This document provides information about CDNPAL Media Network, a company that aggregates display advertising inventory from publishers to sell to advertising exchanges and networks. It includes confidential documents like articles of incorporation, a term sheet, business plan, bylaws, and a purchase agreement. The document discusses CDNPAL's open server technology and filtering capabilities, their target markets of ad exchanges and brands, competitors, funding needs, sales channels, marketing plans, financial projections, milestones, team roles, and key partners.

1. CDNPAL Media Network
Confidential Deal Documents include:
• Articles of Incorporation (certified by the state of Delaware)
• A Deal Term Sheet (created by attorney Zack Levine)
• Business Plan (Created by Our Team)
• Bylaws (created by attorney Zack Levine)
• Purchase Agreement (created by attorney Zack Levine)
• A 20 million dollar business valuation (created by California CPA and valuation
expert J. Biedenbender)
We will give you access to the confidential deal documents. You just
need to follow the steps to sign up and request them.

2. CDNPAL Media Network is the Wal-
mart of display advertising
CDNPAL Media Network

3. Problem worth solving
Peer Ad Exchanges want quality
publishers and key verticals in US and
other first class markets to unload
programmatic ad campaigns they have
queued up for distribution. Out technology
aggregates the best mix of real time
delivery channels for them.
CDNPAL Media Network

4. Our solutions
 Open Server with Proprietary Ad Exchange
 Robot filtering using Project HoneyPot
 Large volume 10 million/hour+
 Real time delivery
 Inventory is mostly US based value+
CDNPAL Media Network

5. Target market
CDNPAL Media Network
prospects
35K
Market size:
Brand Web Marketing
Peer Ad Exchanges
$8.5B

6. Competitors How our solution is better
Pubmatic Easier to use RTB, Quality filtering
Sovrn Sovrn has no demand dashboard for users
Google - Doubleclick Easy RTB Dashboard, Lower prices
Rubicon Project Differentiated Ad Optimization
Site Scout Lower overhead, better technology
Competitive landscape
CDNPAL Media Network

7. Funding needed
CDNPAL Media Network
Will hire a head of HR and fill out
bizdev and developer teams as we
have a large backlog of partner
integration contracts
unimplemented.
$5M

8. Sales channels
 Peer Ad Exchanges
 Peer Ad Networks
 Direct sales to Digital Marketing @brand
 DMarketing megastores such as WPromote
 Self serve sales to small business
CDNPAL Media Network

9. Marketing activities
 Ad:tech & Advertising shows Kiosks
 Publisher Lunchins
 Sales visits to prospective clients
 Telemarketing leads in our Sugar CRM
CDNPAL Media Network

10. Financial projections
CDNPAL Media Network

11. Date Milestone
June 30, 2014 Finish Outstanding RTB Partner Integrations
July 7, 2014
Add 10 New Publishers from Comscore Top 1000
List
August 1, 2014 Release our Publisher Dashboard to the Public
September 1, 2014 Release NginAd.com to the Public
November 1, 2014
Have 4 Top LA Developers heading our RTB
Developer Team
Milestones
CDNPAL Media Network

12. Team and key roles
CDNPAL Media Network
Director of Finance
Director of Finance
Christopher Gu
CEO & Chief Architect
Jennie Gu
Accounting
Munish Chopra
Lead Developer
Shaun Kutch
VP Developer Manager
Biz Dev and
Business Analytics
Business Developement
Head of HR
Director of HR

13. Partners and resources
CDNPAL Media Network
CPX Interactive
CPX Interactive's bRealtime
division is a great new player in
online real time ad delivery
Google Ad X
Google's DoubleClick real time
ad exchange is the biggest real
time advertising force on the
Internet.
MariMedia
MariMedia is an AppNexus based
Israeli Ad Network and was
added here to show our global
breadth along with ePom.
Pubmatic
http://www.huffingtonpost.co
m/andy-plesser/video-
pubmatic-readies-
ip_b_4761382.html
Sovrn
Formerly Federated Media and
Lijit, Sovrn is one of the largest
self-serve supply side platforms
on the web.
ePom
ePom is a great European real
time ad exchange with their
long standing ePom Market
product which is popular in
Europe.