This document provides guidance for small businesses on smart social media and public relations strategies. It outlines developing goals and key performance indicators, determining your target audience, crafting a consistent narrative, building relationships with influencers, and tracking metrics to measure success. The overall aim is to help entrepreneurs effectively own and engage their target audiences through strategic social media use and public relations.

1. Smart Social Media & PR
for Small Business

2. Tweet questions & follow via:
#teamsmarthouse
Join livestream here:
http://www.frontrowbeta.live/smarts
ocialpr/

3. Smart social & PR worksheet

4. Audience determination

5. Goal, objectives, &
key performance indicators

6. Specific
Measurable
Achievable
Realistic
Time-bound

7. Getting to your goal

8. Measure & manage

9. Building your narrative

10. What’s your angle?

11. Who has a story?

12. Why now?

13. Build relationships

14. Stay in touch

15. Metrics tracking

16. Entrepreneur first
&
Owning your audience

17. Smarthouse Creative
@teamsmarthouse
j. brad wilke & ryan davis
@jbwilke // @indieartsvoice
heyyouguys@smarthousecreative.com
www.smarthousecreative.com