The fundamental differences imc
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Advertising involves paid, non-personal promotion of products or services to raise public awareness, marketing aims to satisfy customer needs through exchange, and selling helps customers make purchase decisions.
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The fundamental differences imc
- 1. The Fundamental Differences Advertisement, Marketing & Selling Presented by: Sushil Kumar Sinha MBA “B” 1371270109
- 2. Advertisement • According to “Philip Kotler” & American Marketing Association. “The advertising is any paid form of non personal presentation of Ideas, Goods, Services by an identified sponsor that is called Advertising.” • In very simple words advertising means to give information about product or services. • Promotes Product Awareness to the Public.
- 3. Marketing • Satisfying needs and wants through an exchange process.
- 4. Selling • To help customers decide on purchases.
Editor's Notes
- In simple word marketing means to convince a person for purchase a product not for pay.