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Maurice Coyne, Louis Silberkleit and John Goldwater formed MLJ Magazines in Kansas and started publishing in November 1939.
John Goldwater, inspired by the popular Andy Hardy movies starring Mickey Rooney, wanted to create a comic about a normal person to whom readers could relate. He thus created "America's newest boy friend", Archie Andrews.
In Pep Comics #22, December 1941, writer Vic Bloom and artist Bob Montana published Archie's first adventure.
Archie soon became MLJ Magazine's headliner, which led to the company changing its name to Archie Comic Publications.
"Archie was based partly on a red-