10 Key Trends That Are Defining the Marketing Organization of The FutureGumGum
Â
We partnered with Brand Innovators to understand what the marketing organization of the future looks like. We asked more than 200 marketers from Fortune 500 brands what they have to say about the focus of their marketing organizations and what they predict the marketing organization of the future will look like. These slides present the top 10 key trends learned from this study.
To learn more about our research, you can download the full report here: http://www.gumgum.com/learn/guides/building-the-marketing-organization-of-the-future/
Based on findings from Altimeter Group's State of Social Business 2013 report, this infographic shows how companies are formalizing, organizing, and growing their social media efforts â yet still lacking an enterprise wide strategic foundation.
Download and read the full report at: http://bit.ly/ssb-2013.
You understand your business better than anyone but how do you stack up against these businesses?
We surveyed more than 1,300 small and mid-size business owners across the nation to create our business life stage report. Here's the complete report outlining the key characteristics of each business life stage: starting up, growing, maturing, re-inventing, surviving or transitioning.
10 Key Trends That Are Defining the Marketing Organization of The FutureGumGum
Â
We partnered with Brand Innovators to understand what the marketing organization of the future looks like. We asked more than 200 marketers from Fortune 500 brands what they have to say about the focus of their marketing organizations and what they predict the marketing organization of the future will look like. These slides present the top 10 key trends learned from this study.
To learn more about our research, you can download the full report here: http://www.gumgum.com/learn/guides/building-the-marketing-organization-of-the-future/
Based on findings from Altimeter Group's State of Social Business 2013 report, this infographic shows how companies are formalizing, organizing, and growing their social media efforts â yet still lacking an enterprise wide strategic foundation.
Download and read the full report at: http://bit.ly/ssb-2013.
You understand your business better than anyone but how do you stack up against these businesses?
We surveyed more than 1,300 small and mid-size business owners across the nation to create our business life stage report. Here's the complete report outlining the key characteristics of each business life stage: starting up, growing, maturing, re-inventing, surviving or transitioning.
Todayâs workforce expect to be able to communicate and collaborate seamlessly. Yet truly effective collaboration can only result from flexible and strategic communication.
Todayâs IT, HR and Marketing departments are expected to meet this demand for flexible and strategic communication while ensuring that it is truly effective in driving forward business goals and developing an engaged and contented workforce. Over the past eight weeks our communications experts at Arkadin have outlined the ways a unified communications strategy can enable your people to collaborate and communicate effectively.
In case you missed it, here is everything you need to know about the business benefits of communicating and collaborating in an effective manner through unified communications.
State of Employee Engagement Report 2016DecisionWise
Â
A comprehensive look at employee engagement best practices from over 200 organizations around the world.
Employee engagement continues to be a top concern for executives around the world. We conducted this study to understand why engagement is important to companies and what they are doing to improve the level of engagement of their workforce.
What Makes Content Operations Successful? 2023 Executive SummaryContent Science
Â
Get highlights from the latest iteration of Content Science's research into what makes content operations successful (or not). The executive summary highlights from insights gained in surveying and talking to more than 125 content leaders and professionals with organizations such as Mayo Clinic, Capital One, Amazon, Abbott, Booking.com, Dolby, American Lung Association, and Zillow.
What Makes Content Operations Successful? 2023 UpdateContent Science
Â
Get highlights from the latest iteration of Content Science's research into what makes content operations successful (or not). The executive summary highlights from insights gained in surveying and talking to more than 125 content leaders and professionals with organizations such as Mayo Clinic, Capital One, Amazon, Abbott, Booking.com, Dolby, American Lung Association, and Zillow.
The global economy is being covered by a gloomy gray area caused by Covid-19 pandemic - a miserable event that human history has never witnessed in the last century. People from all social classes, small and large businesses have been substantially affected by Covid-19, including the technology sector. The compulsory governmental campaign "Social distancing" has forced businesses to turn on their "survival" mode, which means a series of cost-cutting measures have been implemented.
However, there will always be an opportunity in the most difficult period, in this situation, is the flexibility and creativity in the adaptation of many domestic businesses. Vietnam is one of the countries with a young population in the world, with a population of 100 million and more than 150 million mobile devices, 70% of them connected to the Internet. As a result, it seems that Vietnam has prepared for changes especially for enterprise digitization which is currently being promoted strongly than ever.
The keywords #SocialDistancing #WorkFromHome have been hot topics recently. How businesses turned from bad to good? How did they change in this difficult period? In this report, TopDev will partly illustrate the digital transformation outlook of the Vietnam IT market as well as suggest suitable solutions for businesses in need for support at this tough time.
Report by: https://topdev.vn
5 ways digital work management is driving a new productivity revolutionđ Aaron Ripper
Â
In this presentation we will show you how digital work management is driving a new productivity revolution.
Using Monday.com you can streamline and automate your processes whilst encouraging collaborations between teams or departments whether remote or office based.
Enable Technologies are the UK partner for Monday.com and we are here to help companies through their journey.
If you would like to know more about Monday.com feel free to connect with me on linkedin or email aripper@enable.services
Digitalizationâ is used to describe the integration of computerized technology into virtually every aspect of life and
work. Technology is transforming our lives in ways ranging from how we shop to how we build social relationships.
This transformation is happening both at home and at work.
Finance, marketing, human resources, supply chain, procurement, manufacturing, customer service, and all other areas of business operations are being radically rethought
due to technological innovations such as cloud platforms, machine learning, mobile solutions, the Internet of Things,
and blockchain
SilkRoad and Employment Today: Set for SuccessWinny Tang
Â
Savvy organisations donât stop onboarding after the first week, or even the first three months. It takes six months to earn a new employeeâs loyalty.
Executive Level Recruitment Insights In Marketing TheCandidateLtd
Â
This area investigates key areas surrounding current Executive Level Recruitment Trends. These aspects include the number of Executive Level roles that exist in industries, traits and skills needed, what recruiters are looking for, and how the roles are being filled in an internal and external context.
Uber's Rebecca Kemp and Tricky Jigsaw/M&C Saatchi's Ben Cooper present 'Creat...BrittanyFerdinands1
Â
Uber's Rebecca Kemp and Tricky Jigsaw/M&C Saatchi's Ben Cooper present 'Creativity From the Inside How Uber Connected Its Workforce' at Mumbrella360, 2022.
Todayâs workforce expect to be able to communicate and collaborate seamlessly. Yet truly effective collaboration can only result from flexible and strategic communication.
Todayâs IT, HR and Marketing departments are expected to meet this demand for flexible and strategic communication while ensuring that it is truly effective in driving forward business goals and developing an engaged and contented workforce. Over the past eight weeks our communications experts at Arkadin have outlined the ways a unified communications strategy can enable your people to collaborate and communicate effectively.
In case you missed it, here is everything you need to know about the business benefits of communicating and collaborating in an effective manner through unified communications.
State of Employee Engagement Report 2016DecisionWise
Â
A comprehensive look at employee engagement best practices from over 200 organizations around the world.
Employee engagement continues to be a top concern for executives around the world. We conducted this study to understand why engagement is important to companies and what they are doing to improve the level of engagement of their workforce.
What Makes Content Operations Successful? 2023 Executive SummaryContent Science
Â
Get highlights from the latest iteration of Content Science's research into what makes content operations successful (or not). The executive summary highlights from insights gained in surveying and talking to more than 125 content leaders and professionals with organizations such as Mayo Clinic, Capital One, Amazon, Abbott, Booking.com, Dolby, American Lung Association, and Zillow.
What Makes Content Operations Successful? 2023 UpdateContent Science
Â
Get highlights from the latest iteration of Content Science's research into what makes content operations successful (or not). The executive summary highlights from insights gained in surveying and talking to more than 125 content leaders and professionals with organizations such as Mayo Clinic, Capital One, Amazon, Abbott, Booking.com, Dolby, American Lung Association, and Zillow.
The global economy is being covered by a gloomy gray area caused by Covid-19 pandemic - a miserable event that human history has never witnessed in the last century. People from all social classes, small and large businesses have been substantially affected by Covid-19, including the technology sector. The compulsory governmental campaign "Social distancing" has forced businesses to turn on their "survival" mode, which means a series of cost-cutting measures have been implemented.
However, there will always be an opportunity in the most difficult period, in this situation, is the flexibility and creativity in the adaptation of many domestic businesses. Vietnam is one of the countries with a young population in the world, with a population of 100 million and more than 150 million mobile devices, 70% of them connected to the Internet. As a result, it seems that Vietnam has prepared for changes especially for enterprise digitization which is currently being promoted strongly than ever.
The keywords #SocialDistancing #WorkFromHome have been hot topics recently. How businesses turned from bad to good? How did they change in this difficult period? In this report, TopDev will partly illustrate the digital transformation outlook of the Vietnam IT market as well as suggest suitable solutions for businesses in need for support at this tough time.
Report by: https://topdev.vn
5 ways digital work management is driving a new productivity revolutionđ Aaron Ripper
Â
In this presentation we will show you how digital work management is driving a new productivity revolution.
Using Monday.com you can streamline and automate your processes whilst encouraging collaborations between teams or departments whether remote or office based.
Enable Technologies are the UK partner for Monday.com and we are here to help companies through their journey.
If you would like to know more about Monday.com feel free to connect with me on linkedin or email aripper@enable.services
Digitalizationâ is used to describe the integration of computerized technology into virtually every aspect of life and
work. Technology is transforming our lives in ways ranging from how we shop to how we build social relationships.
This transformation is happening both at home and at work.
Finance, marketing, human resources, supply chain, procurement, manufacturing, customer service, and all other areas of business operations are being radically rethought
due to technological innovations such as cloud platforms, machine learning, mobile solutions, the Internet of Things,
and blockchain
SilkRoad and Employment Today: Set for SuccessWinny Tang
Â
Savvy organisations donât stop onboarding after the first week, or even the first three months. It takes six months to earn a new employeeâs loyalty.
Executive Level Recruitment Insights In Marketing TheCandidateLtd
Â
This area investigates key areas surrounding current Executive Level Recruitment Trends. These aspects include the number of Executive Level roles that exist in industries, traits and skills needed, what recruiters are looking for, and how the roles are being filled in an internal and external context.
Similar to Asana's Caroline Weimann presents 'How to Increase Collaboration and Break Through Cross-Functional Barriers' at Mumbrella360, 2022. (20)
Uber's Rebecca Kemp and Tricky Jigsaw/M&C Saatchi's Ben Cooper present 'Creat...BrittanyFerdinands1
Â
Uber's Rebecca Kemp and Tricky Jigsaw/M&C Saatchi's Ben Cooper present 'Creativity From the Inside How Uber Connected Its Workforce' at Mumbrella360, 2022.
Product Manager at Unpacked by Flybuys, Natalie Minter presents 'Case Study D...BrittanyFerdinands1
Â
Product Manager at Unpacked by Flybuys, Natalie Minter presents 'Case Study Driving Real-World Sales with Unpacked by Flybuys and The Trade Desk' at Mumbrella360, 2022.
Foundation for National Parks & Wildlife's Ian Darbyshire and L'Occcitane's P...BrittanyFerdinands1
Â
Foundation for National Parks & Wildlife's Ian Darbyshire and L'Occcitane's Pam Wilson presents âHow Not to Work With a Charity, By a Charityâ at Mumbrella360, 2022.
Monthly Social Media News Update May 2024Andy Lambert
Â
TL;DR. These are the three themes that stood out to us over the course of last month.
1ď¸âŁ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2ď¸âŁ Instagramâs new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3ď¸âŁ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push âcollabsâ more too.
SEO as the Backbone of Digital MarketingFelipe Bazon
Â
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
Â
In todayâs era of AI, personalization is more than just a trendâitâs a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your usersâkey factors for business success. However, relying solely on AI capabilities isnât enough. You need to anchor your approach in solid principles, understand your usersâ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Â
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and weâll provide actionable tips for navigating these intricate challenges.
Youâll learn:
- How todayâs users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, weâll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. Youâll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. Youâll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customerâs journey. By the end of the session, youâll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
⢠Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
⢠Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
⢠Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
⢠Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Â
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. Thatâs why itâs estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant â our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, youâll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, sheâll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who donât adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Â
Asana's Caroline Weimann presents 'How to Increase Collaboration and Break Through Cross-Functional Barriers' at Mumbrella360, 2022.
1. How to break-free from cross-functional
barriers, increase collaboration, scale and
achieve marketing success
With
Caroline Wiemann
Demand Generation Lead, APAC at Asana
2. Agenda
How the world of work is evolving for marketers
Barriers to aligned teams
How to boost collaboration and alignment
2
4. Hybrid work is here to stay
Only
28%
back in the office full-time
70%
Mostly like to work from home
4
The Atlantic: https://www.theatlantic.com/international/archive/2022/06/remote-in-person-work-rto-policies/661407/
University of Melbourne: https://melbourneinstitute.unimelb.edu.au/__data/assets/pdf_file/0003/3504612/Taking-the-Pulse-of-the-Nation-14-18-September.pdf
5. Itâs not just where we work but how
Effort
Impact
Distributed work
Organisations are facing an impact gap
6. Work has rapidly changed
71%
Are more concerned with collaboration
today than pre-pandemic
7 years
Of digital initiatives in a matter of months
6
Gartner: https://www.gartner.com/smarterwithgartner/4-modes-of-collaboration-are-key-to-success-in-hybrid-work
McKinsey: https://www.consultancy.uk/news/26372/covid-19-has-accelerated-digital-transformation-by-seven-years
11. 59% Work about work
33% Skilled work
8% Strategic work
How the working day is spent
8%
33% 59%
Source: The Australian Anatomy of Work Index 2022, Asana
12. Workers are burning out
Source: The Australian Anatomy of Work Index 2022, Asana
workers have experienced
burnout 4+ times in the
past year
Almost
1 in 4
of Gen Z
experienced
burnout at
least once in
the past year
64%
of all workers experienced
burnout at least once in
the past year
84%
of Gen Z experienced
burnout at least once in
the past year
13. Work lacks alignment Over one year
263
111
127
111 hours spent on duplicated work
127 hours spent in unnecessary meetings
263 hours could be saved if processes were improved
â Cross-functional work isnât connecting
the dots
â Weâre constantly switching apps and
losing hundreds of hours to ineffective
ways of working
â This is an opportunity for marketers to
transform their workplaces
Source: The Australian Anatomy of Work Index 2022, Asana
17. But thereâs lots we can control
17
We can control how we work
We can break-free of cross functional barriers
18. But thereâs lots we can control
18
We can control how we work
We can break-free of cross-functional barriers
We can give everyone clarity over who needs to
do what, by when
20. Driving alignment through goal setting
Just 16% of workers say their
company is very effective at
setting and communicating goals
Your organization needs a way to:
- Set
- Track
- Manage
Both long-term company goals and
short-term team goals
16%
21. Showpo started ten years ago and
has since grown to be a fashion
empire. It ships to over 100
countries and has over four million
followers across its social media
channels.
Showpo increased efficiency by 30% with Asana
Jane Lu
CEO, Showpo
Asana has facilitated
much better
collaboration and
coordination across
teams. Every major
project is now
managed in Asana.â
Asana is used by thousands of companies worldwide, including:
Transforming work at Showpo
â
22. Wrap-up
Work management can deliver
the new ways of working we need
to break out of silos, align teams,
and move faster
Marketing is dysfunctional by
nature and itâs only getting
tougher in a work from
anywhere world
Without a plan, the impact gap
and burnout will only increase
for marketers