case study about samsung

1. SAMSUNG PHONES
Lee, Yeji
PUBLISH A53

2. About SAMSUNG
• Samsung is South Korean multinational conglomerate
company headquartered in Samsung town, Seoul.
• Found by Lee, Byeong-chul in 1938
• Products: Apparel, Chemicals, Consumer electronics,
electronic components, medical equipment, precision
instruments, semiconductors, ships, telecommunications
equipment
• Services: Advertising, construction, entertainment,
financial services, hospitality, information and
communications technology services, medical services,
retail

3. Background of SAMSUNG phones

6. Samsung phones
nowadays
• Samsung is one of the top mobile brand in Korea
• Samsung advertises a lot in many ways
- TV advertisement
- Online advertisement
- Poster advertisement
- Radio advertisement
- -Magazine advertisement

7. •Objectives:
To let people trust the
product by seeing the
famous people using it
in the Media

8. Advertising strategies
Samsung has many ways to advertise their own product.
They make TV advertisement, poster , online
advertisements
One of the effective advertisement of the Samsung is that
they let the actors and the actresses to use their product in
the show or program

9. • Being sponsor in the popular drama is very effective way
to attract the audience
• This advertisement strategies made many people buy the
product
• People trust what they see in the media.

10. Samsung note 3 smart
phone was showed in
the Drama “ My love
from star” and this
phone was sold
rapidly and a lot.
This phone even
named as the name of
the actress Jun ji-hyun
and the name of her in
the drama which is
Chun song hi. So
people know note 3 as
Chun song hi Phone.

11. • Other than this, there are a lot more product that showed
in the drama or famous program and become a successful
product. People trust the product that is shown in the
Media and they get easily affected with the product used
by famous actor or actresses.
• Samsung mostly be the sponsor of the famous actor and
actresses to advertise their product and this actually made
their product successful and well sold.
• Samsung also make their product being sponsor to the
actor and actress to be limited so that people will be more
eager to buy the product like the one Chun song hi phone,
color fast.

12. •Insight
- The Media controls people’s
superego which eventually leads
people to trust the product
without having second thoughts.

13. Sources
• http://infographicjournal.com/a-brief-history-of-samsung-
mobile-phones/
• www.samsung.com
• http://www.pcmag.com/slideshow/story/309047/samsung
-s-smartphone-history-from-zero-to-galaxy-s4
• www.naver.com/image/samsung