The document provides an overview of the CDIT (consumer durables and IT) industry in India for 2010. It summarizes market size, growth trends, and key features for various segments including personal computers, televisions, air conditioners, refrigerators, washing machines, mobile phones, and digital cameras. Across most product categories, the market is shifting towards higher-technology, higher-priced products with more features.

1. CDIT Industry, Market OverviewPersonal Computer

2. CDIT Industry – Category StatisticsSource : GfK Nielsen & industry estimatesTime Period : CY 2010Durable Industry includes Consumer Electronics, Home Appliances, Mobile Handset, DigiCam & Personal Computers

3. CDIT Industry – Market ContributionSegments By UnitSegments By ValueBase : 190 Million UnitsBase : 994 Billion INRCE: Color Television, Audio/Video; HA: Refrigerator, Washing Machine, Air Conditioner, Microwave OvenMOB: Mobile Handset; PC: Desktop, Laptop; DSC: Digital Still Camera.Source : GfK Nielsen & industry estimatesTime Period : CY 2010Durable Industry includes Consumer Electronics, Home Appliances, Mobile Handset, DigiCam & Personal Computers

4. Market Insights(Basis GfK Nielsen India Reports)

5. CRT TVConventional, Flat CRT(Total Urban India Report – 4378 Towns)

6. Market size by TechnologyReal flat TV market has experienced a YoY growth of 8%

7. Feature AnalysisSlim Tube Technology is gaining contributionScreen Size shareTechnology Mix

8. Price Class Share The contribution of 7 - 9.2 K price band is increasing

9. Panel TVLCD, Plasma TV(Total Urban India Report – 4378 Towns)

10. Market size by TechnologyLCD TV market has experienced a growth of 82% in units Q3’10/09.

11. Feature AnalysisAdvance Technology - LED/ Full HD is gaining momentum.Screen Size shareDisplay TechnologyLED TechnologyFull HD Technology

12. Price Class SharePrice point below 21K showed increased contribution on the total market

13. Audio Home System(Total Urban India Report – 4378 Towns)

14. Market size by TechnologyTotal AHS Retail Market - Home Theatre is a growing segment.

15. Feature AnalysisOutput Channel - 5 + SUBWOOFER is the major contributor in Home TheatreOutput Channel

16. Price Class Share Price point 4K-9.5K price bracket contribution has been increasing steadily.

17. DVD Player(Total Urban India Report – 4378 Towns)

18. Market sizeDVD Market showed a marginal decline

19. Feature AnalysisStandalone DVD players de-growing but advanced technology Blue Ray players are gaining popularityDIVX Playback Contribution Blue-Ray Technology Mix

20. Price Class ShareIn basic DVD players (no DIVX), lower price class (<=1700) is gaining share

21. Air conditionerSplit, Window AC(Total Urban India Report – 4378 Towns)

22. Market size by TechnologyTotal AC market experienced 75% YOY growth, while Split AC is driving the growth

23. Feature AnalysisEnergy Efficient ACs are gaining momentumTonnage ContributionSub-Category ContributionEnergy Star Rating

24. Price Class Share Split AC: Price class (23K-29K)- Gaining contributionWindow AC: Price class ( 17k-20K) – Gaining contribution

25. RefrigeratorDirect Cool, Frost free(Total Urban India Report – 4378 Towns)

26. Market size by TechnologyMarket witnessed a growth of 20%, while Direct Cool Refrigerator is the growth driver

27. Feature Analysis2/3rd of the frost free market is occupied by less than 250 Liters

28. PRJ 87614 - RG 1914911 - RP 9002957 - ID 2541504876 months / Price ClassesM:\Documents and Settings\vngrov\Local Settings\Temp\CH1D.tmp2010-11-02 12:56:50COLUMN_STACKED_100IN - TotalGfK_India_Client Conference_CoolingCOOLING_Price Class SharePrice Classes6 months8761419149119002957187184Price Class ShareHi-end and mid range price class gaining momentum

29. Microwave oven(Total Urban India Report – 4378 Towns)

30. Market size by TechnologyMarket growth is lead by high technology segment – Convection MWO showed a growth of 29%.

31. Feature AnalysisOperating convenience is catching upSegment MixCapacity MixDoor TypeControl Panel

32. Price Class ShareMid price class (4500 – 9500) are the growth drivers

33. Washing machineSemi, Fully Automatic(Total Urban India Report – 4378 Towns)

34. Market size by TechnologyWashing machine market showed a growth of 10%

35. Feature AnalysisConsumer are shifting towards high technologySegment ContributionCapacity Mix

36. Price Class ShareThe contribution of mid price point (7.5K-10K) is increasing

37. Mobile PhonesGSM, CDMA mobile(50K+ Population Town Report – 793 Towns)

38. PRJ 87614 - RG 1914855 - RP 9002989 - ID 25415390313 months / Units, Value, PriceM:\Documents and Settings\simukh\Local Settings\Temp\CH24.tmp2010-10-28 11:14:47COLUMNIN - TotalGfK_India_Client Conference_MOBMOB Market_QuarterlyUnits, Value, Price13 months87614191485590029894037Market size by TechnologyMobile market has seen 5%+ QoQ growth, mostly due to multiple SIM slot phones.

39. PRJ 87614 - RG 1914855 - RP 9002990 - ID 2541507406 months / Processor TypeM:\Documents and Settings\simukh\Local Settings\Temp\CH27.tmp2010-10-28 11:14:48COLUMN_STACKED_100IN - TotalGfK_India_Client Conference_MOBMOB_No of SIMProcessor Type6 months87614191485590029905249Feature AnalysisConsumers preference shifting towards better technology products# of SIM slotsKeyboard TypeSmartphones shareCamera Resolution

40. PRJ 87614 - RG 1914855 - RP 9002392 - ID 2541538876 months / Price ClassesM:\Documents and Settings\simukh\Local Settings\Temp\CH2F.tmp2010-10-28 11:14:53COLUMN_STACKED_100IN - TotalGfK_India_Client Conference_MOBMOB_Price Class SharePrice Classes6 months87614191485590023929794Price Segment analysisSub Rs.2000 mobile phone occupy close to half of the estimated market size

41. Personal ComputersDesktop, Mobile computing(Top 43 Town report)

42. Market Size by TechnologyLaptop market is growing 3 times more than Desktop PC growth

43. Feature AnalysisConsumers preference shifting towards higher technology featuresProcessor Type ShareRAM ShareGraphic CardOperating System Share

44. Price Class ShareThe contribution of price class (16-20K) in desktop and (24-28K) in mobile computing is increasing

45. Digital Still Camera(Top 10 Town report)

46. Market sizeTotal DSC Retail Market - DSC market showed a growth of 38%

47. Feature AnalysisCameras with high megapixels and optical zoom are growingMega Pixels ShareOptical Zoom Share

48. Price Class ShareLower price bands (<=8000) occupy 2/3rd of the market

49. Thank You!