2. Summery Of Her Theory
Carol observed and studied editing and camerawork in music
videos. In Terms of editing she found that :
- Edits are more regular in music videos than in film/TV
drama
- The video may break the ‘continuity rule’ of editing
- In many videos there is a connection between the rhythmic
basis of the song and the editing where the editing might
follow the beat of the song.
- Edits may be really obvious.
- More special effects and wipes ad jump cuts are used.
All these editing changes are made to draw the audiences
attention to the screen.
3. In terms Of Camerawork:
- the camera may move in time with the music.
- there are a variety of camera shots used
- extremes are very common and some frames
are more important than others
- A master shot is frequently used to give the
video a structure
4. Example
Beyoncé – Countdown
This music video has many jump cuts and there is a connection
between the special effects used in her video and the rhythmic
basic of the song. For example the colour of the background and
her outfit changes according to the beat of the music.
5. Katy Perry – Firework
In Katy's video there are special effects added as
if fireworks are exploding from her body to show
her feelings and emotions. This draws more
attention to her.
