Himalaya, The FMCG Giant integrates Mobien's mobility solution to increase market coverage and provider real time distribution visibility.

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iNotify
SecondarySalesInformation
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Case Study
Secondary Sales Information for
Himalaya Consumer Care

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iNotify
Distribution plays a critical role in Consumer industry. One of the biggest challenge is to get real
time information on secondary sales to reduce TTM and avoid stock outs and over supply.
Every year, 300 million Himalaya products enter the homes of consumers around the
world. With a range of over 300 healthcare and personal care products including
brands like Liv.52, Cystone, and Bonnisan, we touch the lives of millions of customers
worldwide, giving them products that help them lead healthier, enriched lives.
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With a history spanning eight decades in the area of herbal research, Himalaya shares
a close relationship with nature. Himalaya are in the business of not only promoting
good health but also safeguarding the health of our planet. Ever since their inception,
they have taken great care to protect biodiversity, collect herbs in a sustainable way
and promote good agricultural practices. They operate in over 90 countries, our
products are prescribed by 400,000 doctors worldwide, and millions of customers
trust us for their health and personal care needs.
Project Goals
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• Seamless visibility on product movement across
distribution chain
• Accurate information on sales, collections, sales returns
• Improved time to market (TTM)
• Effective measurement matrix for target vs achievement
• Improved market coverage and streamlined sales returns
and scheme settlement with distributors
• Integrated platform linking the entire distribution chain
along with back office sales and marketing teams in real
time.
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• Integration with SAP to provide seamless data flow.
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Traditional process was like fields users visits customers
and record the data (sales order, visit reporting) manually
and then update data on the web portals. Keeping track on
field user’s daily activity was a tedious job. Once the order
booked, it will go for approvals.Then it will move forward
to dispatch/delivery department. Then the further delivery
process comes in a picture. The sales cycle becomes
lengthier and takes much time for final product delivery to
the customer.
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Henceforth Himalaya needed a solution which will enable
the sales people to perform/update/track their daily task in
a real time and to keep trail on Stockiest process. So the
sales cycle would be greatly reduced. Sales force
automation is a system used in CRM marketing and
management that will help to automate sales processes and
management functions.
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The system should be integrated with SAP at the backend
and also should require some approvals and triggers are in
place to facilitate the end managers for controlling the
operations. Being an FMCG company, real time information
and keeping track over the daily activity was extremely
critical in terms of turn around to the customer. Proposed
system needed to be on a platform which would
completely agnostic to the carrier and should be
compatible with the Android OS.
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The stockist and distributors will transact through a
secured web interface into the system and thus will be able
to ensure that information of secondary execution, sales
returns, scheme management and claims settlement needed
to be in real time.

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Processes Deployed
- Route Management
- Sales Order Management -
Primary and Secondary
- Scheme Management
- Inventory Management
- Visit Reporting
- Dashboards / Analytics
- Delivery and Dispatches
- Claims Management
- Payment Collection
- Merchandising
- Expenses
- Targets Vs Achievement
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Compatibility
- Android Tablet
- Web Interfaces for backend users
like Managers, Distributors,
Senior Management and System
Administrators
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Integration
- SAP ECC
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Infrastructure
- iNotify Mobile Application Server
- MS SQL
- Microsoft Windows Server with
IIS
Track user’s transactions, route adopted and their transaction
points in real time and integrate into backend ERP / CRM.
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Mobien Technologies Private Limited
502, Manikchand Galleria, Near Deep Bunglow
Chowk, Model Colony, Pune 411016. India
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email - info@mobientech.com
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http://www.mobientech.com