Social Media and RevenueGeneration for BrandsAdhvith DhudduCEO, AliveNow - Social Media Managementwww.alivenow.in25thApril, 2013 | The Internet Show | Singapore
YES IT CAN!Smartly devised and well executed socialmedia campaigns can generate REVENUEthat you can measure and analyze.Can Social Media campaigns generate Revenue?Successful CaseStudies.How can youimplement?
Don’t chase Likes, go after revenuegenerating campaigns instead!
Enough ofBUZZ,ENGAGEMENT,VIRALITY,BLAH BLAH BLAH….Show me the MONEY!
Case Study 1 - PVR CinemasPVR Cinemas:http://www.youtube.com/watch?v=nzjAvqN5IxE
PVR Cinemas - OTHER Important data30 fans did not redeem the ticket85 fans took 1 person with them= Rs. 250 x 85 = Rs. 21,25022 fans took 2 friends with them= Rs. 250 x 44 = Rs. 11,00070 fans took 3 friends with them= Rs. 250 x 210 = Rs. 52,50010 fans took 4 friends with them= Rs. 250 x 40 = Rs. 10,000Group of 2: 34%(85 fans)Individual: 12%(30 fans)Group of 4: 28%(70 fans)Group of 3: 9%(22 fans)Group of 5: 4%(10 fans)TOTAL REVENUEGENERATED:Rs. 94,750ACHIEVED:- Engagement- Data collection- Positive brand recall- Convert Online to Offline- REVENUE GENERATION!
Case Study 2 - Reliance Trends TRENDSPOTTING• Like page toenter contest• Tell us somethingabout yourshopping habits• Enter details toget a voucher• Redeem voucherin store!
Case Study 2 - Reliance Trends TRENDSPOTTING12,000 New Likes3,500 App users850 completed entries455 vouchers sent218 vouchers redeemedREVENUE GENERATED: Rs. 3,85,000
How do I run a revenue centric campaign?Ok, what should I keep in mind when I run arevenue-centric social media campaign?- Well incentivized, don’t be stingy.- EASY to take part, less time.- Contest/Campaign sharable (Social + Email)- Accurate measurement- Tracking methodologies- Stores/Retail outlets need to be informed.- IMP: FOLLOW UP, CALL, SMS, EMAIL, FB MSG.
Social media is not all revenue, virality, buzzand engagement are important.- Must have regular and relevant content- Crucial to engage with good apps- Must monitor/listen and respond.- Targeted Ad spends also important.- Balanced approch on important social platforms- But in the end, it’s still about $$$Yes, other social media aspects are important
Some of the brands we’ve worked with on social mediaFor a complete client list of our clients, please visit our website:http://www.alivenow.in/alive-nows-clients.htmland many more!
E-mail: firstname.lastname@example.org | Stall No. 4001facebook.com/AliveNowIncfacebook.com/adhvithtwitter.com/AliveNowInctwitter.com/adhvithwww.AliveNow.inabout.me/adhvithThank you and get in touch!