DRIVING INCREASES IN MARKETING ROI THROUGH IMPROVED ORGANIZATIONAL SCALABILITY
A fortune 100 financial services marketing team was faced with shrinking budgets and more accountability for their activities. A need for scalability, and needed processes and technology would allow them to increase output and results without increasing staff.
Pinpoint developed an innovative method for dynamically customizing a workflow template that allowed project managers the ability to adapt their project workflows as they entered more attributes into the system. This included resource accountability, management visibility, work prioritization, organizational scalability, and process standardization. The process standardization and task standardization allowed our client to meet business objectives.
Plan, assess, optimize, and analyze the performance of your worforce with Nak...Nakisa
Businesses need to understand how their employees contribute to company goals & objectives. A good performance management solution demonstrates how employees are currently performing, identifies top performers, provides employees with transparency on their personal performance in the workplace and sheds light into their future career development.
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Creating a Strategy Roadmap for Your Business Indresh Saluja
Extremely critical step by step guide to make a robust strategy roadmap for young entrepreneurs. Align your team with your aspirations, and create a prioritised action plan to ensure successful transformation
Research in Distance Learning: from present findings to future agendas. Evaluation and Assessment strand presentation.
Dr Stylianos Hatzipanagos, King's Institute of
Learning and Teaching, King's College London
Plan, assess, optimize, and analyze the performance of your worforce with Nak...Nakisa
Businesses need to understand how their employees contribute to company goals & objectives. A good performance management solution demonstrates how employees are currently performing, identifies top performers, provides employees with transparency on their personal performance in the workplace and sheds light into their future career development.
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Creating a Strategy Roadmap for Your Business Indresh Saluja
Extremely critical step by step guide to make a robust strategy roadmap for young entrepreneurs. Align your team with your aspirations, and create a prioritised action plan to ensure successful transformation
Research in Distance Learning: from present findings to future agendas. Evaluation and Assessment strand presentation.
Dr Stylianos Hatzipanagos, King's Institute of
Learning and Teaching, King's College London
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Customer-centricity is the new imperative, but most organizations are not prepared to transform the way they work to deliver a relevant, personalized customer experience at scale. Designed for those who have been exposed to Journey Mapping, this interactive workshop will share Accenture’s Customer Journey Management framework for guiding the omni-channel customer experience with agility and at scale. During the session you will assess your organization’s design, governance and operating model dimensions to identify capability gaps in delivering on your vision of customer-centricity.
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Paula Crerar, Sr. Director, Content and Product Marketing at Brainshark walks through how to get started in the world of content marketing. http://www.brainshark.com/
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Macro acted as a natural extension for a company providing financial services to healthcare professionals.
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In six months, Zenefits was able to increase monthly social leads from 800 to 14,000 whilst efficiently lowering acquisition costs 93% and increasing MQL (marketing qualified lead) to SQO (sales qualified opportunity) conversion rates. Now, the company has a predictable and scalable growth channel that delivers every month.
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
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Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Business Valuation Principles for EntrepreneursBen Wann
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Using Marketing Operations Optimization & Automation for Better Staff and Resources Allocation
1. CASE STUDY
CASESTUDY
DRIVING INCREASES IN MARKETING ROI
THROUGH IMPROVED ORGANIZATIONAL SCALABILITY
Implementing Aprimo across a large corporate marketing organization
to more efficiently plan, prioritize, manage and evaluate marketing programs.
OUR CLIENT…
The corporate marketing organization within a Fortune 100 financial services
company that includes Business to Business, Business to Consumer and Business
to Business to Consumer lines of business.
THEIR CHALLENGE…
Shrinking budgets across the enterprise meant our client’s marketing team was
feeling the squeeze. This large, diverse group was faced with the need for more
accountability for their many marketing activities. Tight budgets and increased
competition were pushing team members to do more with less. The group
realized the need for scalability, and needed processes and technology that
would allow them to increase output and results without increasing staff.
A key to achieving scalability was the ability for marketing management to priori-
tize and assign staff and resources to the most effective marketing activities.
Visibility was needed across the entire group – every position and resource had to
be justified and linked to specific programs, client segments and corporate
strategic objectives. Processes and information flow needed to be streamlined.
They needed a system for capturing resource expenditure data, dynamically
assigning staff to projects to achieve alignment with priorities and providing fast,
easy access to summary and detailed reporting.
OUR COURSE OF ACTION…
Pinpoint first looked at the diverse set of over 100 distinct processes that were
being executed by the various teams. We interviewed approximately 60 manag-
ers and staff across the organization to identify existing processes, current infor-
mation flow and common pain points. Each small team had their own unique
processes and practices, and by identifying common tasks and sub-processes and
common outputs we were able to standardize information flow between teams.
Our consultants developed an operating model for marketing that embodied all
the diverse activities but provided the standardization needed for operational
scalability. This operating model was then implemented in the Aprimo system as
a set of 20 workflow templates containing standardized tasks and roles.
We developed an innovative method for dynamically customizing a workflow
template that allowed project managers the ability to adapt their project work-
flows as they entered more attributes into the system. The process standardiza-
tion and task standardization allowed our client to meet business objectives,
even in an environment with many diverse marketing processes. We also stan-
dardized reporting and roll-up of task data across activity types. The design
created several standard information templates, allowing the team to gain
consistency across their common requests for creative briefs, campaigns and
marketing materials.