TOTVS is the largest applications software company in emerging markets and the 6th largest worldwide, with a 48.6% market share in Brazil and 34.5% in Latin America. It provides solutions to 26,000 active clients across 10 market segments in 23 countries. The Top of Mind Project aims to position TOTVS as a leader in its operating segment through communication of its offerings across segments, establishing press channels with investors, clients, and the market, as well as researching client perception and implementing an action plan to address gaps.

1. Top of Mind
Project

2.  Largest applications software company in emerging markets, 6th worldwide
 Market Share – Leader in Brazil with 48.6%, and in Latin America with 34.5%
 Solutions in 10 market segments with 26,000 active clients
 Presence in 23 countries
 Position the TOTVS brand as leader in its operating segment
 Work on the communication of offerings for 10 segments
 Establish communication channels via Press with investors, clients and market

3.  Research into perception with clients of the acquired brands X TOTVS
 Action plan to address identified gaps
 Communication matrix of offerings X segments – prioritization
 Training of spokespersons for new scenario
 Program of intensive relationship with opinion formers
 Tailor-made actions for Press
12 months
•1,200 articles
•Over R$6mn in spontaneous media
•Consolidation of spokespersons in the press
•Capturing mindset in the Brazilian media