Jeff Bourk and Steve Peet had the idea to open a private airport in Branson, Missouri to increase tourism. They secured $155 million to build the airport over 2 years. Several airlines began flying to Branson Airport, which increased tourism. However, the city of Branson later voided the $8.24 passenger fee agreement that was paying for the airport. Airport officials claimed they had legal documents showing the agreement was valid. This case study examines the managerial challenges Jeff Bourk faced in getting the airport operational and now overseeing its daily functions.

1. DEDICATED TO
PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH
CASE STUDY – “FLIGHT PLANS”
Submitted To Submitted By
Prof. Mansi Jain Anjali Rai
Anshika Shrivastava
Anurag Dubey
Atul Anand

2. BACKGROUND
Branson
Appeal
Clay Cooper
theatre
Hollywood Wax
Museum
Branson Wild
World
America’s Fun
Park
Silver Dollar
City
Branson
Ferris Wheel
7.2 million visitor annually
65,000 visitor daily- $1.5 billion

3. CASE ANALYSIS
“Branson
Airport”
Steve Peet
&
Jeff Bourk
Leaders
Has an
idea of
Private
Airport+
$155
million –
2 years.
AirTran,
Sun Country,
Frontier ,
Branson
Airlines
Increased
Tourism of
Branson
$8.24 fee/
Passenger
paid by
Branson.
▪Branson City
Voiding the
contract of
$8.24 fees.
▪Airport official
claiming they
have legal
documents.

4. What challenges would Jeff Bourk face in
managing the Branson airport?
❑ Jeff wears management hats, his focus is on planning.
❑ Setting strategy and mission of the airport.

5. Again using four function as your guide, do you think the managerial
challenges Jeff Bourk faced when getting the airport up and running
are different from what he faces now in actually overseeing the
airport’s operation?
▪ Organising
▪ Leading
▪Controlling

6. What management roles would Jeff Bourk be playing as he
(a) negotiates new contracts with potential airlines,
(b) Works with the airport employees in providing a high
level of customer services to arriving and departing
passengers
(c) resolves the contractual issues with
the city of Branson? Be specific and explain your choices.
a) Decisional Role
b) Interpersonal Role
c) Decisional Role

7. What skills would be most important to a manager like
Jeff Bourk? Explain your choices.
⮚ Conceptual Skill
⮚ Technical Skill
⮚ Human Relation Skill

8. Public to Private.
Consumer Demand.
Intensive Capital.
Limited Track Record.
New Industry.
New Job Opening
Public access to space.
Increasing Fuel prices.
Government Policies.
SWOT Analysis
Strength
Weakness
opportunity Threat

9. How Case is related with Our Syllabus
❖ Function Of Management
❖ Role of Manager
❖ Challenges for Management

10. CONCLUSION
• Different party brought together in a large scale
transaction.
• Optimum utilisation of opportunity.
• Ways to overcome certain unpleasant situation.