The Wall Street Journal launched a new section called Off Duty that is included as an insert in the print paper on weekends and available online. Off Duty expands the WSJ brand by providing editorial content focused on fashion, food, travel, and other aspects of life and culture. It includes a landing page and multiple story pages.

1. The Wall Street Journal –
Off Duty Section
Off Duty is a new section delivered as an insert
in the print paper and available online for the
weekend edition. It represents a branching
out of the brand to expose the editorial
content around fashion, food, travel, and other
Life & Culture arenas.

2. Off Duty – Landing Page

3. Off Duty – Story Page

4. Off Duty – Story Page, last slide reveal