The document discusses the marketing campaign for the 2009 film Avatar directed by James Cameron. It describes the release of the first trailer in November 2009, the original poster in October 2009, and the opening of the film's Facebook page in December 2009, all of which featured the same logo and referenced Cameron's previous successes. A wide range of promotional products were released from November 2009 to April 2010, including toys, video games, books, and partnerships with Coca-Cola and McDonald's to target various audience demographics. The coordinated marketing campaign utilizing new 3D technology was highly successful, making Avatar the highest-grossing film of all time for nearly a decade.