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Consumer Behaviour &
Marketing Communication
What is Consumer Behaviour
• Consumer behaviour is the actions and
decision processes of people who purchase
goods and services for personal consumption.
• Consumer behaviour is the decision process
and physical activity, which individuals engage
in when evaluating, acquiring, using or
disposing of goods and services’
CB
CB

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CB

  • 2. What is Consumer Behaviour • Consumer behaviour is the actions and decision processes of people who purchase goods and services for personal consumption. • Consumer behaviour is the decision process and physical activity, which individuals engage in when evaluating, acquiring, using or disposing of goods and services’