APGA 2010<br />Use What You’ve Got!<br />Kara L. Newport, Executive Director<br />Daniel Stowe Botanical Garden<br />Atlan...
About Our Garden<br />Founded in 1989<br />Visitor Pavilion and Main Gardens opened in 1999<br />White Garden added in 200...
About Our Garden<br />50-year Master Plan:<br />Development of 400 acres<br />
About Our Garden<br />
Design and Intent<br />
Design and Intent<br />
Design and Intent<br />
Design and Intent<br />
Design and Intent<br />
Design and Intent<br />
Design and Intent<br />
Other Event Spaces<br />
Other Event Spaces<br />
Other Event Spaces<br />
Other Event Spaces<br />
Types of Events<br />Public Events<br />
Types of Events<br />Public Events<br />
Types of Events<br />Cultivation/Donor Events<br />
Types of Events<br />Social Events<br />
Types of Events<br />Weddings<br />
Value of Events<br />Organization Specific<br /><ul><li>Location
Mission
Attendance Patterns
Used in conjunction with exhibits and programs</li></li></ul><li>Value of Events<br />
Value of Events<br />
Value of Events<br />Value Val"ue (v[a^]l"[=u]), n. <br />The property of a thing by which it is rendered useful or desira...
Value of Events<br />
Planning Paradigm<br /><ul><li>View each event as a clean slate
Build on experience from other spaces
Involve a range of staff in planning
Know your organizational limits
Don’t fall prey to institutional gravity</li></li></ul><li>Institutional Gravity<br />Definition  <br />The power or abili...
Institutional Gravity<br />
Case Study<br />
Case Study<br />
Guest Experience<br />The Flip<br /><ul><li>Have a Defined Plan
Event Overview
Detailed Floor Plan
Time Line
Engage Partners
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Getting the Most Out of Outdoor Event Spaces Newport

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  • Ironically, the very issues Rich Daley warns about (1-distortion of mission and 2-undue wear and tear on facilities and plant collections) have and continue to occur at the Daniel Stowe Garden in Charlotte. While time and money is sunk into themes and park-like parties the plant health, annual garden designs and quality, and facilities all continue to tank here. Sad. Especially since the P.R. sunk into luring people to see a world class facility that cherishes 'horticultural excellence'. You manage to do anything to stay afloat nowadays.
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  • White Garden
  • Getting the Most Out of Outdoor Event Spaces Newport

    1. 1. APGA 2010<br />Use What You’ve Got!<br />Kara L. Newport, Executive Director<br />Daniel Stowe Botanical Garden<br />Atlanta, GA<br />
    2. 2. About Our Garden<br />Founded in 1989<br />Visitor Pavilion and Main Gardens opened in 1999<br />White Garden added in 2003<br />Orchid Conservatory opened in 2008<br />
    3. 3. About Our Garden<br />50-year Master Plan:<br />Development of 400 acres<br />
    4. 4. About Our Garden<br />
    5. 5. Design and Intent<br />
    6. 6. Design and Intent<br />
    7. 7. Design and Intent<br />
    8. 8. Design and Intent<br />
    9. 9. Design and Intent<br />
    10. 10. Design and Intent<br />
    11. 11. Design and Intent<br />
    12. 12. Other Event Spaces<br />
    13. 13. Other Event Spaces<br />
    14. 14. Other Event Spaces<br />
    15. 15. Other Event Spaces<br />
    16. 16. Types of Events<br />Public Events<br />
    17. 17. Types of Events<br />Public Events<br />
    18. 18. Types of Events<br />Cultivation/Donor Events<br />
    19. 19. Types of Events<br />Social Events<br />
    20. 20. Types of Events<br />Weddings<br />
    21. 21. Value of Events<br />Organization Specific<br /><ul><li>Location
    22. 22. Mission
    23. 23. Attendance Patterns
    24. 24. Used in conjunction with exhibits and programs</li></li></ul><li>Value of Events<br />
    25. 25. Value of Events<br />
    26. 26. Value of Events<br />Value Val"ue (v[a^]l"[=u]), n. <br />The property of a thing by which it is rendered useful or desirable, or the degree of such property or sum of properties; worth; excellence; utility; importance.<br />Value is the generic term which expresses power in exchange. --F. A. Walker.<br />
    27. 27. Value of Events<br />
    28. 28. Planning Paradigm<br /><ul><li>View each event as a clean slate
    29. 29. Build on experience from other spaces
    30. 30. Involve a range of staff in planning
    31. 31. Know your organizational limits
    32. 32. Don’t fall prey to institutional gravity</li></li></ul><li>Institutional Gravity<br />Definition <br />The power or ability of institutional history, perceived standards or lore to prevent the change in use of a location, the movement of items in the location or the occurrence of a particular type of activity in said location.<br />
    33. 33. Institutional Gravity<br />
    34. 34. Case Study<br />
    35. 35. Case Study<br />
    36. 36. Guest Experience<br />The Flip<br /><ul><li>Have a Defined Plan
    37. 37. Event Overview
    38. 38. Detailed Floor Plan
    39. 39. Time Line
    40. 40. Engage Partners
    41. 41. Internal – Facilities, Security, Education, Volunteers, Etc.
    42. 42. External – Rental Company, Caterer
    43. 43. Set The Stage!</li></li></ul><li>Guest Experience<br />Color Coded Floor Plans<br />
    44. 44. Guest Experience<br />Know Who and Know the Limits<br />
    45. 45. Guest Experience<br />Breaking Down is Hard to Do!<br />
    46. 46. But we can’t do that…<br />If it’s not nailed down, it can be moved.<br />
    47. 47. But we can’t do it…<br />The question is return on investment of time and resources.<br />“Waste is a resource not properly used.”-Bill Coors<br />
    48. 48. Back of House<br />Don’t cut off your nose to spite your face!<br />
    49. 49. Back of House<br />You can create it!<br />
    50. 50. Use What You’ve Got!<br />Look beyond the space<br /><ul><li>Staffing
    51. 51. Programming
    52. 52. Partners
    53. 53. Stuff in the closet
    54. 54. Creativity!</li></li></ul><li>Use What You’ve Got!<br />

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