This document outlines an image repositioning project for an educational institution with programs in health. It aims to transfer the positive brand image from health to education by increasing visibility through media vehicles and career/health channels. Key actions include conducting perception surveys, focusing on stakeholders, training teachers as spokespeople, and building relationships with opinion makers to generate over 700 articles and 6 million in spontaneous media coverage, increasing the institution's visibility across education, health and career segments within 12 months.

1. Image Repositioning Project

2.  Reference in education for the Health area
 15 graduate courses, 20 post-graduate courses, 2 MBAs and a Master’s
 Over 2,000 students
 Transfer brand’s good image in Health to Education
 Increase visibility in Career and Health media vehicles

3.  Perception survey with ecosystem of the Institution
 Action plan focused on stakeholders
 Training teachers to transform them into spokespersons
 Relationship program with opinion makers
In 12 months
 Over 700 dedicated articles
 Over 6 million ROI in spontaneous media
 Increased visibility for the Institution in the Career, Health and Education segments