Resultados da campanha de marketing digital realizada para Barbados no Caribe durante o período de setembro/11 a junho/12.

1. SocialMedia
Barbados

2. Objectives:
•Consolidate Barbados image in Brazil,
promoting tourism to the destination.
Goal
•Number of followers on social networks
increased by 500%.
•Creating viral phenomena actions
Strategy
Development of Integrated Content Brand
Sharing for Social Networks and Digital
Platforms, performing public engagement
through specialized, promotional and
entertainment contents.

3. Facebook
Increase:
1.167%
Jun/12 now
Set/11 before
712 “likes” 8.312 “likes”

4. Cultural Contest
• #rihannabarbados
• Meu Rum é de Barbados
• Vou para Barbados

5. Cultural Contest - # rihannabarbados
The cultural competition held in September/2011
was focused on users´ posts about Barbados in up
to 500 characters on the theme: Show that you
know everything about Barbados. The posts with
the biggest number of positive feedbacks won
tickets to Rihanna´s show in São Paulo. The result
was that we have become well known by the
social networks target users. The contest was a
success and we got many fans in Barbados. The
Provnet also created the covers of Rihanna's
Show and Meet & Great , which had a great effect
on the social networks.

6. Cultural Contest - My Rum is from
Barbados
Aiming to promote the Mount Gay
Rum and reward some users, we have
a cultural contest prompting the user
to interact by sending a recipe for a
​
drink made with rum. The recipe most
voted won a bottle of the Mount Gay
Rum.

7. Cultural Contest - # VouparaBarbados
This cultural contest stimulated our
users to answer the following
question: "Why do I go to Barbados?"
And after answering they should
forward to five friends, the most
creative answers won a trip to
Barbados for two persons and one
week stay in Barbados. It was
developed the entire visual identity of
the campaign and applications for
Facebook. But the campaign was not
performed because of the choice of
another campaign by other agent
(Travel Listo).

8. Gol 50% OFF
• Barbados 2x1 – 50% OFF
• Facebook Ads
• Banner
• Google Ads

9. Twitter
Increase:
148%
Set/11- 803 followers Jun/12 – 1.190 followers

10. email marketing
•52 arts email marketing
Newsletters
•15 (one for week)
Blog
• 88 posts

11. website
• 200% increase
in number of website visits
• 2ª position at Google
(before the site www.visitebarbados.com did not appear in
google search, now the site is in 2nd position in google
search for free. In Brazil this site are behind only
wikepedia.

14. “We earned more than users, achieved
true fans and defenders of the brand.
Today Barbados as well as becoming a
known destination, also became the
destination of dreams.”