It is a presentation on influence of social media on fashion

1. INFLUENCE OF SOCIAL
MEDIA ON FASHION
SUBMITTEDBY-
AMARDEEP SINGH
BFT/22/171

2. FASHION &
SOCIAL MEDIA
Social media and fashion industry’s dependence cannot
be ignored. The interconnection of social media and
fashion is helping fashion industry to grow at a faster
pace. From marketing to the flow of trends, everything is
happening smoothly and easily through social media. The
interdependence of both is helping each other grow, be
it the fashion industry or the social media.

3. So, how does social media affect
fashion industry?
Social media is now not only a
platform for entertainment and
communication but also a marketing
platform, especially for the fashion
industry.

4. ADVERTISEMENT
TREND FLOW
CUSTOMER INTERACTION
TARGETED ADS

5. ·Advertising: The first and the most important factor is how brands
found an advertising medium, that reaches quickly to the crowd.
Social media has become a great advertising platform for fashion
houses. No matter which social media p
Facebook or Twitter, brand’s adv latform it is, Instagram,ertisements
customers quickly. Social media provides a base for the brands
where they can create a clear image of what their brand is all about
so that customers get to know in clear. Once the brand is clear to
customers they are more likely to trust the brand and products.

6. Building relationship: Social media is a
gateway through which brands connect with
the potential customers.

7. Trend flow: Customers are
adapting to fashion trends
quickly than before and this is
possible because of the social
media platforms.

8. ·Targeted Ads: Through
social media, brands
create targeted ads.
Creating targeted ads
enables advertisers to
send appropriate
advertisements to the
right audiences who
have been looking for
that particular product.

9. ·Customer connection: Brands
adapts many ways to interact with
their target audience. Customers get
to know brands easily when
promoted on social media platforms.
Brands adapts many ways to engage
with customers like arranging
giveaways, partnerships, and a lot
more. Social media helps brands to
launch their products effectively.
Communicating with your customers
will help you to know what your
customers want to have.
t

10. Getting
Inspiration: Social
media helps
designers in getting
inspiration for their
designs or
creations.
v

11. Socialmedia is a great
platform for the designers who
have just begun their career.
Nowadays designers are
showcasing their creations on
social media with a view of
receiving reviews from their
targeted audience. Those
designers can reach out to
customers easily through social
media platforms.

12. Social media also serves as a great
platform for small retailers. Fashion
industry is studying trends and
anticipating fashion behaviors through
social media.

13. Social media has the
power to make any fashion
style go trending rapidly.

14. Hashtags on social media helps users to find whatever
fashion trend they want to see. For example, if a user
wants scarves, they do not wait for the latest edition
of Vogue they now just simply type the hashtag
#winterscarves in Instagram search bar. Social media
has taken fashion industry to another level.

15. Social media has brought diversity to the fashion industry. It
enables users to find people who they can relate to in any
ways.
DIVERSITY

16. Social media and fashion industry
dependence is just undeniable. From
promotion to selling and to reviews
everything is easily made out through
social media. With the growth of
social media accounts and activity
the dependence of fashion industry
is also growing simultaneously.

17. Fashion brands have increased the
reach of social media accounts, and
has even given influencers chance to
collobrate, making their account's
reach or insights grow.

18. The interdependence of both fashion and
social media is clearly visible. Both play a
great role in each other's growth.

19. More customer interaction
Better advertising platforms
Quicker trend flow
Good reach of social media platforms
Quicker flow of trends
Easy visualization of products for
customers
Fashion & Social Media

20. Media iis the main reason of rising
acceptance of fashion and brands among
masses.

21. Thank
You