The document discusses careers in customer relationship management. It introduces CRM as an approach to managing interactions with current and future customers by analyzing customer data to improve relationships and drive sales. Job prospects for CRM include opportunities for MBA graduates in reputed firms as well as graduates who have completed CRM courses with experience. The average pay for a CRM consultant is Rs 601,800 per year. The document lists several institutes in India that offer CRM programs.

1. Careers
In
Customer Relationship Management
Introduction
Job Prospects
Remuneration
Institutes
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2. Introduction
Customer relationship management (CRM) is an
approach to managing a co pa y’s interaction with
current and future customers. The CRM approach tries
to analyze data about customers' history with a
company, in order to better improve business
relationships with customers, specifically focusing on
retaining customers, in order to drive sales growth. One
important aspect of the CRM approach is the systems of
CRM that compile information from a range of different
channels, including a co pa y’s website, telephone,
email, live chat, marketing materials, social media, and
more.
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3. Job Prospects
Candidates with MBA graduation are most in demand for
the position of Customer relationship manager in
reputed firms. But opportunities are also available for
graduates who have successfully completed a CRM
course with excellent interpersonal skills and work
experience. Customer relationship management
professionals can find openings in the different
departments of a company such as marketing, sales,
strategy and IT. The specializations of the customer
relations manager are needed in the fields of banking, E-
commerce sectors, Finance, Accounting, Insurance,
Research, Legal, IT, Management, Sales, Marketing,
Manufacturing and consulting organizations, etc.
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4. The average pay for a Customer Relationship Management
(CRM) Consultant is Rs 601,800 per year.
Remuneration www.entranzz.com

5. Institutes
Dr.G.D. Pol Foundation , YMT College of Management, Navi
Mumbai , Maharashtra.
Anna University Coimbatore- School of Management
Studies, Coimbatore , Tamil Nadu.
School of Management Studies - Anna University of
Technology, Coimbatore, Tamil Nadu.
Symbiosis Centre for Distance Learning, Bangalore /
Bangalore , Karnataka.
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