The Cape Cod Lumber wellness campaign aims to improve employee health through its LiveWell CCL program from 2015-2016. It will offer seminars, fitness classes, health screenings and individual/group challenges to address health risks like weight, blood pressure and safety belt use in 41-65% of employees. The program budget is $65,042 to incentivize participation and fund staff, equipment and program development. Research shows wellness programs typically yield a $6 return on investment per $1 spent through reduced healthcare and absenteeism costs. Non-financial benefits also include improved productivity and employee satisfaction. An initial success story highlighted one employee's 28.5 pound weight loss goal achievement through the program.

1. Cape Cod Lumber
2015-2016 Wellness Campaign

2. Agenda
— Needs and Interests of the Employee Population
— LiveWell CCL Mission and Goals
— 2015-2016 LiveWell Program Implementation
— Employee Engagement
— Seminars/ Events/ Challenges
— Budget
— Return on Investment and Value of Investment

3. Employee Demographics
79%
21%
Gender
Male
Female
— Average Age: 49
— Marital Status: 75% married
— Socioeconomic Status:
$50,000-$100,000 annual
salary

4. Population Health Risks
41.9
30.2
18.6
0
5
10
15
20
25
30
35
40
45
Body Weight Blood Pressure Safety Belt Use
% at Risk

5. Needs and Interests
Planned Health Enhancement Changes in next 6 months:
— 81% Increase Physical Activity
— 65% Lose Weight
— 63% Reduce Fat/Cholesterol Intake
— 56% Lower Cholesterol Level
— 54% Cope Better with Stress
— 37% Lower Blood Pressure

6. Demand for a Wellness
Program
— 63% of employees stated they would participate in
a wellness program
— 51% of employees requested follow-up information
regarding a wellness program

7. Overview: LiveWell CCL
Building Healthy Employees
Who?
— Projecting 60 participants
When?
— October 1, 2015- September 30, 2016
Where?
— Onsite at Cape Cod Lumber in Albington, MA
— Online via Portal
What?
— Health Seminars, Exercise Classes, Lunch N’
Learn Cooking Demos, Individual Challenges,
Group Community Activities

8. Mission Statement
Continue to improve the health and well-
being of Cape Cod Lumber employees
through an individualized wellness plan
that will prevent chronic disease and
support positive lifestyle changes.

9. Program Goals
— Reduce the body weight of at risk employees (BMI of 18.5-25.9) from
41.9% to less than 35% between October 1, 2015 and September 1,
2016.
— Reduce the number of at risk employees for hypertension (>140/90)
from 30.2% to less than 25% between October 1, 2015 and September
1, 2016.
— Increase the number of participants who engage in regular aerobic
physical activity (>150 minutes per week) between October 1, 2015 and
September 1, 2016.
— Increase the percent of participants who use seat belts from 81.4% to
100% between October 1, 2015 and September 1, 2016.
— Reach 100% of employees receiving mammogram(annually), prostate
exam(every 4 years), colonoscopy(every 10 years).

10. Keeping Employees
Engaged
86%
43%
60%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2012 2015-2016
Participation Rate

11. Keeping Employees
Engaged
— LiveWell Portal
— Track challenges, find a calendar of seminars,
contact information
— Bulletin board
— Updated regularly by Wellness Workdays staff
— Wellness Committee
— LiveWell Award

12. Health Seminars
Quarter 1: Oct.1- Dec.31
• Healthy through the Holidays
• Hydration for your Health
• Time for You
Quarter 2: Jan.1- Mar.31
• Recharge your Fitness Resolution
• D.A.S.H. Diet
• Safety Strategies
Quarter 3: Apr.1- Jun.30
• Meal Planning for the Extra Busy
• Get Your Plate In Shape
• Metabolic Conditioning (Metcon)
Quarter 4: Jul.1- Sep.30
• Building a Better Lunch
• Fast Track to Fitness
• Brain Foods

13. Fitness Classes
Quarter 1: Oct.1- Dec.31
• Cardio Blast
• Building Strength and Endurance
• Broga
Quarter 2: Jan.1- Mar.31
• Core and More
• HIIT
• Active Isolated Stretching
Quarter 3: Apr.1- Jun.30
• Cardio Kickboxing
• Mediation for the Mindful
• Boot Camp Circuit Training
Quarter 4: Jul.1- Sep.30
• Body Weight 300
• Tabatta
• Yoga for Stress Relief

14. Special Events
— Lunch N’ Learn Cooking Demo
— Q1
— Q3
— Licensed Massage Therapist
— Q2
— Q4
— 1-on-1 Health Coaching
— Monthly

15. Biometric Screening &
Personal Health Assessment
— Catered lunch for all who participate in
Screenings and PHA’s

16. Working Together
Group Community Activities
— 5k Charity Walk/Run — YMCA recreational sports

17. Group Community Activities
— Any 5k or recreational team participation
— Entered into raffle to win 4 tickets to a Boston
sporting event
Q1 Fall Q2 Winter Q3 Spring Q4 Summer

18. Individual Challenges
Quarter 1: Oct.1- Dec.31
• Walktober- 4 week
• Drink Up! Hydration Challenge- 6
week
Quarter 2: Jan.1- Mar.31
• 10K a Day- 8 week
• Food Log Challenge for National
Nutrition Month- 4 week
Quarter 3: Apr.1- Jun.30
• Spring into Motion- 6 week
• Fruit & Veggie Frenzy- 4 week
Quarter 4: Jul.1- Sep.30
• Stress-Less Challenge- 2 week
• DCR Park Challenge- 8 week

19. Incentives
— Motivate lifestyle
changes
— 3 Tier system
Chenoweth & Associates, Inc. Client database, 1979-2010.
New Bern, NC. Health2Resources. (2009). IncentOne. (2008). Incentive
Central. (2005).

20. Tier I
Qualifications
— 1 Health Seminar
— 1 Fitness Class
— 1 Individual Challenge
Incentives
— Gift Card ($50)

21. Tier II
Qualifications Incentives
— Raffle Prize ($120 value)— 2 Health Seminars
— 2 Fitness Classes
— 1 Individual Challenge
— 1 One-on-one Health Coaching
— 1 Community Group Activity

22. Tier III
Qualifications
— 2 Health Seminars
— 2 Fitness Classes
— 1 Individual Challenge
— 1 Community Group Activity
— 1 One-on-one Health Coaching
— 1 Special Event (Lunch N’
Learn or Massage)
— Must be completed through
All Quarters
Incentives
— Annual grand prize drawing
for a 7 day Caribbean cruise
for 2.

23. LiveWell Schedule
Q Health Seminars Fitness Classes Lunch
N’
Learn
Massage 1-on-1
Health
Coaching
Individual
Challenges
Quarterly
Raffle
Grand
Prize
Drawing
Q1 • Healthy through
the Holidays
• Hydration for your
Health
• Time for You
• Cardio Blast
• Building Strength
and Endurance
• Broga
Monthly • Drink Up!
Hydration
Challenge
• Walktober
Q2 • Recharge your
Fitness Resolution
• D.A.S.H. Diet
• Safety Strategies
• Core and More
• HIIT
• Active Isolated
Stretching
Monthly • 10k a Day
• Food Log
Challenge
Q3 • Meal Planning
• Get Your Plate In
Shape
• Metabolic
Conditioning
(Metcon)
• Cardio Kickboxing
• Mediation for the
Mindful
• Boot Camp
Monthly • Spring into
Motion
• Fruit &
Veggie
Frenzy
Q4 • Building a Better
Lunch
• Fast Track to
Fitness
• Brain Foods
• Body Weight 300
• Tabatta
• Yoga for Stress
Relief
Monthly • Stress-Less
Challenge
• DCR Park
Challenge

24. Incentives Budget
— Food truck= $840.00
— Sports tickets= $948.00
— Gift cards $50 x 4 Quarters =$200.00 x 60 people= $12,000.00
— Fit bit ($99)
+NutriBullet ($99)
+Gym membership ($120)= $318 x 4 Quarters= $1,272.00
— Cruise= $1,122.00
— Total Incentive Budget= $16,182.00

25. Staff/ Equipment Budget
— PHA’s= Covered by health insurance
— Portal= $25,000.00
— RD: $45/hour health coaching for 5hrs/month= $2,700.00
— Chef: $35/hour + prep time + $8/plate= $540.00 x 2 events = $1,100.00
— Fitness Instructor: $30/hour x 12 classes= $360.00
— Massage Therapist: $40/hour = $400.00 x 2 events = $800.00
— Health Seminars: $350/seminar x 12 = $4,200.00
— Multi-Week Program Development: $350/week x 42 = $14,700.00
— Total Staff and Equipment Budget= $48,860.00

26. LiveWell CCL Wellness
Program Budget
=$65,042 Total Budget
+ $48,860 for Staff and Equipment
$16,182 for Incentives

27. Return on Investment
$3.27 ROI
on
Healthcare
$2.73 ROI
on
Absenteeism
Total ROI =
$6.00
— Harvard Researchers Determined ROI for Wellness
— $6.00- to- $1.00 savings to cost ratio
Berry, Leonard L., Ann M. Mirabito, and William B. Baun.
"What's the Hard Return on Employee Wellness Programs?”
Harvard Business Review. N.p., 01 Dec. 2010. Web.

28. Cape Cod Lumber ROI
=$309,252.00
X 6
Initial investment $65,042

29. Beyond ROI
Value of Investment
— Intangible assets that
contribute heavily to an
organization’s performance.
— Optum and National
Business Group on Health
found:
— 91% of employers report
offering health & wellness
programs for reasons
beyond medical cost
savings.
Karen Marlo, M.P.P., Seth Serxner, Ph.D., M.P.H.
Beyond ROI: Building employee health & wellness value of
investment. Optum Research, 2015.

30. What Makes A Program
Successful?
— WELCOA 7 benchmarks for a successful
Wellness Program
þ Capturing CEO Support
þ Creating Cohesive Wellness Teams
þ Collecting Data To Drive Health Efforts
þ Carefully Crafting An Operating Plan
þ Choosing Appropriate Interventions
þ Creating A Supportive Environment
þ Carefully Evaluating Outcomes
"WELCOA's Seven Benchmarks - WELCOA." WELCOA. N.p., n.d. Web.

31. Success Story!
Paul Burke
— “The weight management class
was a life lesson because I never
realized that so many foods were
actually really bad for you. I
reached one of my goals this
weekend. After losing 28 ½
pounds, I am now, finally under
200 pounds. This is the first time
in many years.”

32. Thank you