Advertising is defined as a paid form of non-personal presentation of ideas, goods, or services by an identified sponsor used to influence public opinion, gain political support, or advance causes. An advertising agency is made up of various departments and a career in advertising can be lucrative, influencing public opinion through persuasive and competitive mass communication that is paid for but not part of the actual product or service.

1. A Career in Advertising

2. What is Advertising?

3. DEFINITION It is a paid form of non-personal presentation of ideas, goods, or services by an identified sponsor.

4. Advertising is used to influence the public opinion, to gain political support or to advance a particular cause.

5. It is a mass communication process It is information in action persuasive competitive It is not part of the product Paid for by identified sponsors

6. AIDA

7. What is an Advertising Agency?

8. The various Depts. of an Ad Agency

9. A lucrative career awaits you. Are you ready?