The document discusses advertising campaigns for two brands - IDEA Cellular and Harpic toilet cleaner. For IDEA Cellular, it discusses their new campaign featuring brand ambassador Abhishek Bachchan promoting using mobile phones to save paper. It also discusses partnerships with coffee chains to promote accessing menus and bills on mobile. For Harpic, it discusses their new formulation and campaign featuring Zahid Hassan, as well as some responses finding their advertisements showing unclean toilets to be disgusting.

1. AD’S OF IDEA SIM CARD Awareness amongst people about idea

2. TAGLINE WHAT AN IDEA SIR JEE……….

3. ABOUT PRODUCT About IDEA Cellular Ltd.: IDEA Cellular Ltd. is a leading pan-India mobile operator with over 58 million subscribers, under brand IDEA. IDEA is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India. IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 25 countries, and is anchored by over 130,000 employees belonging to 30 nationalities.

4. VISIBILITY IDEA's new campaign will be extensively seen across TV, Print, Digital and Outdoor media space during the next few months. IDEA plans to launch a range of Value Added Services which will help customers access more information and utility services on their mobile phones, thus reducing dependency on paper usage.

5. BRAND AMBASSADOR IDEA Brand Ambassador Abhishek Bachchan, playing the role of an agonized 'Tree' this time, strikes the idea of using mobile phone to save paper, and therefore, the greenery around him. As more and more people switch to their mobile screens, from everyday usage of paper, the tree regains life and leaves the audience with a simple message - 'Use Mobile, Save Paper'. The pan-India mobile brand will launch a nation-wide awareness campaign to spread this message.

6. Awareness Taking its Innovative Use Mobile- Save Paper campaign further, IDEA Cellular the GSM mobile service operator has partnered with the two leading Coffee chains – Barista and Café Coffee Day – to spread awareness about its Green campaign through a unique mobile application that will allow people to download the menu card and bill on their mobile phones. This will eliminate the need for paper-based menu and bill in that particular transaction. Next time when you visit any Barista or Café Coffee Day outlet, make sure to do your bit for saving paper, by accessing the menu and bill through your mobile phone!

7. AD’S OF HARPIC TOILET CLEANER Harpic is the brand name of a toilet bowl cleaner launched in England in the 1920s and now marketed by Reckitt Benchkiser.

8. HARPIC LOGO

9. INTRODUCTION Like many products, Harpic® is a brand, rather than a single product. The brand covers a range of products associated with cleaning and killing germs in and around the lavatory bowl. This article will concentrate on the ‘core’ product, Harpic limescale remover.

10. BRAND AMBASSADOR To promote the new formulation, Harpic will be launching a new advertising campaign with Zahid Hassan as the anchor. A very excited Zahid Hassan, while signing in for his new role, said "I am very proud to be a part of the Reckitt family and I will do my best in making the campaign successful." Naveed Khan, Head of Marketing expressed his conviction in having a successful campaign with the actor

11. RESPONSE TO AD’S Have you seen those Harpic advertisements where one Harpic guy goes from door to door and proves before the mistress of the house how effective Harpic actually is. I find those ads disgusting to the max. Imagine you are eating and you have to watch an unclean toilet on the TV! Too bad, too bad. They could have gone the animation way instead of being so gross. What do you say?