This document discusses the importance of choosing the right venue beyond just beautiful brochures and sales tours. It provides a checklist of key venue requirements like location, capacity, accessibility, cost, and style. It emphasizes that poor venue selection can negatively reflect on the event host. The document provides tips for considering details like dining options, technology needs, accessibility, and budgets. It encourages working closely with venue staff and being flexible on details like dates to save costs and ensure an excellent event experience.