CBE16 - Authenticity Above All Else
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This document outlines tips for effectively communicating a brand story. It discusses finding a brand's true soul, crafting the story and message, and ensuring the brand focuses on one key thing. It provides case studies of craft breweries that successfully defined their brand story. It concludes with lessons learned, such as building deep relationships, getting involved in the creative process, and enjoying the brand building journey.
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CBE16 - Authenticity Above All Else
- 1. HOW TO EFFECTIVELY COMMUNICATE YOUR BRAND STORY AUTHENTICITY ABOVE ALL ELSE Christian McMahan Managing Partner, Smartfish Group @cmcmahan_
- 2. OPENING THOUGHTS HOW TO CRAFT YOUR STORY EFFECTIVELY FINDING YOUR TRUE SOUL ENSURING THAT ONE THING IS RIGHT OPEN TO QUESTIONS WHAT I KNOW NOW, I WISH I KNEW THEN
- 3. OPENING THOUGHTS Marketing the 3-Legged Stool The Road to Cooperstown Today’s 5 P’s- SO LO MO CO The New Reality – 78% vs 14% Think with Discipline, Act with Courage
- 4. OPENING THOUGHTS FINDING YOUR TRUE SOUL CRAFTING YOUR STORY & MESSAGE ENSURING THAT ONE THING IS RIGHT OPEN TO QUESTIONS WHAT I KNOW NOW, I WISH I KNEW THEN
- 5. FINDING YOUR TRUE SOUL
- 6. FINDING YOUR TRUE SOUL
- 7. FINDING YOUR TRUE SOUL
- 8. FINDING YOUR TRUE SOUL
- 9. FINDING YOUR TRUE SOUL
- 10. FINDING YOUR TRUE SOUL
- 11. WHAT I KNOW NOW, I WISH I KNEW THEN OPEN TO QUESTIONS OPENING THOUGHTS FINDING YOUR TRUE SOUL ENSURING THAT ONE THING IS RIGHT CRAFTING YOUR STORY AND MESSAGE
- 12. CRAFTING YOUR STORY – DOS EQUIS
- 13. CRAFTING YOUR STORY & MESSAGE
- 19. CRAFTING YOUR STORY – DOS EQUIS
- 20. CRAFTING YOUR STORY – DOS EQUIS
- 21. #1 Fastest Growing Import in US Over Last 4 Years 1st Beer Brand to Reach 1 Million Fans on Facebook Cannes, One Show, and Effie Winner Significant PR and Buzz 8 Years Later
- 22. ENSURING THAT ONE THING IS RIGHT OPEN TO QUESTIONS OPENING THOUGHTS FINDING YOUR TRUE SOUL CRAFTING YOUR STORY & MESSAGE WHAT I KNOW NOW, I WISH I KNEW THEN
- 23. CASE STUDY ONE – WORMTOWN
- 24. CASE STUDY ONE – WORMTOWN
- 25. CASE STUDY ONE – WORMTOWN
- 26. CASE STUDY ONE – WORMTOWN
- 27. CASE STUDY ONE – WORMTOWN
- 28. CASE STUDY ONE – WORMTOWN
- 29. CASE STUDY ONE – WORMTOWN
- 30. CASE STUDY TWO – OTTER CREEK
- 31. CASE STUDY TWO – OTTER CREEK
- 32. CASE STUDY TWO – OTTER CREEK
- 33. CASE STUDY TWO – OTTER CREEK
- 34. CASE STUDY TWO – OTTER CREEK
- 35. CASE STUDY TWO – OTTER CREEK
- 36. WHAT I KNOW NOW, I WISH I KNEW THEN OPEN TO QUESTIONS OPENING THOUGHTS FINDING YOUR TRUE SOUL CRAFTING YOUR STORY AND MESSAGE ENSURING THAT ONE THING IS RIGHT
- 37. Build Deep Meaningful Relationships (Share of Mind/Share of Heart) Get Involved In Creative Process WHAT I KNOW NOW, I WISH I KNEW THEN
- 38. Build Deep Meaningful Relationships (Share of Mind/Share of Heart) Get Involved In Creative Process The Name on the Door Means NOTHING Enjoy The Ride! WHAT I KNOW NOW, I WISH I KNEW THEN
- 39. OPEN TO QUESTIONS OPENING THOUGHTS FINDING YOUR TRUE SOUL CRAFTING YOUR STORY & MESSAGE ENSURING THAT ONE THING IS RIGHT WHAT I KNOW NOW, I WISH I KNEW THEN