This document provides an introduction, definitions, objectives, research methods, findings, recommendations, and limitations for a study on the internationalization of Dutch small and medium enterprises in the film production industry. The objectives are to understand the conditions under which a Dutch SME film company would go international and identify approaches for entering international markets. Research methods included desk research, surveys, and interviews. Key recommendations include assessing risks and resources before choosing a market to enter internationally and considering joint ventures or exporting to enter new markets with lower investment.

1. Welcome
Internationalization of Dutch small and medium enterprises in film
production industry
John, Monica, Cathy, Shirley

2. } Definitions
} Objectives and research methods
} Recommendation
} Limitations
} Questions
Introduction

3. } SME
} Internationalization
} Film production industry
} Joint venture
} Exporting
} Foreign direct investment
Definitions

4. SME
Small and medium sized enterprises
Different country have different definition to SME.
Normally SME means the company’s employees
less than 250.

5. Internationalization
business across national boundaries, dealing with
the world, not just the home base.

6. Film production industry
This industry produces and distributes motion
pictures and videos.

7. Entry Mode
} Joint venture
Two or more companies owning and operating a venture is
called joint venture
} Exporting
send (sales)goods or services to other countries
} FDI
Foreign direct investment
Involving in international markets by direct investment in foreign
operations is referred as foreign direct investment

8. Objectives

9. } 1. Under what condition should a Dutch SME in film production
industry go international?
} 2. What are the approaches for a Dutch SME in film production
industry entering international markets?

10. Research methods

11. Desk research
} Searching of literature and previous researches
} Collected data of companies in film production industry
} Find the organizations support or fund film industry

12. Survey
} To know the current need and situation
} Quantitative method
} Questionnaire

13. Findings
} Fierce competition
} Most have intention to be international companies
} Lack of financial support is the main issue
} Wide network is the biggest advantages
} More opportunities
} Mediadesk, ADE and Bumastema

14. Recommendations

15. } Willingness to internationalize
} Financial factors
} Assess the risks
} Comparative advantages
} External supports
Assess current situation

16. } Identify markets
} Assess the internal resources
} Perform with diligence
} Evaluate those decisions
Choose a market to enter

17. Choose approaches to enter
Joint venture
} lower investment
} expand their network
} partial control management
} independent production
Exporting
} lower investment
} cease the investment without
massive capital loss

18. Quantitative research Qualitative
research
Limitations

19. Thank you.
Questions?