Care Song is a proposed solution to help alleviate anxiety and agitation in dementia patients through music. It would allow caregivers to select playlists of their loved one's favorite music and set thresholds to trigger music based on factors like heart rate. The goal is to improve quality of life for both caregivers and patients. It would offer features like automatically playing music to help with "sundowning" and be compatible with multiple devices. Initial start-up costs are estimated at $61,000 and monthly maintenance would be $5,000. The developers envision it as a subscription service that could break even with as few as 330 subscribers depending on the monthly subscription price.

1. Care Song
TREATING ANXIETY IN DEMENTIA THROUGH MUSIC

2. Drusilla
 80 years old
 Dementia

3. Why do we care?
 15 million people providing care to loved ones
with dementia
 Anxiety and agitation are a significant
challenge for caregivers and their loved ones
 Music has been shown alleviate agitation and
anxiety

4. What is Care Song?
Goal: Improve Quality of Life of
caregiver and their loved one
Solution: Coordinate favorite music,
caregiver guidance, and available
technology to reduce
anxiety/agitation in loved ones with
dementia.

5. How it works

6. Benefits
 Easy to use
 Reduce anxiety of caregiver
 Decrease need for supervision
 Simple pleasure

7. What’s out there?
None of these products provide a simple, affordable, in-home solution that utilizes
technologies that we already have.

8. Features
 Ability to select playlists
 Set the threshold on the interface (heart rate)
 Compatible with multiple devices
 Set automatically to alleviate sundowning
 Educational videos
Room for Expansion
 Track BP, movement, body temperature
 Home automation

9. Demo
 http://localhost:1337

10. Money behind the Mission…
Start Up costs = $61,000
 Website Development: $45,000
 Website hosting and
Management : $10,000
 Marketing: $6,000
 Online Ads: $5,000
 Triangle Caregivers
Conference: $1000
 Word of Mouth
Monthly Maintenance = $5,000
 Customer Service-=$3,000
 Website: $1,500
 Marketing : $500

11. Care Song is a Subscription Service
Monthly cost break even:
$4.99 @ 1000 users
$9.99 @ 500 users
$14.99 @ 330 users
$19.99 @ 250 users
$0.00
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
1 100 250 500 1000 1500 2000 3000 4000 5000
Monthly Subscription Revenue per Price Point

12. Questions