More Related Content
Similar to Orange is the new Black Viewing Data (20)
Orange is the new Black Viewing Data
- 1. POWERED BY CENTRIS MARKETING SCIENCE
© 2015 ALL RIGHTS RESERVED | CENTRIS.COM
CONTINUES TO ENGAGE
NETFLIX VIEWERS
Note: The data above are based on the responses of 519 EOVC Community
members who subscribe to Netflix who were surveyed between June 13 and
June 17, 2015. Data are weighted for projection to total US households
had already watched all 13 episodes
of the new season
25%
An additional 27% of those ever watching
OITNB said they planned to watch Season 3.
44% of Netflix subscribers who
had watched previous seasons
of OITNB had already watched
all or part of Season 3
OITNB remains a strong property for
Netflix. Of all US Netflix subscribers,
56% (approximately 22 million viewers)
reported ever watching OITNB.
40% (approximately 16 million viewers)
plan to continue following the series in
Season 3.
Netflix released Season 3 of Orange is the
New Black (OITNB) on June 10, 2015. A
survey among Centris’ Evolution of Video
Community revealed that by June 17: