- CEAT was established in 1924 in Italy and began manufacturing tires in India in 1958 through a collaboration with TATA. It is now the second largest tire manufacturer in India.
- In the past year, CEAT saw sales increase 9% to Rs. 2603 crores and profit after tax increase 279% to Rs. 149 crores. It manufactures over 10 million tires annually.
- CEAT finances its operations primarily through long-term debt, which has increased as a percentage of its capital structure over the past few years, lowering its overall cost of capital.
Hiii guys this ppt describes the whole picture of TVS motors a leading two wheeler manufacturer in india where each and everything is included with few graphical effects...a good ppt to know about the company
This is one complete analysis of Financial Statements of Tata Motors. It includes Ratio analysis, Trend analysis, common size statement as well as comparative income statement and cash flow statement.
Hiii guys this ppt describes the whole picture of TVS motors a leading two wheeler manufacturer in india where each and everything is included with few graphical effects...a good ppt to know about the company
This is one complete analysis of Financial Statements of Tata Motors. It includes Ratio analysis, Trend analysis, common size statement as well as comparative income statement and cash flow statement.
MARKETING & BUSINESS PLAN PRESENTATION.pptxPankaj Rajput
tion forward. The Z axis is perpendicular to the ground plane with a
positive direction downward. The Y axis is in the ground plane, and its direction is chosen to make the axis system orthogonal and right hand.
There are three forces and three moments acting on the tire from the
ground. Tractive force (or longitudinal force) F, is the component in the X
direction of the resultant force exerted on the tire by the road. Lateral force
F, is the component in the Y direction, and normal force F, is the component
in the Z direction. Overturning moment M, is the moment about the X axis
exerted on the tire by the road. Rolling resistance moment My is the moment
about the Y axis, and aligning torque M, is the moment about the Z axis.
With this axis system, many performance parameters of the tire can be
conveniently defined. For instance, the longitudinal shift of the center of normal pressure is determined by tion forward. The Z axis is perpendicular to the ground plane with a
positive direction downward. The Y axis is in the ground plane, and its direction is chosen to make the axis system orthogonal and right hand.
There are three forces and three moments acting on the tire from the
ground. Tractive force (or longitudinal force) F, is the component in the X
direction of the resultant force exerted on the tire by the road. Lateral force
F, is the component in the Y direction, and normal force F, is the component
in the Z direction. Overturning moment M, is the moment about the X axis
exerted on the tire by the road. Rolling resistance moment My is the moment
about the Y axis, and aligning torque M, is the moment about the Z axis.
With this axis system, many performance parameters of the tire can be
conveniently defined. For instance, the longitudinal shift of the center of normal pressure is determined by tion forward. The Z axis is perpendicular to the ground plane with a
positive direction downward. The Y axis is in the ground plane, and its direction is chosen to make the axis system orthogonal and right hand.
There are three forces and three moments acting on the tire from the
ground. Tractive force (or longitudinal force) F, is the component in the X
direction of the resultant force exerted on the tire by the road. Lateral force
F, is the component in the Y direction, and normal force F, is the component
in the Z direction. Overturning moment M, is the moment about the X axis
exerted on the tire by the road. Rolling resistance moment My is the moment
about the Y axis, and aligning torque M, is the moment about the Z axis.
With this axis system, many performance parameters of the tire can be
conveniently defined. For instance, the longitudinal shift of the center of normal pressure is determined by tion forward. The Z axis is perpendicular to the ground plane with a
positive direction downward. The Y axis is in the ground plane, and its direction is chosen to make the axis system orthogonal and right hand.
There are three forces and three moments .
The report gives a quick overview of leading names in global tyre market - their size, history, country of origin, and they products and services they offer.
In cases where the companies are listed, their key financial numbers are also presented.
IBR is positive on tyre retail business - we find retail margins are good, and it is possible to offer various other auto products and services from the same outlets. Hence there is scope to value add, and increase margins even further
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2. HISTORY
• CEAT was first established in 1924 at Turino in Italy
and manufactured cables for telephones and railways.
• In 1958, CEAT came to India, and CEAT Tyres of
India Ltd was established in collaboration with the
TATA Group.
• In 1982, the RPG Group took over CEAT Tyres of
India.
• In 1990, renamed the company CEAT Ltd.
3. INTRODUCTION
• The second largest tyre manufacturer in the country.
• Annual turnover of Rs 1,952 crores .
• Our products are renowned for their superior quality
and durability, and are recognised as being ‘born
tough’.
• Presently focusing on catering to the fast growing
passenger car and two-wheeler industry.
4. MISSION & VISION
MISSION:-To nurture an exciting and challenging
work environment with fairness and transparency.
VISION:-CEAT will at all times provide total
customer satisfaction through products and services
of highest quality and reliability.
5. CURRENT SCENARIO
• Manufactures over 10 million tyres every year.
• Enjoys 55% of the local market for light truck and truck tyres.
• Operates from plants in Mumbai and Nasik.
• Exports to USA, Africa and other parts of Asia.
• CEAT earns around 65% of its revenue from the T&B segment.
• over 3,500 dealers.
6. PERFORMANCE
• CEAT recorded sales of Rs. 2603 crores, an increase
of about 9% over the previous year.
• The Company's EBIDT stood at Rs. 288 crores
against Rs.153 crores in last fiscal, an increase of
about 89%.
• The Profit After Tax (PAT) of the Company
increased from Rs. 39 crores in 2006-07 to Rs. 149
crores in 2007-08, an increase of about 279%.
7. 4P’s of CEAT
PRODUCT-CEAT has inner tubes, flaps & the widest
range of tyres in all categories such as
• Passenger Tyres - Cars, Motorcycle & Scooter tyres
Auto- rickshaw tyres.
• Farms Tyres - Tractors, Trailers etc.
• Heavy duty tyres - Heavy-duty Trucks and Buses,
Light CommercialVehicles, Earthmovers & Forklifts .
8.
9.
10. PROMOTION
• From 1958 CEAT Tyres has successfully held its own.
• Tagline ‘Born Tough’ particularly because the rhino logo.
• Focus on heavy weight vehicles.
• While observing Ceat marketing strategy we come across
various segment which connect with the latent needs of
consumers.
• Ceat mainly dealt with seminars, campaign type
promotional activities
14. SEGMENTATION
There are many segments :-
1)Commercial Segment i.e. Trucks, Buses, LCV
2)Passenger Car Segment i.e. Cars, MUVs, Jeep
3)Specialty segment i.e. Earthmovers & Forklifts
Motor-Cycle.
4)Farm Segment i.e. Tractor & trailers.
5) Motorcycles, Auto rickshaws etc.
16. Source of finance
Source 2016 2015 2014 2013 2012
Equity Share Capital
40.45cr 40.45cr 35.96cr 34.24cr 34.24cr
Secured Loans 556.45 519.15 808.39 682.16 936.43
Unsecured Loans 55.43 92.01 188.88 121.67 134.38
Total Debt 611.88 611.16 997.27 803.83 1,070.81
Source of finance from past 5 year.(source-Money control)
17. Equity Share Capital
• In the initial years the company used to maintain pure
financing only by equity mode throughout three years.
• Equity share capital-The money that invested,in contrast
to debt capital,is not repaid to the investors investors in
the normal course of business. It represents the
risk capital staked by the owners through purchase of a
company's common stock (ordinary shares). It is also
called equity financing.
• Company is raising funds through other modes other
than equity shares.
18. LOANS AND FUNDS
• Company is raising more funds from long term
borrowings as compared to equity share capital. It
means company’s cost of capital is decreasing during
March 2012- March 2016 company have to pay less
tax because firstly company have to pay interest from
profit than tax is levied on remaining amount.
27. Calculation of Weighted Average
Cost of Capital 2015
0.214*100=21.4%
Sources Amount Weight COC after
Tax
WACC
Debt. 35432.41 0.897 0.22716 0.204
Equity
Capital
4045.01 0.102 0.0948 0.010
Total 39477.42 0.214
28. Calculation of Weighted Average
Cost of Capital 2014
0.24*100=24%
Sources Amount Weight COC after
Tax
WACC
Debt. 42249.18 0.921 0.2479 0.228
Equity
Capital
3,595.57 0.078 0.1603 0.012
Total 45844.75 0.240
29. 2015 2014
Cost of debt 22.716% 24.79%
Cost of equity 9.483% 16.03%
Weighted average 15% 24.5%