Behavioral Prevention Research Sponsored by American Cancer Society
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Merlyn Vandervort is the president and CEO of Metro Renovators & Construction Services, Inc. and supports the efforts of the American Cancer Society. The American Cancer Society has funded cancer research projects since 1946 aimed at prevention. In 1995, the American Cancer Society established the Behavioral Research Center to identify risky behaviors and improve cancer outcomes through research studies on topics like smoking cessation.
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CASESin PUBLIC HEALTHCOMMUNICATION & MARKETING
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www.casesjournal.org/volume5.
Volume V, Winter 2011
Emily Joy Haas, MA 1
Marifran Mattson, PhD 2
Kathlyn Wilkinson, MPH 3
www.casesjournal.org
1 Purdue University, Indiana Campus Sexual Assault Primary Prevention Project
and Brian Lamb School of Communication
2 Purdue University, Brian Lamb School of Communication
3 Purdue University, Student Health Center
Corresponding Author:
Emily Joy Haas, Purdue University Student Health Center,
601 Stadium Mall Drive, West Lafayette, IN 47907-2052. Email: [email protected]
48
www.casesjournal.org
Abstract
Research shows that sexual assault is one of the most pervasive
problems on college and university campuses. Some research also
indicates that sexual assault is the most common violent crime
committed in campus communities. This case study describes and
analyzes the development, implementation and evaluation of a
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mary prevention of sexual violence. The Health Communication
Campaign Framework provided theoretical and practical guidance
for the working group during all phases of the campaign process.
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consent is and to increase their comfort level in obtaining verbal,
sober consent before having sex. The campaign also is critically
analyzed with recommendations for how to address a sensitive is-
sue, such as sexual violence, in messages displayed throughout a
campus community.
Key Words: Social Marketing, Health Communication Campaign
Framework, Sexual Violence, Primary Prevention, Message Design
49
www.casesjournal.org
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Collective Mining | Corporate Presentation - June 2024
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“Flirting is Not Consent.
Ask Everyone, Every Time”
Designing, Implementing, and Evaluating a Health
Communication Campaign to Prevent Sexual Violence
CASESin PUBLIC HEALTHCOMMUNICATION & MARKETING
Peer-Reviewed Case Study
Suggested citation: Haas, E.J.; Mattson, M.; Wilkinson, K. “Flirting is Not Consent. Ask Everyone,
Every Time”: Designing, Implementing, and Evaluating a Health Communication Campaign to Prevent
Sexual Violence. Cases in Public Health Communication & Marketing. 2011;5:47-74. Available from:
www.casesjournal.org/volume5.
Volume V, Winter 2011
Emily Joy Haas, MA 1
Marifran Mattson, PhD 2
Kathlyn Wilkinson, MPH 3
www.casesjournal.org
1 Purdue University, Indiana Campus Sexual Assault Primary Prevention Project
and Brian Lamb School of Communication
2 Purdue University, Brian Lamb School of Communication
3 Purdue University, Student Health Center
Corresponding Author:
Emily Joy Haas, Purdue University Student Health Center,
601 Stadium Mall Drive, West Lafayette, IN 47907-2052. Email: [email protected]
48
www.casesjournal.org
Abstract
Research shows that sexual assault is one of the most pervasive
problems on college and university campuses. Some research also
indicates that sexual assault is the most common violent crime
committed in campus communities. This case study describes and
analyzes the development, implementation and evaluation of a
social marketing campaign for a university committed to the pri-
mary prevention of sexual violence. The Health Communication
Campaign Framework provided theoretical and practical guidance
for the working group during all phases of the campaign process.
Campaign messages were designed to educate students about what
consent is and to increase their comfort level in obtaining verbal,
sober consent before having sex. The campaign also is critically
analyzed with recommendations for how to address a sensitive is-
sue, such as sexual violence, in messages displayed throughout a
campus community.
Key Words: Social Marketing, Health Communication Campaign
Framework, Sexual Violence, Primary Prevention, Message Design
49
www.casesjournal.org
Introduction
Sexual violence is one of the most pervasive
problems on college and university cam-
puses,1 and the most common violent crime
committed in campus communities.2 Sexual
violence encompasses a range of offenses
that are perpetrated against someone’s will,
including a completed, nonconsensual sex
act; an attempted nonconsensual sex act;
and an abusive sexual contact.3 Every two
minutes someone is raped in the United
States (U.S.) and the chances of being raped
are four times greater for a female college
student than any other individual.4 Re-
search suggests that 3% of college women
are raped during a nine month academic
period and 20-25% of women experience a
completed or attempted rape during their
four to five years spent in college.5 Also,
a study of experiences among college stu-
d ...
Ccc in practice_powerpoint_2
Comprehensive cancer control involves collaborating across organizations to implement a unified plan to reduce the burden of cancer through risk reduction, early detection, better treatment, and improved survivorship. The document describes how comprehensive cancer control began over a decade ago and defines the approach. It outlines the roles of national partners like CDC and NCI in supporting state comprehensive cancer control coalitions and programs.
Health promotion in barbershops: Balancing outreach and research in African A...
Health promotion in barbershops: Balancing outreach and research in African A...Releford Foot and Ankle Institute
Promoting health and preventing illness among African American men, who die disproportionately from preventable diseases, is a challenging health disparity that has seen limited progress. However, focusing our efforts in places outside of traditional clinical and community settings such as the barbershop has shown promise for ameliorating these disparities. Running head AMERICAN SOCIETY CANCER 1AMERICAN SOCIETY CANC.docx
Running head: AMERICAN SOCIETY CANCER
1
AMERICAN SOCIETY CANCER
6
American Society Cancer
Unit V Assignment
Columbia Southern University
American Society Cancer
American Society Cancer (ASC) is a nonprofit organization dedicated to eliminating cancer through medical and volunteer operation in the United States. The activities that ASC engages includes providing grants and organizing awareness program to advertise and inform the society about cancer. The gifts offered are used to fund researchers, serving callers in the National Cancer Information Centre as well as discovering the links between cancer and smoke. More than two million people volunteer with the American Society cancer in more than 3400 offices. ASC also funds scientist dedicated to discovering life-saving treatments of cancer and develop preventive measures. The primary aspects that the organization concern with include prevention, treatment and detection and research on the disease. American Society Cancer works with the local government authorities to provide cancer services as well inform the society about cancer.
The nonprofit organization shares many services with the local government. Health is among the priorities of any government hence it is intimately involved in any activities on health. ASC informs the society about cancer and creates awareness on the necessity of having a cancer-free society (Davidson et al., 2015). Also, the organization partners with companies and other organizations to fund for cancers related activities such as research on best practices in cancer issues. Besides, the organization provides the local government with the human power to engage in delivering different cancer-related activities. ASC is helped the society to reduce cancer deaths considerably in the United States. In enhancing effective communication with external and internal audiences, the organization should apply the following strategies. Firstly, it should raise awareness and also equip employees with information and skills. There should include the formation of a liaison committee to ensure all stakeholders are involved in the program. Lastly, there should be a clear communication plan in and out of the organization.
American Society Cancer important objective is to save lives in the United States. In achieving this objective, the organization has volunteers working together with the community to create awareness and treat cancer. ASC gets dedicated to having a cancer-free society through prevention and treatment of disease. The volunteer initiative is a supplementary to local government relationship with the organization purpose and objective (Crawford et al., 2015). The organization also complements the role of government in the health sector. More so, the organization gets a lot of support in relation with cancer. The national government in collaboration with the local government offers to fund for different programs. Also, the local government fund cancer training i ...
VS-November-2015
- Physicians are typically early adopters of new technologies that can help treat patients, but many are opposing the implementation of Meaningful Use Stage 3 due to high costs and requirements that are driving some physicians out of practice.
- Over 100 physicians attended an AMA town hall meeting to discuss delays to Meaningful Use Stage 3, as only 12% of eligible physicians and 38% of hospitals can meet Stage 2 requirements.
- The U.S. Attorney General spoke at an MMS opioid summit, emphasizing the need for collaboration between law enforcement and healthcare to tackle the opioid epidemic. Hundreds of physicians and experts attended the event.
Program Description: Smart Women Smart Choices
The Smart Women Smart Choices program is a self-guided program for women ages 18-24 in Minnesota who are concerned about the effects of drinking on their lives. The goals are to decrease dangerous drinking and increase effective birth control use to reduce risks like unwanted sex, STIs, unintended pregnancy, and alcohol-exposed pregnancy. The program is based on behavioral change theories and helps women explore drinking and birth control use to decide if they want to change one or both areas. It provides independent education materials for women to work through on their own to make and maintain changes to reduce their risks.
Ovarian Cancer: Three sides of the Story: Yuko Abbott, LCSW
This document provides information about an oncology social worker and their role. It discusses what an oncology social worker sees, hears, and feels in working with cancer patients. It outlines the types of support oncology social workers provide, including emotional support, practical assistance, information, and advocacy. It also summarizes the standards and scope of practice for oncology social work according to the Association of Oncology Social Work. Finally, it discusses common issues cancer survivors face and encourages patients to take advantage of oncology social work services.
2016 CHNA Executive Summary revised (003) (002)
The document provides an executive summary of the 2016 Community Health Needs Assessment conducted by Excela Health for Westmoreland County, Pennsylvania. It identifies the top three community health issues selected for focus based on data collection and prioritization: 1) obesity, exercise, and nutrition, 2) substance abuse, and 3) women's health. Primary data was collected through stakeholder interviews, focus groups, and a community survey, which identified issues like poverty, substance abuse, transportation barriers, and access to care. The assessment will be used to develop an implementation plan to address the selected health issues.
NCCS.pdf
NCCS represents millions of cancer patients and survivors in the United States. However, not all those diagnosed with cancer have equal outcomes, which vary significantly based on factors like race, socioeconomic status, health insurance, and location. According to researchers, a quarter of the 600,000 annual cancer deaths in the US could be prevented if everyone had equal access to prevention, screening, and treatment. NCCS works on policy efforts to address health inequities and reduce disparities, though solutions are complex as many factors leading to inequity are deeply rooted in social determinants of health and systemic barriers. The Affordable Care Act has helped reduce disparities in access and mortality compared to states that did not expand Medicaid.
NYC Ring News Vol 11 Issue I
This document provides information about various organizations that are part of the NYC RING Network, including hospitals, medical centers, and private practices located in Manhattan, the Bronx, and Yonkers. It announces the formation of task force committees focused on diabetes, behavior change, and depression to facilitate collaboration between NYC RING sites. Contact information is provided for those interested in joining a task force. Additionally, it highlights the Bronx BREATHES project and introduces its principal investigator, Dr. Steven Bernstein, and project manager, Saba Jearld.
Similar to Behavioral Prevention Research Sponsored by American Cancer Society (20)
Which nonprofits are most effective in the field of cancer?
Which nonprofits are most effective in the field of cancer?
Effective nonprofits working in the field of cancer
Effective nonprofits working in the field of cancer
Flirting is Not Consent. Ask Everyone, Every Time” Desi
Flirting is Not Consent. Ask Everyone, Every Time” Desi
Health promotion in barbershops: Balancing outreach and research in African A...
Health promotion in barbershops: Balancing outreach and research in African A...
Running head AMERICAN SOCIETY CANCER 1AMERICAN SOCIETY CANC.docx
Running head AMERICAN SOCIETY CANCER 1AMERICAN SOCIETY CANC.docx
Ovarian Cancer: Three sides of the Story: Yuko Abbott, LCSW
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Behavioral Prevention Research Sponsored by American Cancer Society
- 2. A successful renovation and construction executive with many years of experience in the field, Merlyn Vandervort currently serves as the president and chief executive officer of Metro Renovators & Construction Services, Inc. Aside from his formal professional work, Merlyn Vandervort supports the efforts of the American Cancer Society. Since 1946, the American Cancer Society has supported a broad range of research projects aimed at developing effective cancer preventions.
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