This document analyzes the marketing strategies and promotional activities of stock trading companies in India, with a focus on Sharekhan Ltd. It includes a study of Sharekhan's operations, products, services, customers, and marketing activities. It also compares Sharekhan's strategies to competitors like Indiabulls and Religare. Primary data was collected through customer questionnaires and visits. The analysis found Sharekhan uses various advertising methods like print, television, internet and references. Customer awareness was highest from the internet and references. The most profitable advertising sources for Sharekhan were its website and client references.