The document provides a case study on Coca-Cola's operations and challenges in the Indian market. It discusses Coke first entering India in the 1950s and facing issues in the 1970s when foreign exchange regulations required foreign companies to increase local ownership. Coke withdrew from India in 1977 rather than disclose its secret formula. After economic reforms in the 1990s allowed greater foreign investment, Coke returned to India in 1993 without revealing its formula. The case study outlines the economic, political, social, and environmental challenges Coke faced when re-entering India, as well as opportunities presented by India's growing market. It provides recommendations for Coke to address cultural differences, quality concerns, and environmental impact.
Beauty, Wellness & Personal Care Industry India Sohini Maitra
A white paper, that was written for MRSS India for their upcoming Cosme India 2018 Awards Nite, where they are the outreach partner the ASSOCHAM Event.
IS INDIA MAKING, BAKING, PACKING, TRANSPORTING AND SERVING IT RIGHT?Vimbri Media Pvt. Ltd.
Despite being one of the largest producers of agricultural products in the world, India's food processing industry remains for all practical purposes, an infant! Logistics and storage issues have led to enormous wastages over the years in an industry worth $67 billion, and which provides direct employment to some 13 million people. But there's hope. The Centre's recent nod to allow 100% FDI in made in India processed food retail and efforts to encourage investments in infrastructure through lower import duties could lead to better days ahead for the industry. Or are we just being unjustifiably optimistic? The https://www.thedollarbusiness.com/magazine/issue/may-2016-issue/57/html analyses.
I have done my project of Godrej expert of FMCG industry. its gives lots of knowledge during the making my project and understand the industry or profile.
Radiohms Agencies Ltd (RAL) is India's largest fast moving consumer goods company, with leadership in Portable Energy,Personal Grooming and Baby Care products .In Portable energy segment RAL leading in Battery,Torches,Dry Cell,Alkaline Cell,Pencil Cell,Big Cell,Medium Size Cell,Heavy Duty Cell,Battery Charger,Emergency light & Rechargeable light. RAL is also the market leader in Personal Grooming & Baby Care products segment - catering to diverse product range like Feeding Products,Sippers,Soother,Teether,Nipple,Bibs,Diapers,Toys,Spouts,Feeding Sets,BPA Free Products,Shaving Product,Shaving Razor,Shaving Brush,Shaving Cream,Shaving Foam,After Shave Lotion,Safety Razor,Disposable Razor & lot more.
With its extensive reach starting from small grocery shops to chain departmental stores,RAL caters to more than 10,00,000 Retail and Wholesale outlets across the country.
Beauty, Wellness & Personal Care Industry India Sohini Maitra
A white paper, that was written for MRSS India for their upcoming Cosme India 2018 Awards Nite, where they are the outreach partner the ASSOCHAM Event.
IS INDIA MAKING, BAKING, PACKING, TRANSPORTING AND SERVING IT RIGHT?Vimbri Media Pvt. Ltd.
Despite being one of the largest producers of agricultural products in the world, India's food processing industry remains for all practical purposes, an infant! Logistics and storage issues have led to enormous wastages over the years in an industry worth $67 billion, and which provides direct employment to some 13 million people. But there's hope. The Centre's recent nod to allow 100% FDI in made in India processed food retail and efforts to encourage investments in infrastructure through lower import duties could lead to better days ahead for the industry. Or are we just being unjustifiably optimistic? The https://www.thedollarbusiness.com/magazine/issue/may-2016-issue/57/html analyses.
I have done my project of Godrej expert of FMCG industry. its gives lots of knowledge during the making my project and understand the industry or profile.
Radiohms Agencies Ltd (RAL) is India's largest fast moving consumer goods company, with leadership in Portable Energy,Personal Grooming and Baby Care products .In Portable energy segment RAL leading in Battery,Torches,Dry Cell,Alkaline Cell,Pencil Cell,Big Cell,Medium Size Cell,Heavy Duty Cell,Battery Charger,Emergency light & Rechargeable light. RAL is also the market leader in Personal Grooming & Baby Care products segment - catering to diverse product range like Feeding Products,Sippers,Soother,Teether,Nipple,Bibs,Diapers,Toys,Spouts,Feeding Sets,BPA Free Products,Shaving Product,Shaving Razor,Shaving Brush,Shaving Cream,Shaving Foam,After Shave Lotion,Safety Razor,Disposable Razor & lot more.
With its extensive reach starting from small grocery shops to chain departmental stores,RAL caters to more than 10,00,000 Retail and Wholesale outlets across the country.
How to do business in the Indian Market for Kiko Milano.Giacomo Caleffi
Let's pretend to start a new business activity in the Indian market for Kiko Milano cosmetics company. This is what I created after to have received a university assignment.
I made this PowerPoint presentation for my International Marketing class in 2006. It was the for a case study in which we critiqued how Coca-Cola and Pepsi tried to enter the Indian soda industry, and we examined what went right and what went wrong.
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
THE BEVERAGE BATTLEFIELDIn 2007, the President and CEO of Coca-Col.pdfinfomalad
THE BEVERAGE BATTLEFIELD
In 2007, the President and CEO of Coca-Cola asserted that Coke has had a rather rough run in
India; but now it seems to be getting its positioning right. Similarly, PepsiCo’s Asia chief
asserted that India is the beverage battlefield for this decade and beyond.
Even though the government had opened its doors wide to for- eign companies, the experience of
the world’s two giant soft drinks companies in India during the 1990s and the beginning of the
new millennium was not a happy one. Both companies experienced a range of unexpected
problems and difficult situations that led them to recognize that competing in India requires
special knowledge, skills, and local expertise. In many ways, Coke and Pepsi manag- ers had to
learn the hard way that “what works here” does not always “work there.” “The environment in
India is challenging, but we’re learning how to crack it,” says an industry leader.
THE INDIAN SOFT DRINKS INDUSTRY
In India, over 45 percent of the soft drinks industry in 1993 con- sisted of small manufacturers.
Their combined business was worth $3.2 million dollars. Leading producers included Parle Agro
(hereafter “Parle”), Pure Drinks, Modern Foods, and McDowells. They offered carbonated
orange and lemon-lime beverage drinks. Coca-Cola Corporation (hereafter “Coca-Cola”) was
only a distant memory to most Indians at that time. The company had been pres- ent in the Indian
market from 1958 until its withdrawal in 1977 fol- lowing a dispute with the government over its
trade secrets. After decades in the market, Coca-Cola chose to leave India rather than cut its
equity stake to 40 percent and hand over its secret formula for the syrup.
Following Coca-Cola’s departure, Parle became the market leader and established thriving
export franchise businesses in Dubai, Kuwait, Saudi Arabia, and Oman in the Gulf, along with
Sri Lanka. It set up production in Nepal and Bangladesh and served distant markets in Tanzania,
Britain, the Netherlands, and the United States. Parle invested heavily in image advertis- ing at
home, establishing the dominance of its flagship brand, Thums Up.
Thums Up is a brand associated with a “job well done” and personal success. These are
persuasive messages for its target mar- ket of young people aged 15 to 24 years. Parle has been
careful in the past not to call Thums Up a cola drink so it has avoided direct comparison with
Coke and Pepsi, the world’s brand leaders.
The soft drinks market in India is composed of six product seg- ments: cola, “cloudy lemon,”
orange, “soda” (carbonated water), mango, and “clear lemon,” in order of importance. Cloudy
lemon and clear lemon together make up the lemon-lime segment. Prior to the arrival of foreign
producers in India, the fight for local dominance was between Parle’s Thums Up and Pure
Drinks’ Campa Cola.
In 1988, the industry had experienced a dramatic shakeout fol- lowing a government warning
that BVO, an essential ingredient in locally produced soft drink.
Business ethics: Resolving Ethical Dilemmas (Coke and Pepsi)Shreya Kalra
The presentation is based on a case study. It involves the background check of coke and pepsi and discusses the pestiside residue problems in soft drinks.
Compare a local brand with an international brand in similar productMd.Belal Uddin
We are comparing two brand Nestle & Brac, Brands product are Nestlé‟s Powder Milk & Aarong powder milk, Nestle is an international brand its product is Nido powder milk, Brac is Bangladesh local brand its product is Aarong powder milk. We are comparing two companies Mission, vision, strategy, marketing policy, Social Statement with international brand to local brand.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
3. Welcome to your presentation
Case study on Coke’s Back and Still Has Secret
Prepare For:
Dr.Ahsanul Islam
Associate Professor
& Director
MMBA Program
SMUCT
Prepare By:
Group Leader of INFINITY
Md.Belal Uddin
3rd Semester
8thBatch
MBA in PFM
Shanto-Mariam University of creative Technology
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4. Introduction
Coca-Cola is the leading and world renowned carbonated soft
drink selling brand which introduced on 1886 by pharmacist
Dr. John S Pemberton in Atlanta, Georgia & the company
founded on 1892. Now which is the world's leading
manufacturer, marketer and distributor of non-alcoholic
beverage concentrates and syrups, and produces more than
500 brands with operations in more than 200 countries and
also honored as best global brand based on a study of
InterBrand,2012 and #4 World’s Most Valuable Brands on
Forbes (as of May,2014) which Market values near about
$168.7 Billion. And their famous 7X formula isn’t unveiled till
today. Coke is the registered trademark of The Coca-Cola
Company in the United States since March 27, 1944. Now a
days, Coke become a most popular drink all over the world.
But their journey isn’t so easeful all the time. Especially they
have passed the toughest situation on Indian Market.
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5. SCENARIO OF INDIAN MARKET:
India is a large market for Coca-Cola, Almost 100
years; the 7X formula for making coca cola has been
closely guarded secret. The Government of India
ordered to coca cola disclose it or cease operation in
that country & they would have to transfer 60
percent of this equity share to India hand over it’s
know how by April 1978, or shut down their business
in India’s market. Coca-Cola had finished their
business and after sixteen years later Coca-Cola had
returned the market without having to divulge its
formula.
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6. DESCRIPTION
The life story of Coca – Cola in Indian Market has some
particular Stages. It described as bellows…….
Firstly Arrived in Indian Market
Coca-Cola sets up its first bottling plant in New Delhi
for 45 days in 1952, The brand has a booth at the
International Fair in Bombay. After that, The Company
officially entered Indian Market at 1956, when
Jawaharlal Nehru led Congress on power. Since India
had not any foreign exchange act; Coca-Cola made huge
money operating under 100% foreign equity.
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7. Problem Arises to Withdraw
Indian Foreign Exchange Regulation Act (FERA) which the Janta Party –
committed to a policy of Indian self-reliance – introduced to govern the operations
of foreign companies in India. It was implemented in the year 1974 during Indra
Gandhi time. The foreign exchange act stated that foreign companies selling
consumer goods must invest 40% of its equity stake in India in its Indian associates.
Coca-Cola agreed with investing 40% foreign equity but stated that they would still
hold full power in technical and administrative units with no local participation
allowed. Because of their confidential 7X formula don’t be disclosed. This demand
was against the foreign exchange act. The government instructed Coca-Cola to
either write up a new plan or to leave the country. In 1976 Indira Gandhi called for
elections and all of the other political parties formed one party in her opposition.
They called themselves the Janta Party (Public Party). The Janata Party came into
the power in 1977 and stressed that Coca-Cola should either accept the foreign
exchange act or leave the country. Coke India left that year. After the departure of
Coke company from India, Union Minister for Industries George Fernandez said,
“Coke had 100% equity in India. Their investment was not much. They came into
the country with Rs. 6,00,000, which at the present rate of exchange is less than
$20,000. On this Rs.6,00,000 investment, they had taken out of the country, by a
modest estimate, 250 million rupees (about $ 8 million) as profit in the twenty years
they had been in the country”. Not only Coca-Cola but also IBM and many other
companies left from Indian market for the non-cooperating behavior of former
Government.
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8. Return to Indian Market
In Oct. 24, 1993, after sixteen years later, India’s attitudes toward foreign
investment changed and Coca-Cola returned the market without having to
divulge its formula. The ban was lifted in pursuance of India's liberalization
policy and Coca-Cola made a comeback. . In 1993 Coca-Cola re-entered after
government approval. That time P.V. Narashima Rao led Congress ruled
Indian Government who is referred as the, "Father of Indian Economic
Reforms" and also directly responsible for dismantling the License Raj. Due to
the new liberalization policies Coca-Cola was able to come back India. The
foreign exchange act which had once prevented companies from keeping too
much equity had now been completely modified.
The modification made it so that companies which exceeded foreign equity by
40% of the total were to be treated on par with Indian companies. Automatic
approval was to be granted for equity investment of up to 51% and for foreign
technology agreements in high priority industries. Non-Indian residents and
companies owned by them abroad were allowed to invest up to one hundred
percent equity in high priority industries, allowing greater freedom for
repatriation of capital.
But India is still a tough market. Most recently new domestic price
competition, a pesticide scare and cool weather have hurt Coke’s sales in
India, despite a general global rebound in revenues and profit.
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9. Challenges
In that time coca cola was returning faced some challenges.
They are mostly troubled by Economical, Political &
Environmental Issues. These are discussed as follows…….
Economical Challenge
Risk of insolvency of buyer
Lack of marketing expertise in the Indian conditions
Money Inflation
Availability of powerful competitors
Increasing Maintenance cost
Surrendering economic sovereignty
Risk of protracted default
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10. Political Challenge
Unstable political condition
Changing governments in short time
Corruption occurred by political people
Several viewpoints of different political parties
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11. Social Challenges
Risk of non-acceptance
Lack of knowledge about Indian culture in detail
Religious anxieties about its making formula
Indian tendency to avoid foreign products
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12. Environmental Challenge
Facing issues with water exploitation and resource
exploitation all over the world
Bottles are not exploited and soil polluted
Health consciousness of Indian consumers
Farmers are suffering from water scarcity & subsidence of
water level
Out flow of Carbon dioxide
Hazardous by products and health issues
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13. Opportunities
Opportunities:
Reputed brand
Global brand recognition
Modern bottling system
Technological advancement
Efficient management system
Good marketing knowledge
Huge market
Advancement in technology
Growing Indian market
Good brand name
International trade barriers has been reduced
Youngsters’ tendency to adapt to the western
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14. Recommendation
create proper relation between public, media, employees, trade channels,
state and national government and suppliers etc.
Arrange seminar, conference, promotional activities and advertisement
through media.
Understanding consumer behavior to listen their comments, make
necessary adjustments on service and products and creating a strong
customer base.
Having an align management style between domestic and overseas
employees in the long run.
Give more attention to quality on price. Because Indians are those who
give more importance for quality and trust. Even if the prices are higher,
Indians may consider this product due to its quality.
Gather knowledge about Indian culture and religious activities. It helps to
maintain proper manufacturing and marketing plan.
Make social awareness about that Coca-Cola isn’t responsible for any type
of hazardous activities on environment and free of pesticides.
Preparing forecasts and predictions for proper planning on operational
activities which helps on companies long run.
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15. Conclusion
The objective of this study is for learning to India
international trade policy & coke’s trade policy, Coke’s
social responsibility, Environmental responsibility,
Economic responsibility & policy, to learn international
trade, trade challenges, Risk & opportunities. The Coca-
Cola Company has surely become part of people’s lives.
To produce the world's best known product, The Coca-
Cola Company has to employ the highest quality
processes and establish standards which guarantee the
production of a standardized product which meets
consumers' high expectations each and every time they
drink a bottle or can of Coca-Cola, And to create
established market in India & all world they working
hard work.
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