Market Men is a 25-year-old integrated brand marketing and communications agency with offices across India. They believe in creating engaging experiences that connect brands with customers. Their services include branding solutions, events, activations, creative services, and merchandising. Some of their case studies include a "Big Boss" visibility campaign using public checkpoints, "Abhishek Bachchan's Aaram Classes" to promote a game show, and having Mumbai dabbawalas promote "Khatro Ke Khiladi" while delivering food. They aim to be a progressive partner for clients, providing innovative and cost-effective solutions.

1. Market Men Case study

2. About us:
We at Market men believe in imparting experience, experiences that connect,
experience that aware, experience that engages. Right communication with an agenda
of engagement is our sole mission. Uplifting brands since years and promulgating its‟
stature to a level of ambit amidst tribes, henceforth, Market men is that chord who is
conducive to transit tribe into brand tribe. We are a a25 year old Integrated Brand
marketing Communication solutions company with H.O in Mumbai and its‟ operational
wings at Bangaluru, Hyderabad, Chennai, Gurgaon with operational support of more than 150
associate PAN India.
Mission and Vision
To be the strongest thread of connection amidst brands and the brand tribe , with most
salient and ground-breaking ideas and technology. To series a gamut of access
PAN India , Market Men is focused to make the brands happen by providing best services at
reasonable rates. And the most Market Men wants to be a progressive and proactive
partner for its clientele serving them innovation and value for money solutions.

3. Branding solution
Exhibit Design
MICE
Events
BTL
activations
Creative
Boutique
Merchandising
The umbrella of Market Men services include:

4. History
When Market men started in the year 1987 the intention was not to create media agency in
India. It was a seed for an idea..creating thoughts and networks to provide Indian companies
with hositilic
Directing marketing and research solutions. An idea that could grow large enough to influence
policies and marketing thinking. An idea that would be able to define the importance of being
local in marketing. It began with a small group of enthusiastic individuals, 23 years later the
group has grown beyond the promoters widest aspirations.
Reach:

5. Clientele

6. Big Boss ki nazar “TEESRI AANKH”
Client : Colors channel
Brand: Big Boss Season 3
Ideation/ Execution: Market Men Consumer Connect Pvt. Ltd.
Touch points: Chembur, Bandra, Andheri, Dadar in Mumbai
Idea: To promulgate the presence of Big boss everywhere around the city, with a
teesri aankh Campaign replicating “Big boss ki hai aap par nazar”.

7. Concept based on the fact:
People might can escape once television but cannot escape travelling.
Case Background: It was time for Big boss3 with the arrival of Mr. Amitab
Bacchan. The client‟s concerned to hike the visibility of Big boss season 3
more stronger than earlier. The idea of the show” Aap par hai big boss ki
nazar” shall be communicated.
Areas of operation:
Nakabandi was done in Mumbai at Borivali, Bandra, Khar, Worli, Dadar,
Linking Road, and Chembur. Checking was on from morning till past mid
night.
Outcome:
Each nakabandi tapped 300 cars per day taking across the arrival of Big Boss
3 with a louder bang and visibility amidst common people and with more
personalized approach.

8. ABHISHEK BACHCHAN’S AARAM CLASSES
Channel: Colors
Show: National Bingo Nights
Agency :Market Men Consumer Connect Pvt. Ltd.
Role of Market Men:
Date of activation: 16th Dec 2009
Objective: Pre publicity about the show on colors “National Bingo Night”
Strategy / Policy: Colors was in the process of launching our new show National
Bingo Night and needed an active buzz around the whole game show. Colors
entrusted Market Men for the same, where we decided to base the entire show on
“Aaram” (Laziness) and thus created the concept of Abhishek‟s Aaram Classes.
Knowing what it takes to get a story line to go globally is a critical component to
those experiencing branding success in this economic environment.

9. Araam Classes at Hoarding
Araam Classes at Railway station
Araam Classes at Bus stand

10. Abhishek Aaram classes’ Merry Christmas Activity, wherein, a merchandised pillow
was distributed among common people, as a Christmas gift. Pillow, because it is all
about Aaram.

11. Touch points: Bus Stands of Chembur, Dadar, Borivali(Mumbai)
Volvo buses
Metro railway station in Delhi
Hoarding at Mahim causeway, Mumbai
At platforms of Andheri , Dadar and Borivali Railway station.
Initiative taken
Market Men strategy was to follow a multi-thronged approach and create
multiple touch-points to reach
the Audiences. We took our campaign of LIVE DEMONSTRATION of a man
doing araam at a couch at the most unavoidable places showcasing the organic
nature of Laziness we all constitute, since the
show is based on the lines of Getting relaxed and win prizes on the game show.
Considering the same, we did extensive on-ground activation at railway stations
, bus stand, hoardings.

12. BUZZ FOR KHATRO KE KHILADI SEASON 2
Channel: Colors
Show: Khatro ke khiladi
Agency : Market Men Consumer Connect Pvt. Ltd.
Role of Market Men: Ideation,/execution,/fabrication, permission
Venue of activation: Mumbai, during the month of September 09
Objective: Strong buzz before the commencement of the show FEAR FACTOR:
Khatro ke khiladi season 2”

13. Reach:
There are 5000 dabbawalas in Mumbai city. Theycover more than 3000 offices and
deliver 200000 dabbas daily. All dabbawalas wore Akshay Kumar masks and carried
the heavy load. Tags reached 200000 people and they participated in the quiz contest.

14. Initiative taken:
Mumbai „s famous Dabbawala wore the attire of KKK and the mask of Akshay
Kumar, henceforth, carrying the message of Khatro ke khiladi all throughout the way.
Despite this, each dabba was tagged with a contest form that enables people to
participate in bys ending sms and win Fear factor merchandised freebies. The idea was
to represent real Khatro Ke Khiladi hidden in our DABBAWALAS who reach millions
of people.They are our real life ‘Khatron Ke khiladi who travel everyday by train and
make sure people get their food on time.

15. Khatron Ke Khiladi 3D PROJECTION Launch in
Mumbai @ Mahim Causeway Live Projection on a
billboard.

16. “ANANDI GET WELL SOON ”
Market Men‟s another initiative exhibited in Anandi‟s “Get well soon” Campaign for
ballike Vadhu.The event was to accentuate the TRP of the show while the character
Anandi was shown ill in show.Follwing the same, a campaign was released in
schools of Mumbai, Delhi, Ahmadabad and Jaipur where a drawing competition was
conducted facilitating the best artist a chance to Meet and greet the star cast
of Ballika Vadhu.

17. Why MARKET MEN?
Highly reputed, well- established.
Strong hold over the market.
In house Creative and Activation team.
Strong networking and good-will for permissions.
Start-to-end solutions under one roof from IDEATION to SPACE
BUYING to EXECUTION to REPORTING.

18. Market Men is one of the highly reputed organization/ initiating forces amidst highly
competitive media scenario where consumer is the king and brand is the kingdom.
Our specialization lies in branding solutions and customer focused communication
with a reputation and reach across the country.
Our belief of adapting changes and yet being firmly grounded with colossal
experience, entrusted by our valuable clients , is a backbone of our organization.

19. Sampling case study Dabbawalla Case study
Event Case study College Activation case study
Mall activation Case study Retail branding Case Study
FOR MORE CASE STUDIES,
FEEL FREE TO CONTACT US:

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Corporate Office: MUMBAI
F-3, 2ND Level, Dreams The Mall, Next To Bhandup Station, Bhandup (W) Mumbai-78 Tel- 022 21660351/53/56/58 www.Market
Men.in, info@Market Men.in Branches : GURGAON, BENGALURU
Thank you
Market Men