- CBSSports.com saw double-digit growth in key metrics like unique visitors, visits and page views through the first two weeks of the season compared to last year. Mobile usage also rebounded in week 2 with increases in unique visitors, visits and page views after declining in week 1.
- A new live streaming fantasy football show on CBSSports.com called Fantasy Football Today saw a large increase in streams and viewing minutes between weeks 1 and 2 as it was added to team home pages.
- Additional analytics showed increases in referral traffic from search engines and other sites, as well as higher mobile and desktop usage on Sundays compared to other days of the week.
SSI Event monetization method and Startups01Booster
(1) The document discusses various business models for monetizing digital content and services, including freemium, premium subscriptions, affiliate marketing, and advertising.
(2) It also examines different types of business relationships like B2B, B2C, C2C and how startups in different regions and countries approach monetization. Challenges for international expansion are mentioned.
(3) Examples of startups and their monetization strategies are provided for various sectors like education, events, marketplace, social networking and more. Revenue sharing, commissions, fees for additional features are some common approaches.
adidas has developed a digital coaching platform called miCoach that uses wearable technology to provide personalized training plans and expert coaching advice to fitness athletes of all levels. The miCoach system collects metrics like heart rate, power, speed, and other data from sensor-enabled apparel and devices. It then uses this biometric data to provide individualized insights into athletes' performance and tailored workout recommendations to help them reach their goals faster and safer. By measuring more than just activity, miCoach aims to give fitness athletes the same kind of expert coaching support and customized training that elite athletes receive.
Intro talk on lean unmoderated user testing given at General Assembly, Los Angeles in spring 2013. Covers basics, benefits & limitations, when to test, what to test, and a case study.
This document provides an overview of key environmental trends and projections to 2050 according to the OECD Environmental Outlook. It finds that global population and GDP will continue growing significantly by 2050, increasing pressure on natural resources and the environment. Greenhouse gas emissions are projected to rise substantially by 2050 under a business as usual scenario, threatening the goal of limiting global warming to 2°C. Water demand is also expected to increase sharply, exacerbating water stress in many regions. The document examines policy scenarios that could help put the world on a more sustainable path through actions like pricing pollution and improving resource efficiency.
Web 2.0 Solutions For One High-end Hotel Brand in BeijingLara Young
This document discusses online marketing strategies for hotels in 2009. It covers the topics of the world of Web 2.0, ways to implement Web 2.0 including website development, search engine optimization, paid search marketing, social media, measurement and analytics, and next steps. Specific recommendations are provided around optimizing the hotel website, search engine marketing, paid advertising, engaging with social media platforms, tracking metrics, and continual improvement of online strategies.
Confronting the wave of change - Greg HywoodWAN-IFRA
Greg Hywood, CEO of Fairfax Media, discusses confronting the wave of change in the media industry. Fairfax is transforming into a digital-first company focused on quality journalism across multiple platforms. The company is restructuring its newsrooms and operations to remove duplication, become more integrated and audience-focused, and prioritize digital platforms and strategies. Fairfax aims to grow its large digital audience and transition successfully to the future of media.
The document discusses research conducted on how online retailers can maximize the impact of product video on their websites. The key findings are:
[1] Placing video above the fold, where it is visible without scrolling, results in almost double the view-through rate compared to video below the fold.
[2] The view-through rate declines as the number of other clickable elements on the page, like additional product images or calls-to-action, increases.
[3] Including a short snippet of video in addition to the full video increases engagement, as some visitors view the snippet who would not otherwise watch the full video.
This talk makes the case that (1) a vibrant commons of knowledge (culture, science, etc) is required for other 'opens' (source, infrastructure, society) to survive; (2) knowledge is harder and slower to open than other layers; (3) it can be done anyway, through disruptive services and collaboration that creates new categories of knowledge works rather than merely recapitulating and failing to compete with existing proprietary-dominated categories. Understand the threat, challenge, and resultant opportunities for entrepreneurs, policymakers, and activists to contribute to ensuring an open future.
SSI Event monetization method and Startups01Booster
(1) The document discusses various business models for monetizing digital content and services, including freemium, premium subscriptions, affiliate marketing, and advertising.
(2) It also examines different types of business relationships like B2B, B2C, C2C and how startups in different regions and countries approach monetization. Challenges for international expansion are mentioned.
(3) Examples of startups and their monetization strategies are provided for various sectors like education, events, marketplace, social networking and more. Revenue sharing, commissions, fees for additional features are some common approaches.
adidas has developed a digital coaching platform called miCoach that uses wearable technology to provide personalized training plans and expert coaching advice to fitness athletes of all levels. The miCoach system collects metrics like heart rate, power, speed, and other data from sensor-enabled apparel and devices. It then uses this biometric data to provide individualized insights into athletes' performance and tailored workout recommendations to help them reach their goals faster and safer. By measuring more than just activity, miCoach aims to give fitness athletes the same kind of expert coaching support and customized training that elite athletes receive.
Intro talk on lean unmoderated user testing given at General Assembly, Los Angeles in spring 2013. Covers basics, benefits & limitations, when to test, what to test, and a case study.
This document provides an overview of key environmental trends and projections to 2050 according to the OECD Environmental Outlook. It finds that global population and GDP will continue growing significantly by 2050, increasing pressure on natural resources and the environment. Greenhouse gas emissions are projected to rise substantially by 2050 under a business as usual scenario, threatening the goal of limiting global warming to 2°C. Water demand is also expected to increase sharply, exacerbating water stress in many regions. The document examines policy scenarios that could help put the world on a more sustainable path through actions like pricing pollution and improving resource efficiency.
Web 2.0 Solutions For One High-end Hotel Brand in BeijingLara Young
This document discusses online marketing strategies for hotels in 2009. It covers the topics of the world of Web 2.0, ways to implement Web 2.0 including website development, search engine optimization, paid search marketing, social media, measurement and analytics, and next steps. Specific recommendations are provided around optimizing the hotel website, search engine marketing, paid advertising, engaging with social media platforms, tracking metrics, and continual improvement of online strategies.
Confronting the wave of change - Greg HywoodWAN-IFRA
Greg Hywood, CEO of Fairfax Media, discusses confronting the wave of change in the media industry. Fairfax is transforming into a digital-first company focused on quality journalism across multiple platforms. The company is restructuring its newsrooms and operations to remove duplication, become more integrated and audience-focused, and prioritize digital platforms and strategies. Fairfax aims to grow its large digital audience and transition successfully to the future of media.
The document discusses research conducted on how online retailers can maximize the impact of product video on their websites. The key findings are:
[1] Placing video above the fold, where it is visible without scrolling, results in almost double the view-through rate compared to video below the fold.
[2] The view-through rate declines as the number of other clickable elements on the page, like additional product images or calls-to-action, increases.
[3] Including a short snippet of video in addition to the full video increases engagement, as some visitors view the snippet who would not otherwise watch the full video.
This talk makes the case that (1) a vibrant commons of knowledge (culture, science, etc) is required for other 'opens' (source, infrastructure, society) to survive; (2) knowledge is harder and slower to open than other layers; (3) it can be done anyway, through disruptive services and collaboration that creates new categories of knowledge works rather than merely recapitulating and failing to compete with existing proprietary-dominated categories. Understand the threat, challenge, and resultant opportunities for entrepreneurs, policymakers, and activists to contribute to ensuring an open future.
The usability test of the Dow Jones website identified several areas for improvement:
1. The purpose and functionality of the Deep Dive section were unclear to participants and its customization process was difficult to use.
2. The search algorithm sometimes returned inconsistent or irrelevant results, and saving searches was confusing.
3. Creating alerts and customizing My News was challenging for participants to understand. Some also encountered system errors.
4. While seen as useful, the toolbar was often missed or its connection to the My News page was unclear. Simplifying complex areas and better explaining features were recommended.
This document outlines use cases for registration on the CBSnews.com website. It describes the basic registration flow for visitors who are not currently registered users. This includes having visitors fill in registration information, agree to terms and conditions, submit their information, and receive a confirmation. It also describes alternative flows for registered and non-registered users to perform actions like managing email/wireless alerts, commenting on articles, and watching videos. It identifies some exceptional error flows and discusses some open issues and risks with the registration system.
The Wall Street Journal launched a new section called Off Duty that is included as an insert in the print paper on weekends and available online. Off Duty expands the WSJ brand by providing editorial content focused on fashion, food, travel, and other aspects of life and culture. It includes a landing page and multiple story pages.
The document discusses eye tracking data and shows that people had longer eye fixations on longer prices and shorter eye fixations on shorter, simpler prices. The document is marked confidential and not for distribution.
Final initial feedback commissioner usability study.docxRobert Sherron
The usability study found that:
1) The homepage was cluttered and confusing for new users to navigate, with too much competing for attention.
2) It was difficult to distinguish fantasy news from fantasy products on the site.
3) The fantasy football commissioner product was seen as robust but too expensive, especially for new users.
4) The payment submission process asked for unnecessary security information, introducing obstacles.
Final study of fantasy football landing pagesRobert Sherron
The document summarizes an A/B test of different versions of a fantasy football landing page. The LONG version provided extensive information without mentioning price, while the PRICE version prominently displayed the price with minimal other information. Statistical analysis found that LONG had a higher rate of league creation, while PRICE had a higher rate of paid league creation. Eye tracking and user testing found mixed preferences among versions. The study recommends testing combinations of LONG and PRICE approaches in future iterations.
CBS Sports landing page optimization methodology names removedRobert Sherron
This document outlines a project to optimize the landing page for Fantasy Football Commissioner (FFC) through A/B testing. The goal is to increase conversions of new users signing up for FFC. The project will create alternative landing page designs and use a modified A/B test to evaluate which design has the highest conversion rate. Metrics like time on page and signups will be measured. Testing will occur over the summer of 2008. Additional user testing may also provide insights to complement the A/B test results.
The document summarizes the findings of a usability study conducted on the Last.fm website. It describes the purpose of the study as establishing a usability baseline and identifying strengths and weaknesses. It then outlines the methodology, including testing 10 participants at a CBS facility and having them complete tasks while thinking aloud. Key observations included that participants did not fully understand Last.fm's purpose and value proposition, and the call-to-action on the homepage was weak at directing engagement. Recommendations were made to improve elements like the homepage design, navigation, and music licensing clarity.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Revolutionizing the Digital Landscape: Web Development Companies in Indiaamrsoftec1
Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
The usability test of the Dow Jones website identified several areas for improvement:
1. The purpose and functionality of the Deep Dive section were unclear to participants and its customization process was difficult to use.
2. The search algorithm sometimes returned inconsistent or irrelevant results, and saving searches was confusing.
3. Creating alerts and customizing My News was challenging for participants to understand. Some also encountered system errors.
4. While seen as useful, the toolbar was often missed or its connection to the My News page was unclear. Simplifying complex areas and better explaining features were recommended.
This document outlines use cases for registration on the CBSnews.com website. It describes the basic registration flow for visitors who are not currently registered users. This includes having visitors fill in registration information, agree to terms and conditions, submit their information, and receive a confirmation. It also describes alternative flows for registered and non-registered users to perform actions like managing email/wireless alerts, commenting on articles, and watching videos. It identifies some exceptional error flows and discusses some open issues and risks with the registration system.
The Wall Street Journal launched a new section called Off Duty that is included as an insert in the print paper on weekends and available online. Off Duty expands the WSJ brand by providing editorial content focused on fashion, food, travel, and other aspects of life and culture. It includes a landing page and multiple story pages.
The document discusses eye tracking data and shows that people had longer eye fixations on longer prices and shorter eye fixations on shorter, simpler prices. The document is marked confidential and not for distribution.
Final initial feedback commissioner usability study.docxRobert Sherron
The usability study found that:
1) The homepage was cluttered and confusing for new users to navigate, with too much competing for attention.
2) It was difficult to distinguish fantasy news from fantasy products on the site.
3) The fantasy football commissioner product was seen as robust but too expensive, especially for new users.
4) The payment submission process asked for unnecessary security information, introducing obstacles.
Final study of fantasy football landing pagesRobert Sherron
The document summarizes an A/B test of different versions of a fantasy football landing page. The LONG version provided extensive information without mentioning price, while the PRICE version prominently displayed the price with minimal other information. Statistical analysis found that LONG had a higher rate of league creation, while PRICE had a higher rate of paid league creation. Eye tracking and user testing found mixed preferences among versions. The study recommends testing combinations of LONG and PRICE approaches in future iterations.
CBS Sports landing page optimization methodology names removedRobert Sherron
This document outlines a project to optimize the landing page for Fantasy Football Commissioner (FFC) through A/B testing. The goal is to increase conversions of new users signing up for FFC. The project will create alternative landing page designs and use a modified A/B test to evaluate which design has the highest conversion rate. Metrics like time on page and signups will be measured. Testing will occur over the summer of 2008. Additional user testing may also provide insights to complement the A/B test results.
The document summarizes the findings of a usability study conducted on the Last.fm website. It describes the purpose of the study as establishing a usability baseline and identifying strengths and weaknesses. It then outlines the methodology, including testing 10 participants at a CBS facility and having them complete tasks while thinking aloud. Key observations included that participants did not fully understand Last.fm's purpose and value proposition, and the call-to-action on the homepage was weak at directing engagement. Recommendations were made to improve elements like the homepage design, navigation, and music licensing clarity.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Revolutionizing the Digital Landscape: Web Development Companies in Indiaamrsoftec1
Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
5. Fantasy Football Today explodes*
• Live, streaming fantasy football show Week 1 Week 2 W/W Growth
featuring expert advice & analysis Streams 2x,xxx Xxx,xxx 2527%
• Auto-played Minutes 2xx,xxx 1,xxx,xxx 362%
• Streams from 11:00am – 12:30pm, EST each Minutes/Stream XX.X X.X -82%
Sunday on FFT Microsite & Commissioner
league home pages
FFT Microsite Commissioner League Home
• Few streams (new show, low traffic • Not available in Week 1
page, developing audience) • Lots of streams (high traffic page)
• High engagement. Users come to watch • Low engagement (users come to set
video; they watch longer lineup, not watch video)
• Possible bad user experience (forced to turn
off video if not interested)
Source: Akamai
6. FFT: the numbers
Content Starts 9/7/2008 9/14/2008 W/W Growth The addition of the Fantasy
FFT Main Page Xx,xxx Xx,xxx 32% Football Today video on
FFT League Home 0 Xxx,xxx -
FFT Total Xx,xxx Xxx,xxx 2527%
league home pages increased
streams to Xxx,xxx in week 2
Minutes 9/7/2008 9/14/2008 W/W Growth (+2527%)
FFT Main Page Xxx,xxx Xxx,xxx -17%
FFT League Home 0 Xxx,xxx -
FFT Total Xxx,xxx X,xxx,xxx 362%
Streaming minutes also
Estimated Viewers 9/7/2008 9/14/2008 W/W Growth increased to over 1MM in
FFT Main Page Xx,xxx Xx,xxx 24% week 2 (+362%)
FFT League Home 0 Xxx,xxx -
FFT UV Total * Xx,xxx Xxx,xxx 2172%
Minutes per
Mins/Content Start 9/7/2008 9/14/2008 W/W Growth
FFT Main Page XX.X X.X -37% stream, however, decreased -
FFT League Home - X.X - 82% W/W. This is likely the
FFT Total XX.X X.X -82% result of users coming to
their leagues to set their
*UV total aggregates viewers from the FFT main page & the League Home
Page (i.e. assumes no duplication) lineups, not watch video
Source: Akamai
8. Slow start gives way to strong week 2
Mobile Week 1 Y/Y Growth Week 2 Y/Y Growth
Avg. Daily Unique Visitors Xx,xxx -15% Xx,xxx 22%
Visits Xxx,xxx 5% Xxx,xxx 13%
Page Views X,xxx,xxx 0% X,xxx,xxx 35%
Total Mins X,xxx,xxx N/A X,xxx,xxx N/A
Minutes/Visit XX.X N/A XX.X N/A
Page Views/Visit XX.X -5% XX.X 19%
Minutes per visit
Avg. daily unique visitors Though flat week 1, increased from XX.X in
decreased 15% Y/Y in page views during week week 1 to XX.X in week
week 1, but rebounded two reached X.X MM 2. Minutes per visit on
+22% Y/Y in week 2 (+35% Y/Y) Sundays were nearly 2X
that of other days
Source: Omniture
9. 08/31/08
09/01/08
09/02/08
TV
09/03/08
09/04/08
Thursday
09/05/08
Season Opener
09/06/08
09/07/08
Mobile
Week 1
09/08/08
Sunday, Monday
09/09/08
09/10/08
Football forges cross platform synergy
09/11/08
09/12/08
Internet
09/13/08
09/14/08
Week 2
09/15/08
Sunday, Monday
11. Outline of Contents
Purpose of the study
Participants
Methodology
Observations
Usability survey results
Next steps
11
12. Purpose of the study…
• To establish a usability and user experience baseline of
CBSSports.com
• To establish a foundation for a method of continued
observation and evaluation
• To discover strengths and weaknesses of the current website
• To provide recommendations for design alternatives
12
13. Outline of Contents
Purpose of the study
Participants
Methodology
Observations
Usability survey results
Next steps
13
14. Participants
• 7 participants (all male) were recruited by CBS Television City, NV based on
their interest in Sports and Fantasy products and membership.
• 4 Fantasy users and 3 non-Fantasy users were recruited.
• Fantasy memberships on sports sites included:
Yahoo (3 participants)
CBS (2 participants)
ESPN (1 participant)
Fox (1 participant)
• All participants were comfortable and competent using the Internet.
• Average age: 31 (min=21, max=43)
• Education: Post Graduate (2); College (2); Some College (1), High School (1)
14
15. Outline of Contents
Purpose of the study
Participants
Methodology
Observations
Usability survey results
Next steps
15
16. Methodology
• Participants were greeted by a moderator and given a verbal overview of
the study.
• To begin, each participant was given an opportunity to freely explore and
interact with the site – while doing so they were asked to talk aloud about
their thoughts and reactions.
• Next, participants were directed to complete a set of tasks, for example:
Choose and read a story
Choose and play a video
Interact with the video player controls
Do a Search for a topic of interest
Get Sports information (team, schedule, scores, player stats)
Complete registration
Engage Community features
• At the end of the session, a usability survey was given to each participant
asking them to rate certain design statements about CBSSports.com.
16
17. Outline of Contents
Purpose of the study
Participants
Methodology
Observations
Usability survey results
Next steps
17
18. Observations – Key Takeaways
• Participants who are Fantasy oriented (be it on CBS or somewhere else)
rated the site much higher than non-Fantasy oriented participants.
• Non-Fantasy participants tended to be negatively impacted by the amount
of Fantasy information on the site. These participants were simply
interested in getting general information about their team or sport –
especially true on the Video page.
• Video content (main thumbnail and page links) were not readily apparent
to all participants.
The Presence of a consistent
pre-roll ad clearly a buzz kill but
accepted as standard practice.
• Player controls responded as expected and were generally very easy to use.
18
19. Observations – Key Takeaways, cont…
• Participants liked the prominent stack of headlines on Home page.
• Main story thumbnail navigation confused some participants.
• Most participant assumed that clicking on the big picture would open the full story – not
so. Others thought the story would open simply on one click.
• Some confusion occurred when a participant clicked on the small thumbnail and the big
picture did not match. “Did I click on the right picture?”
• The link for the full story is hidden in the text description – hard to find/see.
19
20. Observations – Key Takeaways, cont…
• Basic registration was considered straightforward and typical.
• But, after registering; participants often stumbled through the process for:
– Setting up and using My Quicklinks
– Customizing the site to highlight Your teams and players
• The presence of Community was readily apparent to participants.
• Orange comment callouts were understood but participants thought they
should be clickable.
• Navigating to Community aspects was relatively easy.
20
21. Observations – Key Takeaways, cont…
• Search may be an area for improvement as you will see by the
usability survey ratings that follow.
• Depending on the query entered, Search returned credible
results.
• A participant’s initial keyword search often under-delivered;
however, subsequent searches were much better - trial and
error learning.
• Non-Fantasy participants were somewhat perplexed
(sometimes put off) by the amount of Fantasy results returned
by a query.
21
22. Outline of Contents
Purpose of the study
Participants
Methodology
Observations
Usability survey results
Next steps
22
23. Usability Survey Results
Survey Ratings: Fantasy vs. Non-Fantasy Participants
Completely 7 Fantasy and non-Fantasy participants
Agree
rated CBSSports.com very differently!
6
On average, non-Fantasy ratings
across all survey metrics are 1.5 points
5 lower compared to Fantasy ratings.
Average Rating
Good News: Visitors that are Fantasy
4 oriented are served fairly well.
3 Bad News: Visitors to the site looking
for general information (not Fantasy)
are not being served nearly as well.
2
Completely Non-Fantasy participants
Disagree 1 rated the apparentness of
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 Q14
video, navigation, and the
Fantasy 5.5 6.8 5.5 6.3 4.5 6.0 6.5 6.8 6.5 6.0 5.5 5.3 5.0 6.3 organization of the site the
Overall 4.9 5.9 4.3 5.7 4.1 5.1 5.3 6.0 5.9 5.6 5.1 4.7 4.6 5.7 lowest.
Non-Fantasy 4.0 4.7 2.7 5.0 3.7 4.0 3.7 5.0 5.0 5.0 4.7 4.0 4.0 5.0
Fantasy participants also
Survey Questions: 1. The amount of information on the Home page is just right. rated navigation the lowest
2. The design of Home page enables me to easily get the Sports information I want. but not as severely (maybe
3. Videos on the Home page were readily apparent to me. due to site familiarity).
4. The Video player controls responded exactly as I expected.
5. I had no difficulty navigating the web site.
6. The website is interesting and engaging to me. Overall participants rated the
7. The organization of information on the Home page is just right.
design of the Home
8. It was easy for me to get information on my favorite Sport.
9. It was easy for me to get information on my favorite Team. page, video player
10. Getting the score for my favorite Team was easy. controls, and ease of getting
11. Getting stats for my favorite Player was easy. favorite sports team
12. The Search feature enabled me to get the information I wanted. information the highest.
13. The Search results returned (based on my keyword/phrase) matched my expectations.
14. The amount of advertising on the Home page is just right: 23
24. Usability Survey Results, cont…
Survey Question: Thinking about your interests and needs in Sports Survey Question: Based on the experience you had on the web site you
entertainment, how does this web site fit you? just used, would you recommend it to a friend?
Completely 7 Would definitely 7
Fits me 6.5 recommend
6 5.8 5.6
6 5.6 5.3
Average Rating
Average Rating
5 5
4.3
4 4
3 3
2 2
Completely Would definitely
Does not fit me 1 NOT recommend 1
Fantasy Non-Fantasy Overall Fantasy Non-Fantasy Overall
• Again, the difference between Fantasy • Participants in general might or would
and non-Fantasy participants probably recommend CBSSports.com.
demonstrates that CBSSports.com is a
better fit for Fantasy users. • The difference between Fantasy and
non-Fantasy participants is not as
strong regarding the propensity to
recommend CBSSports.com.
24
25. Outline of Contents
Purpose of the study
Participants
Methodology
Observations
Usability survey results
Next steps
25
26. Next Steps
• Review findings with the Sports team.
• Prepare a more detailed analysis and presentation
• Discuss strategy of website – how do we improve user
experience?
• Discuss design alternatives.
• Set a schedule for iterative Usability tests.
26
28. 0 to 30 days
• Interview key sports personnel Kint, Herde, Ruhl, Swanson, etc. to understand
current reporting, must have data and future needs.
• Reach out to Sales (Calacci & Fixer) to determine immediate needs. Research team
participating in weekly Sales calls. Move towards proactive deliverables (industry
one sheets, website & product strengths/weaknesses comparisons, etc.) Leverage
Magid industry study findings to close deals (Magid presenting next week)
• Quick, meaningful win. Commissioner league conversion project
31-90 days
• Revamp current report suite(s) to better-align w/ BU reporting needs.
• Primary research around community
• Primary research around usability (is the redesign working as intended. Test new
concepts)
91 days +
• User segmentation project. Understand how users migrate from segment to
segment in the value chain