The document discusses the Centers for Medicare & Medicaid Services (CMS) and its role in regulating skilled nursing facilities (SNF). CMS oversees 100 million people through Medicare and Medicaid and works to improve healthcare quality while reducing costs. It regulates SNFs to increase provider performance and the quality of care delivered. Regulating SNFs gives consumers advantages like more accountability and quality standards, while giving providers incentives to improve care. CMS regulation of SNFs affects consumer choice in the healthcare marketplace.