1. AJ Rogers
Mathew Mungal
Robert Romany
Stephan Fourniller
Shannon Francis
We aspire to create Caribbean
themed avatars for online usage
with major focus on a Caribbean
clientele.
2.
3. Value Proposition
Caribbean people needed avatars that they could
identify with.
Privacy was very important to a number of
interviewees
The importance of the MVP and its relationship with
Customer Segments.
There was a need to develop Product>Service>After
Sale Service
4. Customer Segments
Customers range from teens to middle age, smart
phone and social media users
The older portion not interested
Our Customer Archetype is individuals between the
age of 12-30 who access online services such as social
networking, gaming and forums.
5. Distribution Channels
Use multiple avenues to distribute product
A dedicated Ecommerce Channel with a website
Use a simple channel that best fits the business. As a
start up we should use one channel.
7. Revenue Model
To create a site that other artist can participate in
revenue creation
The company’s Revenue Model is best described as
Asset Sales and Subscription Fee
The Market segment is re-segmented and to an
extent cloned thus Revenue Models follow existing
models
8. Partners
Both cell phone companies for more revenue
Digicel was the best choice and Marpa.
Competing companies means choice of only one.
Digicel has the biggest reach covering many islands in
the Caribbean. Marpa for business guidance.
9. Resources, Activities and Costs
The most important cost are those associated with
the internet
Additional cost will be incurred operating the
business
Potential low cost to set up.
Can be funded by founders
10.
11. Conclusion
Communication is vital to avoid or to deal with
problems that the founders of a company may have.
Research is paramount to the success of the business
Always test hypothesis
