Marketing and Visitor Services Mini Series: Bringing Horticulture Back to the Public

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Marketing and Visitor Services Mini Series: Bringing Horticulture Back to the Public

  1. 1. Bringing Horticulture Back to the Public Sean Barnes Franklin Park Conservatory
  2. 2. A Renewed Approach to Revitalizing Interest in Horticulture and Public Gardens <ul><li>What Is It? </li></ul><ul><li>-Essentially developing and promoting horticulturists as representatives for our institution. </li></ul><ul><li>- Bridging the gap between the general public and the horticultural world </li></ul>
  3. 3. <ul><li>Economy </li></ul><ul><li>The ‘Green’ movement </li></ul><ul><li>Visitor expectations </li></ul>Driving Forces:
  4. 4. Why use horticulturists? <ul><li>Knowledge and interaction with collections </li></ul><ul><li>Passionate </li></ul><ul><li>Can relate what kinds of things go in to maintaining collections </li></ul><ul><li>Work hands on with exhibits </li></ul><ul><li>Can impart knowledge, passion and motivation in visitors </li></ul>
  5. 5. Methods <ul><li>Guided Tours </li></ul><ul><li>Website write-ups </li></ul><ul><li>Audio tours </li></ul><ul><li>Webblasts </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>
  6. 6. Challenges <ul><li>Finding time </li></ul><ul><li>Developing formats for ever-changing environments </li></ul><ul><li>Creating a product that enhances visitor experience </li></ul>
  7. 7. Conclusion Horticulturists are an often under-utilized resource in the realm of visitor experience. Visitors expect to find quality collections but why not give them an even greater experience through interactive tours that showcase the people that help to make the collections come alive. THE END

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