This document discusses the characteristics of UK tabloid newspapers. It identifies the major tabloid papers as The Sun, The Mirror, Daily Star, Metro, Daily Express, and Daily Mail. It describes tabloid covers as typically featuring large, bold headlines and images with less text than broadsheet papers. Tabloid mastheads are usually bold, sans-serif, and red. Headlines use sensationalist language in sans-serif capital letters. Tabloid papers prioritize celebrity news and entertainment over politics and business, using informal language and humor to engage working-class and less-educated audiences.

1. Tabloid

2. Uk tabloid papers
• The Sun
• The Mirror
• The Daily Star
• I
• The Metro
• Daily Express
• The Daily Mail

3. Cover layout
• Cover on tabloids often dominated by image
• Large bold headline text
• Lots of colour
• Less words on the cover than broadsheet
Bold headline
Big pictures

4. Masthead
• Tabloid masthead is often bold
• Tabloid masthead is often sans serif
• Tabloid masthead is often red top
Red
Sans serif and bold

5. Headlines
• Often uses banner headlines
• Uses sans serif
• Tabloid papers use sensational language in their headlines
• Tabloid headlines are often capitalised
Sensationalist
Sans serif

6. Agenda and journalistic style
• Tabloid papers have a softer news agenda
• Tabloid focus on celebrity news more than political and financial news
• Tabloid present journalism as entertainment
• Tabloid often use informal register (often includes sexual humor)
Soft news agenda
Entertainment
Informal register

7. Audience
• Tabloid focus on working class audiences
• Tabloid target down-market audiences
• Tabloid audiences are often less educated