The document outlines the goals and activities of the Catalyst Scheme, a UK program that provided grants to arts organizations to build fundraising capacity. It provided over £55 million to 18 organizations and consortia, with funding used for consultant services, staff hiring, training, strategic planning and collaboration. The goals were to help organizations diversify revenues and become more financially resilient through sustainable private giving. Outcomes included increased private donations, stronger advocacy, and more strategic and collaborative fundraising. The document also discusses factors like organization type and size that influence results.

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18
organisations
£55 million
(ACE, HLF, DCMS)
with £30.5 from ACE
£7 million
(ACE)
173
organisations
62 consortia benefitting
217 organisations
£30 million
(ACE)
buildingfund-
raisingcapacity
capacity
buildingand
matchfunding
endowments
The Catalyst Scheme ACE grant recipients
18
organisations
£55 million
(ACE, HLF, DCMS)
with £30.5 from ACE
£7 million
(ACE)
173
organisations
62 consortia benefitting
217 organisations
£30 million
(ACE)
buildingfund-
raisingcapacity
capacity
buildingand
matchfunding
endowments
The Catalyst Scheme ACE grant recipients

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12. Inputs Activities and outputs Intermediate outcomes Short term financial outcomes Medium to long term outcomes
A range of tools & approaches to improve
fundraising are used
Organisations develop greater fundraising capacity &
expertise
Organisations diversify their revenue streams Organisations are more financially resilient
Organisations…
…access fundraising expertise new to the
organisation
Outputs
- Hire consultants (to deliver fundraising training,
marcomms & wealth screening) Changes to organisational mission, structures & processes are made
- Employ new fundraising/development staff Organisations...
- Re-define or clarify their overall mission and vision as a result
…upskill existing staff in fundraising - Devolve authority for fundraising across depts
Outputs - Work more collaboratively x-department
Money (£) - Invest in training courses in fundraising - Review & re-structure their Board to enhance their fundraising
- Board members become stronger advocates in fundraising Revenue from private giving is increased
Revenue from private giving is more predictable
and sustained
Advice &
support
…undertake strategic business planning focused
upon a new approach to fundraising - Recalibrate the risks associated with investing in fundraising - New sources of private giving are realised
- Long term planning for fundraising, linked to
programming, is routine
Outputs
- Targeted match funding is secured - Private giving instigated by organisations' Board
members is increased
- Revise overall Business/Forward Plan Fundraising strategy is improved - The drop-off rate of donors is reduced
- Fundraising strategies, tools and approaches are more developed
& effective
- The proportion of total revenues accounted for by private
giving is increased
…communicate the new approach to fundraising - Organisations' confidence in asking is increased
Outputs - Organisations' understanding of donors' motivations is enhanced
- Hold internal meetings & develop internal comms
material - Organisations become more pro active in fundraising
- Communicate the fundraising strategy externally - New donors are identified & approached
- The 'ask' to existing donors is revised & refreshed
…pilot fundraising methods & tools new to the
organisation - Organisations are more empowered in the negotiation process
Outputs - Organisations get better at relationship management of donors
- Develop events, campaigns & membership
schemes
- Invest in ICT infrastructure to improve fundraising
…collaborate to joint market the offer to donors
Outputs
- deliver events & marcomms material to promote
the joint offer
- Organisations commit to resourcing fundraising
activities beyond Catalyst
- Artform
- Building or non-building based
Context
Organisations' characteristics are likely to influence outcomes and what activities work best in which context
- Size
- Location

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10%
13%
9%
10%
12%
28%
Survey
Programme

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62. 978-0-7287-1552-3