What is Social media???

1. www.simplify360.com
Stage 1
The
Preliminary
Round
Team Name: Arians
Name of first member: Harshita Hemnani
College Name: TAPMI
Name of second member: Arshdeep Singh
College Name: TAPMI

2. What is Social Media???
“The essence of social media is knowing your audiences and engaging them in
something they love.”
Social Media:
Social Instrument
of Communication
Media:
Instrument of
Communication

3. The Social Media Map
•Social Bookmarking
•Social News
•Social Networking
•Social Photo and Video
Sharing
•Wikis
•Microblogs
•Forums
•Podcasts
•Content Specific
Communities

4. The Social Media Usage
Participation Accessibility 2-way Dialog
Common
Interests
Connectivity
Features of Social Media

5. Social Media in Organizations
Social Media Team Structure in Organizations
Report by: Harvard Business Review
Zappos:
Organizations Using Social Media the Right Way
Ford: Nike:

6. Social Media takes Time
Concept by: Beth Kanter

7. Social Media Success Criteria
Building the
relationship
Nurturing the
relationship
Honoring the
relationship

8. Social Media Marketing
• Social media marketing refers to the process of
gaining traffic or attention through social media
sites.
• Social media itself is a catch-all term for sites
that may provide radically different social
actions.
• For instance, Twitter is a social site designed to
let people share short messages or “updates”
with others.
• Facebook, in contrast is a full-blown social
networking site that allows for sharing updates,
photos, joining events and a variety of other
activities.

9. Social Media SWOT Analysis

10. Future of Social Media
Social media makes big data even bigger
Mobile and entertainment will morph
Marketing programs will reintegrate
Content marketing will grow
The power of a company’s network will deliver