3. Company overview A UTOMOTIVE L IGHTING M OTORSPORT A FTERMARKET PARTS & SERVICES E LECTRONIC SYSTEMS E XHAUST SYSTEMS P OWERTRAIN P LASTIC COMPONENTS AND MODULES S USPENSION SYSTEMS (Suspension Systems, Cofap Shock Absorbers, Dynamic Systems) International group leader in developing and manufacturing high-tech automotive systems and components. 67 Production Sites (80 production units), 10 R&D Centers and 28 Application Centers in 18 countries and a workforce of ~33,000 people, Magneti Marelli is a world class global automotive supplier .
4. 1919 Established as Fabbrica Italiana Magneti Marelli (FIMM) 1929 Company starts to create network in Europe 1931 Production of first accumulators 1935 Start production of spark plugs for cars 1947 Creation of Electronic Division 1967 Magneti Marelli becomes part of Fiat Group 1971 Born of a research centre to develop electronics systems for cars 1972 First car diagnostic system presented at the Turin Motor Show 1985 Creation of Aftermarket Division with a network of 300 workshops 2002 Magneti Marelli Aftermarket Division is sold RGZ Group 2005 Launch of the Checkstar Service Network 2007 Fiat Group buys back the Aftermarket division from RGZ Group. Back home in Magneti Marelli, it starts the re-launch of the Company THE Company > History
7. Company overview E LECTRONIC SYSTEMS E XHAUST SYSTEMS P OWERTRAIN S USPENSION SYSTEMS (Suspension Systems, Cofap Shock Absorbers, SDC) Magneti Marelli is an international group leader in developing and manufacturing high-tech automotive systems and components. With 46 Production Sites (56 production units), 9 R&D Centers and 27 Application Centers in 18 countries and a workforce of ~28,000, Magneti Marelli is a world class global automotive supplier . A UTOMOTIVE L IGHTING M OTORSPORT A FTERMARKET PARTS & SERVICES Magneti Marelli Mothersons Magneti Marelli UM Magneti Marelli Powertrain India Magneti Marelli Mothersons Endurance Magneti Marelli MM SKH Magneti Marelli SKH Magneti Marelli
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9. Carnation: The Vision Carnation has been conceptualized with a vision to provide a solution to every need that an Indian customer may have for his car and to maximize his ownership experience
10. By 2012 Carnation will be a complete auto solutions provider present across the country , loved and admired by our customers, most preferred employer in the industry by empowering our employees, respected by our partners by providing them value and making a positive impact on society. Honest and brand agnostic in achieving our dreams. Mission Statement
13. Key Milestones 10 verticals 21 Hubs 6 in pipeline 13 cities 4 in pipeline More than 100,000 cars delivered 1000 Employees
14. Carnation Business Model Body repairs Workshop on wheels New Car Sales Pre Owned Vehicle Spare Parts Accessories General Service Insurance Enhanced Ownership Experience Multi Brand Customer Centric Solutions PEACE OF MIND Delivery on time Right first time Transparency DC Design E-Business B2B B2C C2C Others Leveraging Brick and Mortar Business Auto Premio Solutions
23. Vehicle Coverage Priority I Vehicles Premium Segment: Entry into A4, A5 and A6 Priority II Vehicles Premium Segment: Consolidation Medium Segment: Entry into A3 Priority III Vehicles Premium Segment: Consolidation Medium Segment: Consolidation Compact Segment: Entry into few selected cars in A2 A6: Luxury | A5: Premium | A4: Executive| A3: Medium | A2: Compact | A1: Mini Priority 1: Readily available products. Immediate start of business. Priority 2: Get a grip in premium segment. Entry in the larger A3 segment, considering the Car Parc of A4, A5 and A6 is still very small. Priority 3: Strengthening position in A3, A4, A5 and A6. Few Selected models in A2 should be considered for entry. A segment which should not be ignored to make volumes. In synchronization with the increase in the product coverage
