Carl Ratcliff and Frank Bethel present 'Exclusive Research The Culture of Creativity in Australia' at Mumbrella360, 2022

1. K
A
R
R
I
K
S
P
I
R
I
T
AU S T R A L I A’ S
C U LT U R A L
R E L AT I O N S H I P
W I T H
C R E AT I V I T Y

3. W
H
A
T
I
S
A
U
S
T
R
A
L
I
A
’
S
“
C
U
L
T
U
R
A
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N
A
R
R
A
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V
E
”
W
H
E
N
I
T
C
O
M
E
S
T
O
C
R
E
A
T
I
V
I
T
Y
?

4. B R I T S P L A I N I N G

6. S A M P L E S I Z E
1 5 0 0 1 0 0 0

7. W
H
Y
A
U
S
T
R
A
L
I
A ’
S
C
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L T
U
R
A
L
N
A
R
R
A T
I
V
E
C
R
E
A T
I
V
I
T
Y
A
R
O
U
N
D
M
A T
T
E
R
S
.

8. W
H
Y
A
U
S
T
R
A
L
I
A ’
S
C
U
L T
U
R
A
L
N
A
R
R
A T
I
V
E
C
R
E
A T
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V
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Y
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A T
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S
.
T
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C
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L T
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A
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W A V
E
S
O
F
A
U
S
T
R
A
L
I
A
N
C
R
E
A T
I
V
I T Y .

9. W
H
Y
A
U
S
T
R
A
L
I
A ’
S
C
U
L T
U
R
A
L
N
A
R
R
A T
I
V
E
C
R
E
A T
I
V
I
T
Y
A
R
O
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N
D
M
A T
T
E
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S
.
T
H
R
E
E
C
U
L T
U
R
A
L
W A V
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O
F
A
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A
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A
N
C
R
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A T
I
V
I T Y .
T
H
E
K
A
R
R
I
K
S
P
I
R
I
T .

10. W
H
Y
A
U
S
T
R
A
L
I
A
’
S
C
U
L
T
U
R
A
L
N
A
R
R
A
T
I
V
E
A
R
O
U
N
D
C
R
E
A
T
I
V
I
T
Y
M
A
T
T
E
R
S

12. “
S
H
A
K
E
S
P
E
A
R
E
W
O
U
L
D
N
’
T
H
A
V
E
W
R
I
T
T
E
N
B
E
E
N
H
E
R
E
.
”

13. C
R
E
A
T
I
V
E A
S
S
O
C
I
A
T
I
O
N
S (
I
N
D
E
X
E
D
)
171

14. C
R
E
A
T
I
V
E D
E
S
C
R
I
P
T
O
R
S (
I
N
D
E
X
E
D
)
153

15. 1 = “NOT AT ALL IMPORTANT” 10 = “VERY IMPORTANT”

16. A U S T R A L I A
U
K

17. C
R
E
A
T
I
V
I
T
Y
M
A
T
T
E
R
S
M
O
R
E
T
O
A
U
S
T
R
A
L
I
A
N
S
T
H
A
N
I
S
C
O
M
M
O
N
L Y
A
S
S
U
M
E
D

18. A
N
D
I
T
M
A
T
T
E
R
S
A
L
O
T
T
O
T
H
E
C
O
U
N
T
R
Y
’
S
F
U
T
U
R
E

19. I
N
T
H
E
A
B
S
E
N
C
E
O
F A
C
U
L
T
U
R
A
L
N
A
R
R
A
T
I
V
E
F
A
L
S
E
H
O
O
D
S
F
L
O
U
R
I
S
H

21. O
U
R
A
T
T
E
M
P
T
T
O
H
E
L
P
F
I
L
L
T
H
I
S
V
O
I
D

22. All rights reserved © Copyright Foward Scout 2021
T
H
R
E
E
C
U
L
T
U
R
A
L
W
A
V
E
S
O
F
A
U
S
T
R
A
L
I
A
N
C
R
E
A
T
I
V
I
T
Y

23. T
H
R
E
E
C
U
L
T
U
R
A
L
W
A
V
E
S
O
F
A
U
S
T
R
A
L
I
A
N
C
R
E
A T I V I T Y
RESOURCEFUL
1ST
WAVE
PRE
1960S

24. T
H
R
E
E
C
U
L
T
U
R
A
L
W
A
V
E
S
O
F
A
U
S
T
R
A
L
I
A
N
C
R
E
A T I V I T Y
RESOURCEFUL
1ST
WAVE
2ND
WAVE
PRE
1960S
C. 1970S-
2020
RESOURCE-FULL

25. RESOURCE-FAIL
T
H
R
E
E
C
U
L
T
U
R
A
L
W
A
V
E
S
O
F
A
U
S
T
R
A
L
I
A
N
C
R
E
A T I V I T Y
RESOURCEFUL
1ST
WAVE
2ND
WAVE
3RD
WAVE
PRE
1960S
C. 1970S-
2020
C. 2020
ONWARDS
RESOURCE-FULL

26. R E S O U R C E F U L
1ST
WAVE

28. C
R
E
A
T
I
V
E D
E
S
C
R
I
P
T
O
R
S (
I
N
D
E
X
E
D
)

30. A
R
E
L
A
T
I
V
E
L Y
S
T
R
E
N
G
T
H
,
W
E
A
K
B
U
T
A
N
C
H
O
R
E
D
I
N
H
I
S
T
O
R
Y
.

35. R E S O U R C E - F U L L
2ND
WAVE

39. 2
8
Y
E
A
R
S
O
F
U
N
I
N
T
E
R
R
U
P
T
E
D
E
C
O
N
O
M
I
C
G
R
O
W
T
H

41. L
I
F
E
S
T
Y
L
E
S
U
P
E
R
P
O
W
E
R

42. C
R
E
A
T
I
V
E A
S
S
O
C
I
A
T
I
O
N
S (
I
N
D
E
X
E
D
)

44. B
U
T
.
.
.

45. LIFE IS GOOD
FOR AVERAGE PEOPLE
IN THIS NATION
TEND TO
AGREE
STRONGLY
AGREE
THERE’S A SENSE
OF TENSION IN OUR
SOCIETY

46. C
R
E
A
T
I
V
E D
E
S
C
R
I
P
T
O
R
S (
I
N
D
E
X
E
D
)
Experimental
Enterprising
Bold
Inventive
Imaginative
Expressive
Artistic
Stimulating
Productive
Innovative
Individual
Visionary
Inspiring
Ingenious
Clever
Original
Resourceful 120
110
109
106
100
93
93
92
92
90
89
86
85
84
79
79
65
All rights reserved © Copyright Foward Scout 2021

50. R E S O U R C E - F A I L
3RD
WAVE

55. A
T
R
I
F
E
C
T
A
O
F
I
M
P
A
C
T
S
I N F L A T I O N I N T E R E S T
R A T E S
S T O C K
M A R K E T

56. A
U
S
T
R
A
L
I
A
’
S
L
I
F
E
S
T
Y
L
E
I
S
B
E
I
N
G
Q
U
E
S
T
I
O
N
E
D
A
N
D
“
C
O
M
F
O
R
T
A
B
L Y
N
O
N
-
E
X
P
E
R
I
M
E
N
T
A
L ”
I
S
N
O
T T H E A N S W E R

60. T
H
E
K
A
R
R
I
K
S
P
I
R
I
T
All rights reserved © Copyright Foward Scout 2021

61. C
H
A
N
G
E
N
E
E
D
S
N
E
W
L
A
N
G
U
A
G
E

62. C
U
L
T
U
R
E L
O
V
E
S B
R
A
N
D
I
N
G

63. O
U
R
A
T
T
E
M
P
T
T
O
D
E
F
I
N
E
T
H
E
C
U
L
T
U
R
A
L
N
A
R
R
A
T
I
V
E
A
N
D
E
L
E
V
A
T
E
C
R
E
A
T
I
V
I
T
Y
’
S
I
M
P
O
R
T
A
N
C
E
I
N
A
U
S
T
R
A
L
I
A
’
S
F
U
T
U
R
E

65. K
A
R
R
I
K

67. I
N
N
E
E
D
O
F
R
E
P
R
I
S
I
N
G
D
O
R
M
A
N
T
S
K
I
L
L
S

68. All rights reserved © Copyright Foward Scout 2021
N
E
W
G
R
O
W
T
H

69. C
R
E
A
T
I
V
I
T
Y
T
H
A
T
P
A
S
S
E
S
K
N
O
W
L
E
D
G
E
O
N

70. T
R
A
N
S
M
I
S
S
I
O
N

71. K A R R I K
S P I R I T

72. A
U
S
T
R
A
L
I
A
C
R
E
A
T
I
V
E
A
T
O
U
R
B
E
S
T

74. ATLASIAN’S NEW HEADQUARTERS, SYDNEY

75. SUNCORP MARKETING CAMPAIGN 2021

76. EARTH’S BLACK BOX INITIATIVE

77. RISE ART EXHIBITION 2020

78. ARTIST LAITH MCGREGOR

79. ARTIST ROBERT FIELDING

80. SUNDROP FARMS, SOUTH AUSTRALIA

81. BELL SHAKESPEARE, THE PLAYERS YOUTH ENGAGEMENT PROGRAMME

83. L E S S
L A R I K K I N S
M O R E
K A R R I K I N S

84. T
H
A
N
K
Y
O
U