The document provides an overview of the CDIT (consumer durables and IT) industry in India for 2010. It summarizes market size, growth trends, and key features for various segments including personal computers, televisions, air conditioners, refrigerators, washing machines, mobile phones, and digital cameras. Across most product categories, the market is shifting towards higher-technology, higher-priced products with more features.

1. CDIT Industry, Market Overview Personal Computer

2. CDIT Industry – Category Statistics Source : GfK Nielsen & industry estimates Time Period : CY 2010 Durable Industry includes Consumer Electronics, Home Appliances, Mobile Handset, DigiCam & Personal Computers

3. CDIT Industry – Market Contribution Segments By Unit Segments By Value Base : 190 Million Units Base : 994 Billion INR CE: Color Television, Audio/Video; HA: Refrigerator, Washing Machine, Air Conditioner, Microwave Oven MOB: Mobile Handset; PC: Desktop, Laptop; DSC: Digital Still Camera. Source : GfK Nielsen & industry estimates Time Period : CY 2010 Durable Industry includes Consumer Electronics, Home Appliances, Mobile Handset, DigiCam & Personal Computers

4. Market Insights (Basis GfK Nielsen India Reports)

5. CRT TV Conventional, Flat CRT (Total Urban India Report – 4378 Towns)

6. Market size by Technology Real flat TV market has experienced a YoY growth of 8%

7. Feature Analysis Slim Tube Technology is gaining contribution Screen Size share Technology Mix

8. Price Class Share The contribution of 7 - 9.2 K price band is increasing

9. Panel TV LCD, Plasma TV (Total Urban India Report – 4378 Towns)

10. Market size by Technology LCD TV market has experienced a growth of 82% in units Q3’10/09.

11. Feature Analysis Advance Technology - LED/ Full HD is gaining momentum. Screen Size share Display Technology LED Technology Full HD Technology

12. Price Class Share Price point below 21K showed increased contribution on the total market

13. Audio Home System (Total Urban India Report – 4378 Towns)

14. Market size by Technology Total AHS Retail Market - Home Theatre is a growing segment.

15. Feature Analysis Output Channel - 5 + SUBWOOFER is the major contributor in Home Theatre Output Channel

16. Price Class Share Price point 4K-9.5K price bracket contribution has been increasing steadily.

17. DVD Player (Total Urban India Report – 4378 Towns)

18. Market size DVD Market showed a marginal decline

19. Feature Analysis Standalone DVD players de-growing but advanced technology Blue Ray players are gaining popularity DIVX Playback Contribution Blue-Ray Technology Mix

20. Price Class Share In basic DVD players (no DIVX), lower price class (<=1700) is gaining share

21. Air conditioner Split, Window AC (Total Urban India Report – 4378 Towns)

22. Market size by Technology Total AC market experienced 75% YOY growth, while Split AC is driving the growth

23. Feature Analysis Energy Efficient ACs are gaining momentum Tonnage Contribution Sub-Category Contribution Energy Star Rating

24. Price Class Share Split AC: Price class (23K-29K)- Gaining contributionWindow AC: Price class ( 17k-20K) – Gaining contribution

25. Refrigerator Direct Cool, Frost free (Total Urban India Report – 4378 Towns)

26. Market size by Technology Market witnessed a growth of 20%, while Direct Cool Refrigerator is the growth driver

27. Feature Analysis 2/3rd of the frost free market is occupied by less than 250 Liters

28. PRJ 87614 - RG 1914911 - RP 9002957 - ID 254150487 6 months / Price Classes M:ocuments and Settingsngrovocal SettingsempH1D.tmp 2010-11-02 12:56:50 COLUMN_STACKED_100 IN - Total GfK_India_Client Conference_Cooling COOLING_Price Class Share Price Classes 6 months 87614 1914911 9002957 187 184 Price Class ShareHi-end and mid range price class gaining momentum

29. Microwave oven (Total Urban India Report – 4378 Towns)

30. Market size by Technology Market growth is lead by high technology segment – Convection MWO showed a growth of 29%.

31. Feature Analysis Operating convenience is catching up Segment Mix Capacity Mix Door Type Control Panel

32. Price Class ShareMid price class (4500 – 9500) are the growth drivers

33. Washing machine Semi, Fully Automatic (Total Urban India Report – 4378 Towns)

34. Market size by Technology Washing machine market showed a growth of 10%

35. Feature Analysis Consumer are shifting towards high technology Segment Contribution Capacity Mix

36. Price Class ShareThe contribution of mid price point (7.5K-10K) is increasing

37. Mobile Phones GSM, CDMA mobile (50K+ Population Town Report – 793 Towns)

38. PRJ 87614 - RG 1914855 - RP 9002989 - ID 254153903 13 months / Units, Value, Price M:ocuments and Settingsimukhocal SettingsempH24.tmp 2010-10-28 11:14:47 COLUMN IN - Total GfK_India_Client Conference_MOB MOB Market_Quarterly Units, Value, Price 13 months 87614 1914855 9002989 40 37 Market size by Technology Mobile market has seen 5%+ QoQ growth, mostly due to multiple SIM slot phones.

39. PRJ 87614 - RG 1914855 - RP 9002990 - ID 254150740 6 months / Processor Type M:ocuments and Settingsimukhocal SettingsempH27.tmp 2010-10-28 11:14:48 COLUMN_STACKED_100 IN - Total GfK_India_Client Conference_MOB MOB_No of SIM Processor Type 6 months 87614 1914855 9002990 52 49 Feature Analysis Consumers preference shifting towards better technology products # of SIM slots Keyboard Type Smartphones share Camera Resolution

40. PRJ 87614 - RG 1914855 - RP 9002392 - ID 254153887 6 months / Price Classes M:ocuments and Settingsimukhocal SettingsempH2F.tmp 2010-10-28 11:14:53 COLUMN_STACKED_100 IN - Total GfK_India_Client Conference_MOB MOB_Price Class Share Price Classes 6 months 87614 1914855 9002392 97 94 Price Segment analysis Sub Rs.2000 mobile phone occupy close to half of the estimated market size

41. Personal Computers Desktop, Mobile computing (Top 43 Town report)

42. Market Size by TechnologyLaptop market is growing 3 times more than Desktop PC growth

43. Feature AnalysisConsumers preference shifting towards higher technology features Processor Type Share RAM Share Graphic Card Operating System Share

44. Price Class ShareThe contribution of price class (16-20K) in desktop and (24-28K) in mobile computing is increasing

45. Digital Still Camera (Top 10 Town report)

46. Market size Total DSC Retail Market - DSC market showed a growth of 38%

47. Feature Analysis Cameras with high megapixels and optical zoom are growing Mega Pixels Share Optical Zoom Share

48. Price Class Share Lower price bands (<=8000) occupy 2/3rd of the market

49. Thank You!