FIFA Women's World Cup Data

1. No Impact
60%
Only
watched
because
US was
winning
40%
Impact of US Women’s Performance on
2015 FIFA World Cup Viewing
US Women’s World Cup Soccer Victory
NEARLY DOUBLED
2015 FIFA Women’s World Cup
SOCCER VIEWERSHIP
The 2015 Women’s World Cup Final was the most-watched
soccer match in US history. A recent EOVC community poll
queried community members to find out how many watched
only because the US was winning. The survey results reveal
that four in ten were pulled in because of the US team’s
performance.
Four in ten viewers
knew games could be streamed over the Internet.
Of those,38% watched at least some games online and 15% said
streaming availability led to them watching more coverage.
However, in contrast the last year’s Men’s World Cup which
broke streaming records, FIFA Women’s World Cup Soccer
viewers spent the vast majority of their viewing time watching
coverage on live TV.
Live TV
89%
Streaming
11%
Viewing Platform for 2015 FIFA
Women’s World Cup
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Note: The data above are based on the responses of 898 EOVC Community members, 523 of
whom watched Women’s World Cup Soccer coverage. Data were collected in July 2015 and
are weighted for projection to total US households.