New revenue opportunities with Pay-Per-Call

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New revenue opportunities with Pay-Per-Call

  1. 1. New Revenue Opportunitieswith Pay-Per-Call<br />Juhani Polkko<br />VP of Marketing<br />
  2. 2. The Online-Offline funnel<br />Phone calls in online advertising<br />Introducing Pay-Per-Call<br />Integrating PPCall into existing CPA programs<br />Benefits for ad networks, publishers and advertisers<br />Q & A<br />Agenda<br />
  3. 3. Cloud communications API for ad networks/publishers<br />Connecting online media and telecom networks<br />Based on unique phone numbers<br />What is Freespee<br />Program 3<br />Program 2<br />09-22 33 20<br />09-22 33 30<br />Advertiser<br />010 234 1000<br />Program 1<br />09-22 33 40<br />Freespee<br />
  4. 4. Founded in 2008, 20+ employees<br />Largest footprint in Europe, used by 25.000+ advertisers<br />Offices in Uppsala, Helsinki, Copenhagen and Berlin<br />Who is Freespee<br />
  5. 5. The Online-Offline Funnel<br />
  6. 6. Monetizing Offline conversions<br />?<br />
  7. 7. Das telephone.<br />
  8. 8. Leisure travel<br />
  9. 9. Banking, finance, insurance<br />
  10. 10. Cars and services<br />
  11. 11. TV and telecom<br />
  12. 12. Energy and commodities<br />
  13. 13. Telecom and mobile<br />
  14. 14. How many inbound sales calls do they get?<br /><ul><li>Cruises.com: 80-85% of sales is done over phone. Cruises.com
  15. 15. 66% of mortgage refinances are applied offline. Forrester
  16. 16. 79% of car test drives are booked over the phone. Google
  17. 17. Average of 72% of leisure travel is booked offline. NMTW
  18. 18. In the UK, 60% of car insurance sales is offline. Car Insurance Blog</li></ul>… and so on.<br />
  19. 19. Common characteristics<br />
  20. 20. IntroducingPay-Per-Call.<br />
  21. 21. CPA value of a phone call<br />Sources: Fonecta/EDSA, Dagmar, Sanoma<br />
  22. 22. Google is doing it.<br />USD $1 per completed call<br />from May 2011<br />Mobile click-to-call launched in January 2010<br />“Millions of calls per month” by January 2011<br />Call Metrics launched for desktop AdWords in November 2010<br />
  23. 23. You could be doing it!<br />Tracking code<br />Ad Server<br />Advertiser/Merchant<br />Publisher/Affiliate<br />Invocation code<br />Call<br />0800-555 1201<br />Call<br />0800 -555 1201<br />Unique phone<br />number<br />API call<br />Cloud communications platform<br />Call Traffic<br />Call reporting and bidding<br />
  24. 24. Let the customer choose.<br />1. Online CPA<br />2. Pay-Per-Call CPA<br />
  25. 25. Increase conversions from existing CPA programs<br />Approve new advertisers/programs<br />Attract new type of affiliates<br />Stop revenue leakage<br />Increase value to users, merchants and affiliates<br />Benefits to Affiliate Networks<br />Pay-Per-Call.<br />
  26. 26. Get insights which programs drive calls<br />Bid per call (customer) instead of click (visitor)<br />Increase average sales value with up-sell<br />Buy mobile advertising without a mobile landing page<br />No changes needed to the call center<br />Benefits to Merchants<br />Pay-Per-Call.<br />
  27. 27. Capture value from unsold inventory<br />Increase profits from the existing programs<br />Better offers from new type of merchants<br />Enjoy the super high conversion rates<br />Try offline channels – print, TV, radio, outdoor, etc.<br />Benefits to Affiliates<br />Pay-Per-Call.<br />
  28. 28. Future of affiliate marketing?<br />“Call +358 9 8860 2860 to book your appointment today.”<br />Pay-Per-Call.<br />
  29. 29. @juhani<br />Juhani Polkko<br />+358 9 8860 2860<br />juhani.polkko@freespee.com<br />@freespee<br />www.freespee.com<br />blog.freespee.com<br />Thank you! Dankeschön!<br />

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