Cause Good is a program by the Kennedy Consulting Group designed to help nonprofits enhance their communications strategies on a limited budget, enabling growth and community relevance. The program utilizes tools like public relations, brand development, and social media outreach to increase exposure and support for donor campaigns and events. By leveraging effective communication, organizations can improve their visibility and optimize their online presence, ultimately achieving their goals.

1. Cause good
Building Awareness for Your Cause Through Communications
Kennedy Consulting Group, All Rights Reserved 2012

2. Cause good
the PITCH →
The growth of any nonprofit organization and the cause it stands for is essential to the survival and
relevance in the community it seeks to support. Achieving this growth happens through a well‐
executed strategic plan initiated and maintained through a collaborative effort set forth by the
organization. A key element in this plan is the communications strategy, which encompasses how you
will convey your message to potential donors, members, partners and community supporters. How
can nonprofits or association achieve this on a limited budget? How can you stand out? The Kennedy
Consulting Group has a solution.
the SOLUTION →
Cause good is a program launched by the Kennedy Consulting Group (KCG) that encourages
nonprofits and associations to harness the power of communications through the use of public
relations, relationship marketing, communications auditing, brand development, events/conferences,
website content support and social media outreach. Our main goal is to allow nonprofit organizations
the opportunity to expand their reach [through our services] at a cost that works with limited budgets
and decreased staff support. As your needs change, this solution has the ability to grow with you,
keeping you relevant through shifts and changes in the market. You won’t find a better solution.
the OUTCOME →
Through the utilization of the solutions listed above, agencies can experience increased exposure of
the organizations donor campaigns, special events, website, social media outlets and agency initiatives.
Our grassroots approach, seeks to harness the power of the community, thereby increasing the word
of mouth potential for your agency. This overall increased traffic will also improve your search engine
optimization (SEO), enhancing the standing of your URL in web searches. Why is this important? If
your potential donors cannot find you, how can they support you? Cause good will successfully help
you reach and exceed your goals.
the EVIDENCE →
Clear, consistent and effective communication plans do not happen overnight yet they take a
combination of experience and diligence to achieve desired results. The following organizations are
evidence that effective communication strategies works:
Share Our Strength Reginald F. Lewis Museum (past client)
U.S. Dream Academy (past client) Susan G. Komen Foundation
Global Vessels (past client) Human Symphony Foundation (current client)

3. Cause good
ABOUT US
The Kennedy Consulting Group, LLC is an award winning, client centric provider of top quality
services to a variety of local and national clients. Our services are organized in the following areas:
Marketing, Branding, Public Relations and Event/Meeting Planning. We have
successfully built a track record of providing outstanding services to each and every client and we will
ensure that there are no exceptions with you.
As a Woman Owned, MBE/DBE Certified Small Business we are committed to researching new
techniques that will save each client time and money. We pride ourselves in our ability to remove the
hassle from planning and executing a meeting, conference or through an effective media campaign. Our
Small In Size Big In Service approach works every time!
Here’s what sets Kennedy Consulting Group apart from the competition:
★ Award Winning Years in business 4+
★ Consistency, Preciseness and Timeliness Education Masters
★ Client Relationship Management Management & Community Outreach
★ Industry Proven Technique Principle April Williams
Team Lauren Smith
★ Team Focused Strategy
★ Cost Containment Approach
TESTIMONIALS
I have personally witnessed her leadership, communication and interpersonal skills first hand during the
execution of MBE University‐Baltimore County (Towson) recently held on May 7, 2010. I am confident
that you will find Ms. Williams to be highly capable, energetic, resourceful, and creative and I would like
to add, a woman of integrity.
Sharon Jackson
Governor’s Office of Minority Affairs
As an entrepreneur and small business owner for more than 20 years, I understand the importance of a
good PR professional. Any company or organization that hires the Kennedy Consulting Group will
experience complete customer service. I would without doubt hire Aprils’ company for my future PR
needs.
Robert L. Wallace
Bithgroup Technologies
CONTACT US
April Williams, CEO/Owner
240­319­8694
april@kennedyconsulting.net