Virtual reality is the next step: don't look at others, experience others. Understand situations from a personal point of view. It's to be the ultimate form of empathy.
In conclusion:
● People want to watch (empathise)
● People want to share (confirmation)
● People want to be recognised (achievements)
● Enabling people to use cameras makes them record ANYTHING.
● Seeing what others do leads to imitation & flattery.
● Allowing content to express themselves, allows them to assert themselves through these expressions.
This is why life logging and live streaming are popular.
Post Covid-19: A BBH briefing to marketing leadersHarry Guild
Our first briefing on COVID was about how to keep trading as we headed into the crisis. In this briefing, we look at how to plan for the other side. In short, how to emerge well.
We cannot see into the future. Instead, we would always argue for a data-led position gilded with imaginative possibilities. While we outline how new spending attitudes and altered routes to market will affect the near-term, more broadly than that, this is a moment in time to make brands better for people. We should grasp that.
We cannot see into the future, but we can help invent it.
This document discusses the rise of "post-demographic imperatives" and the need for brands to move beyond traditional demographic segmentation. It outlines three imperatives for brands: 1) utilize new technologies to tailor products and marketing to individuals, 2) address the high expectations of urban consumers, and 3) empower groups facing obstacles to identity expression. The document argues that as identity becomes more fluid, consumption will no longer be defined by age, gender or other traditional demographics, requiring brands to see customers as complex individuals rather than segments.
This document discusses the rise of "post-demographic imperatives" and the need for brands to move beyond traditional demographic segmentation. It outlines three imperatives for brands: 1) utilize new technologies to tailor products and marketing to individuals, 2) address the high expectations of urban consumers, and 3) empower groups facing obstacles to pursuing their identities. The document argues that as identity becomes more fluid, consumption patterns can no longer be defined by traditional demographic groups, requiring brands to see individuals in their complexity rather than simplified segments.
What is trendwatching and why is it relevant for my business?Wonderland
Wonderland: Helping organisations with design-led business transformation in a digital context. By inspiring the vision of an organisation, equip leaders with the necessary knowledge, skills to lead change and collaborate in the innovation process in an increasingly digital environment.
This document introduces iCity, an online magazine that aims to capture the state and impact of technological innovation on various aspects of society. The magazine will feature in-depth articles written by experts on topics like social and technological disruption. It will discuss issues at the intersection of technology and society. The magazine is intended to help readers understand and navigate technological changes. It plans to be funded through advertising, sponsorships, paid content and subscriptions. The document invites potential contributors to contact the editor if interested in writing for the magazine.
Cultural Management Issues In The Tourism IndustryCindy Wooten
The document discusses cultural management issues in the tourism industry and how understanding different cultures can impact business success. It focuses on promoting a British travel agency, Beach Bum Ltd, in China by training employees to be culturally sensitive. Being aware of cultural differences in areas like business practices, communication styles, and values is important for building relationships and making sales. The briefing aims to help employees appreciate diverse cultures to improve profits.
This document provides guidance on how to spot and use consumer trends in business. It recommends:
1. Defining trends by asking who, what, where, when, why questions and setting goals.
2. Looking in free sources like blogs, social media, magazines and public company reports to spot trends in different industries and demographics.
3. Organizing trend findings on platforms like Pinterest with categories like color and print to track trends over time for forecasting.
Virtual reality is the next step: don't look at others, experience others. Understand situations from a personal point of view. It's to be the ultimate form of empathy.
In conclusion:
● People want to watch (empathise)
● People want to share (confirmation)
● People want to be recognised (achievements)
● Enabling people to use cameras makes them record ANYTHING.
● Seeing what others do leads to imitation & flattery.
● Allowing content to express themselves, allows them to assert themselves through these expressions.
This is why life logging and live streaming are popular.
Post Covid-19: A BBH briefing to marketing leadersHarry Guild
Our first briefing on COVID was about how to keep trading as we headed into the crisis. In this briefing, we look at how to plan for the other side. In short, how to emerge well.
We cannot see into the future. Instead, we would always argue for a data-led position gilded with imaginative possibilities. While we outline how new spending attitudes and altered routes to market will affect the near-term, more broadly than that, this is a moment in time to make brands better for people. We should grasp that.
We cannot see into the future, but we can help invent it.
This document discusses the rise of "post-demographic imperatives" and the need for brands to move beyond traditional demographic segmentation. It outlines three imperatives for brands: 1) utilize new technologies to tailor products and marketing to individuals, 2) address the high expectations of urban consumers, and 3) empower groups facing obstacles to identity expression. The document argues that as identity becomes more fluid, consumption will no longer be defined by age, gender or other traditional demographics, requiring brands to see customers as complex individuals rather than segments.
This document discusses the rise of "post-demographic imperatives" and the need for brands to move beyond traditional demographic segmentation. It outlines three imperatives for brands: 1) utilize new technologies to tailor products and marketing to individuals, 2) address the high expectations of urban consumers, and 3) empower groups facing obstacles to pursuing their identities. The document argues that as identity becomes more fluid, consumption patterns can no longer be defined by traditional demographic groups, requiring brands to see individuals in their complexity rather than simplified segments.
What is trendwatching and why is it relevant for my business?Wonderland
Wonderland: Helping organisations with design-led business transformation in a digital context. By inspiring the vision of an organisation, equip leaders with the necessary knowledge, skills to lead change and collaborate in the innovation process in an increasingly digital environment.
This document introduces iCity, an online magazine that aims to capture the state and impact of technological innovation on various aspects of society. The magazine will feature in-depth articles written by experts on topics like social and technological disruption. It will discuss issues at the intersection of technology and society. The magazine is intended to help readers understand and navigate technological changes. It plans to be funded through advertising, sponsorships, paid content and subscriptions. The document invites potential contributors to contact the editor if interested in writing for the magazine.
Cultural Management Issues In The Tourism IndustryCindy Wooten
The document discusses cultural management issues in the tourism industry and how understanding different cultures can impact business success. It focuses on promoting a British travel agency, Beach Bum Ltd, in China by training employees to be culturally sensitive. Being aware of cultural differences in areas like business practices, communication styles, and values is important for building relationships and making sales. The briefing aims to help employees appreciate diverse cultures to improve profits.
This document provides guidance on how to spot and use consumer trends in business. It recommends:
1. Defining trends by asking who, what, where, when, why questions and setting goals.
2. Looking in free sources like blogs, social media, magazines and public company reports to spot trends in different industries and demographics.
3. Organizing trend findings on platforms like Pinterest with categories like color and print to track trends over time for forecasting.
The OOH industry is governed by human movement, and human movement is the touch-paper of global pandemics. Where it goes, so viruses go too. We find ourselves in a new and likely forever-changed world of human movement, meaning OOH must evolve to remain relevant.
The Impact Of Digital Media On The Cinema IndustryCarla Bennington
Social media has significantly impacted the news industry by allowing news to spread much more quickly as major events unfold, shortening the time it takes for stories to enter the market. However, this speed of information sharing has also introduced inaccuracies as opinions on social media can spread before facts are verified. Citizen journalism has also changed the role of audiences, who now act as constant content producers in addition to consumers of news.
The document summarizes several theories relating to changes in media industries due to technological developments:
- Chris Anderson's Long Tail Theory explains how reductions in production and distribution costs, especially online, have decreased the importance of mainstream "hits" and increased the viability of niche products.
- Charles Leadbeater's We-Think Theory describes how digital technologies enable new forms of collaborative creativity and innovation through participation.
- Tapscott and Williams' Wikinomics Theory is based on openness, peering, sharing, and acting globally enabled by new technologies.
- Dan Gilmor's We Media Theory explains how big media corporations can no longer control the news due to real-time publishing available to all internet users.
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
https://runfrictionless.com/b2b-white-paper-service/
This document discusses how mobile technologies and beacons are enhancing out-of-home (OOH) media for advertisers. Beacons installed at OOH locations like airports, venues, and restaurants can provide targeted mobile messages, offers and content to nearby consumers. When combined with OOH advertising, this allows advertisers to more precisely target and engage consumers on the go, and measure the results of campaigns. The integration of beacons with mobile and OOH is transforming the OOH industry by extending its reach and creating new opportunities for personalized and data-driven advertising.
This document discusses media innovation and the transformation of media business models over time. It describes 7 stages of development in the music industry from 1912 to present. It then discusses how data and technology are driving new approaches in media, using programmatic buying and real-time bidding as an example. Finally, it briefly touches on the potential of 3D printing and how traditional industries are adopting media business models.
A review of trends and outlook for the Wearable Tech Market. The report is based on secondary research material from various sources and reports from research firms (IHS, Juniper, BI Intelligence etc). The report gives an introduction to the wearable tech market and focuses on the infotainment sector.
Disruptive Innovation and environmental safeguarding process ppt.pptxrmusunur
This document discusses the concept of disruptive innovation through several perspectives and examples. It begins by defining disruptive innovation as a process where a smaller company challenges an established business by entering at the bottom of the market and moving up-market over time. It then provides 4 key concepts for understanding disruptive innovation theory, including that not all innovation is disruptive, and that disruption can be low-end or target new markets. The document also discusses different types of disruptive strategies like open disruption through collaboration and structural disruption through cross-functional teams. Overall, the document aims to explain what disruptive innovation is and provide frameworks for understanding it.
Johannes Gutenberg invented movable type printing in 1450, launching modern advertising through handbills. The lithographic process was perfected in 1796, giving rise to illustrated posters. In 1925, the poster and outdoor advertising associations merged to form the Outdoor Advertising Association of America. Outdoor advertising (OOH) tries to reach consumers outside the home, wherever they are most available to notice ads, such as while commuting or during coffee breaks. It is ubiquitous on buses, taxis, stations, airports, malls, roads, and more.
The document provides an overview of understanding the urban consumer market. It discusses why the urban consumer is important, defining what is considered "urban", and how urban consumers influence mainstream trends. Case studies and qualitative research insights are presented, including challenges in understanding personal care consumers and implications for differentiating brands. Urban marketing success principles and expertise in qualitative research within the urban segment are also reviewed.
WGSNFutures.com: Vision 2030 White Paperpaulcoxhill
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The document discusses how technology can help create a more sustainable fashion industry by 2030. It notes that constant new collections and price drops are unsustainable. Technology can help by enabling more efficient design and production, as well as improving communication about social and environmental issues. Examples are given of companies using technology to increase supply chain transparency and accountability. 3D printing is also discussed as a technology with potential to significantly reduce waste in fashion production.
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 CharactersTaly Weiss
"2010 Consumer Trends Influencers" is the second report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
The Future 100 Trends and change to watch in 2016Filipp Paster
This document discusses emerging trends to watch in 2016 across various industries including culture, technology, food/drink, travel/hospitality, and brands/marketing. Some key trends highlighted are the growing emphasis on empathy in thought leadership, the increasing influence of China in Hollywood entertainment through investments and audiences, and the rise of surreal, hyper-plasticized imagery in fashion/beauty as an alternative to ultra-realism. Technology continues to permeate all industries, while consumers are demanding that brands demonstrate strong value systems and environmental stewardship.
JWT The future-100--trends-and-change-to-watch-in-2016Brian Crotty
This document discusses emerging trends to watch in 2016 across various industries including culture, technology, food/drink, travel/hospitality, and brands/marketing. Some key trends highlighted are the growing emphasis on empathy in thought leadership, the increasing influence of China in Hollywood entertainment through investments and audiences, and the rise of surreal, hyper-plasticized imagery in fashion/beauty as an alternative to ultra-realism. Technology continues to permeate all industries, while consumers are demanding that brands demonstrate strong value systems and environmental stewardship.
This document provides an overview of emerging trends to watch in 2016 across various sectors such as culture, technology, food/drink, travel, and brands/marketing. Some key trends highlighted include the growing emphasis on empathy in business, the increasing influence of China on Hollywood entertainment, a movement towards celebrating diversity and taboo-breaking discussions around women's health issues, and generation Z demanding influencers who combine their public profiles with social/political messages. The summary examines emerging themes across consumer behavior, media, and society.
This document discusses emerging trends to watch in 2016 across various industries including culture, technology, food/drink, travel/hospitality, and brands/marketing. Some key trends highlighted are the growing emphasis on empathy in thought leadership, the increasing influence of China in Hollywood entertainment through funding and audiences, and the rise of surreal, hyper-plasticized imagery in fashion/beauty as an alternative to overly realistic styles. Technology continues to permeate all areas and data usage is an area to watch as consumer concerns over privacy and targeted advertising rise.
Today, the Innovation Group, the trends forecasting consultancy of J. Walter Thompson Intelligence, released its The Future 100: Trends and Change to Watch in 2016 report.
The human psyche will undoubtedly be affected by the first global pandemic the world has seen in over 100 years. Nobody can yet predict the extent of its damage but we do know that much has changed. This document is not scientific in nature, rather is based on human insights gathered over the most drastic one-month period of our generation.
The intent of this report is to inspire thought and creativity amongst marketers and business leaders. Our goal is to help identify new opportunities for businesses as human behaviour evolves.
Amid the constant barrage of distractions and dwindling motivation, self-discipline emerges as the unwavering beacon that guides individuals toward triumph. This vital quality serves as the key to unlocking one’s true potential, whether the aspiration is to attain personal goals, ascend the career ladder, or refine everyday habits.
Understanding Self-Discipline
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5. In general, for consumers, a trend means new ideas
and things coming to the market. If a consumer
notices something like this, it's not a trend but already
a mass-market product.
Real trends are the fundamentals on which a
company can build its future strategy. They are an
awareness of movements in society, economy,
geopolitics, and not least, in technology.
“
http://www.designcurial.com/news/what-exactly-is-a-design-trend-4501932
9. A cool hunter (also known as a cool spotter, or trend
watcher) is someone who monitors and predicts
trends in popular culture including fashion,
technology, film and youth culture. They present their
findings as reports to the companies they work for or
to clients who want to know what’s cool.
“
https://www.plotr.co.uk/careers/cool-hunter/job-description/