The document discusses EA's plans for the FIFA Interactive World Cup event. It notes that EA is the largest developer of interactive entertainment software, with 27 titles and 8,000 employees. The event aims to impact soccer fans, not just gamers, guarantee broad press coverage, bring the public to the event, and adjust communications to FIFA's rules. Public relations efforts will target gamers, journalists, and athletes. Previous events saw over 25 million people impacted, over 100 articles published, coverage on 5 TV stations including live broadcasts, and over 300 players enrolled, all within 30 days.

1. Project - Event | FIFA Interactive World Cup

2.  Largest company developing interactive entertainment software in the world
 27 titles produced – FIFA, Need for Speed, The Sims, Battlefield, among others
 8,000 employees
 Impact soccer fans and not just games fans
 Guarantee broad press coverage
 Bring public to the event
 Adjust communication to the rules imposed by FIFA

3.  Public Relations actions with community of gamers, journalists and
sportsmen
In 30 days
 Over 25 million people impacted
 Over 100 articles
 Coverage of five nationwide TV stations, with live broadcasts
 Over 300 players enrolled