This document outlines plans for Team USA to launch a new promotion and build their business. It introduces the leadership council and casts the vision for building the MLM story of Team USA. Goals are set to enroll new distributors and customers through a $40 promotion and upgrade strategy. Marketing strategies and business drivers are covered. Qualifications, promotions, rewards and recognition programs are defined. A schedule of training calls and marathon sessions is provided to transition behaviors and produce results. An open discussion and commitments from the council are facilitated.