FOR
ADVERTISING
JOU-MAN WU
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CREATIVE
THINKING
/// CONTENTS ///
CULTURAL MOVEMENT
SOCIAL LISTENING
TREND REPORT
SIMMONS
SEGMENTATION
CDJ(CUSTOMER DESICION JOURNEY)
A P O S I T I V E S E N S E O F
R E L A X E D
C O N T R O L
A SENSE OF
RELAXED CONTROL
hat is a great way to live and work?
Making positive changes in our life requires having a clear
head, so a sense of relaxed control might be the best way to
make us achieve at a high-level at work and in our day-to-day
life. If you are like me and you think I am talking to you- you
like getting things done and doing them well, yet you want
be more relaxed and accomplishe much more with much less
effort. If so, you're at the right place at the right time. Let's take
a strategic journey to give ourselves a deeper understanding
about how we can create a better future for ourselves, shall we?
W
A SENSE OF
RELAXED CONTROL
THE IMPACT OF
SMARTPHONES
CULTURAL
MOVEMENT
A SENSE OF
RELAXED CONTROL
Yes, there's.
We keep checking our phones over and
over again, and we never know when we'll
be satisfied. This is what psychologists
c a l l " V a r i a b l e r a t i o n r e i n f o r c e m e n t . "
Therefore, "Text Neck"
i s b e c o m i n g a w o r l d -
w i d e h e a l t h c o n c e r n ,
affecting young people.
This pain could not only caused by smartphone, but also any
other technique device. This cultural movement, a movement
has already changed the way we live and work. The impact
of smartphones should be giving us a much more benefit
with much less effort in the present of avoiding "Text Neck."
Carrying our smartphones wherever we go has become one of the biggest issues
in the 21st century, so we may wonder how this influences our daily life.
Is there a cultural movement in it?
No doubt about it. Almost
every one of us has "checking
h a b i t . " S m a r t p h o n e s
allow us to seek rewards,
like new updates, Twitter
feeds, texts and emails.
TEXT NECK
Cultural movement
A SENSE OF
RELAXED CONTROL
SOCIAL ANXIETY
SOCIAL
LISTENING
S o c i a l l i s t e n i n g
A SENSE OF
RELAXED CONTROL
What is Social Anxiety?
Social anxiety is the fear of interaction with other people that brings on self-consciousness, feelings
of being negatively judged and evaluated. As a result, it leads to avoidance.
S o c i a l l i s t e n i n g
A SENSE OF
RELAXED CONTROL
A SENSE OF
RELAXED CONTROL
THE FUTURE OF
HEALTH TREATMENT
TREDN
REPORT
INTRODUCTION
TREND REPORT
Not only has technology increased enormously, but so
has the expansion of health treatment and life extension
science. In the 21th century, people live much longer than
ever before and care about staying healthy and youthful
throughout their lifetime. That means that marketing has
seen a global demand in the realm of health care and anit-
aging medicines, and the demand will only increase.
T r e n d R e p o r t
A SENSE OF
RELAXED CONTROL
VOICE DISORDERS BEVERAGE INNOVATION BRAIN IMPROVMENT
The Future Of
Healthy
Treatment
Voice
Disorders
Beverage
Innovation
Brain
Improvment
VOICE DISORDERS
" Your voice is my favorite sound. "
Voice Rehabilitation
A professional speech-language
pathologist performs a non-medical
evaluation of a patient and, when
indicated, executes a plan to improve
their voice quality.
DEFINITION
A voice disorder is characterized by the abnormal production and/or absences of
vocal quality, pitch, loudness, resonance, and/or duration, which is inappropriate
for an individual's age and sex.
Natural Vocal Care
Sprout's Voice Formula is a natural supplement designed
to enable your voice to be smooth and clear. Sprout's
Voice Formula has been tested by professionals whose
work requires their voice to be at top quality, and by
people suffering from chronic or temporary hoarseness
and inflammation.
Voice Therapy
Also known as speech therapy or voice training,
encompasses a myriad of techniques employed in the
management of voice disorders or for improvement
human voice for the purposes.
VOICE DISORDERS
RECOMMENDATION
Having a high-quality and healthy voice is much more significant
than ever before. Nowadays people have social networking services
to connect people easily. They care about their first impression
when meeting new people. Taking good care of their voice by using
herbal medicine and/or some high-tech treatment can make a
great impact, such as Sprouts this company providing the remedies
with all-natural supplement to promote a healthy voice for us.
The Future Of
Healthy
Treatment
Voice
Disorders
Beverage
Innovation
Brain
Improvment
BEVERAGE INNOVATION
" Take care of your body. It is the place you live. "
Antioxidant Drinks
Antioxidant drinks generally
promote good health by
reducing the risk of heart
attack, cancer, and stroke.
Vitamins A, C, and E are
natural antioxidants
that can be found in
many antioxidant
energy drinks.
DEFINITION
Innovation and development of beverage programs across a
broad spectrum of categories and markets positions to the
beverage industry internationally.
High Protein Yogurt Drinks
Powerful Yogurt Drinks are simple, clean and
delicious that include nothing but great tasting,
all natural, nutritious ingredients with 20 grams of
protein.
Relaxation Drinks
A relaxation drink is a non-alcoholic
beverage containing calming ingredients
which may be found in nature. It is a
functional beverage which is similar to
calming tea but unlike calming tea, it may
contain more than one active ingredient.
BEVERAGE INNOVATION
RECOMMENDATION
Rather than considering the chemical composition which may
cause damage to our health, we can be much more confident
with these beverages in terms of if they really fit our bodies'
needs. Beverages can include supplicments such as vitamin E,
vitamin C, and beta-carotene which remain at the skin health
and anti-aging. In the long run, these beverage industries need
to focus on nutrition and health benefits for the human body
and what specific functions the beverage does for everyday
living and for anti-aging.
The Future Of
Healthy
Treatment
Voice
Disorders
Beverage
Innovation
Brain
Improvment
BRAIN IMPROVMENT
" Beauty is nothing without brains. "
Headband Device
Muse also provides a variety of stress-buster and focus-
improvement exercises to help us improve our mood,
balance and serenity over time. Just like a heart monitor
helps us make the most of a treadmill workout, this
combination of feedback and exercise is designed to help
us establish more control over our state of mind.
DEFINITION
Our brain is like the command-central for our body. Everything
we do, think and say depends on our brain.
BrainHQ
When it comes to brain fitness training, BrainHQ is
best in class. Built by a team of top neuroscientists,
it includes exercises proven in dozens of published
studies to make real and lasting improvements in brain function.
Learning a second language
slows brain ageing
Learning a foreign language can increase
the size of your brain. This is what Swedish
scientists discovered when they used brain
scans to monitor what happens when someone
learns a second language. The study is part
of a growing body of research using brain
imaging technologies to better understand the cognitive benefits of language
learning. Tools like magnetic resonance imaging (MRI) and electrophysiology,
among others, can now tell us not only whether we need knee surgery or have
irregularities with our heartbeat, but reveal what is happening in our brains when
we hear, understand and produce second languages.
BRAIN IMPROVMENT
RECOMMENDATION
The brain is the most complex part of the human body. For centuries,
humans have undergone the process of exploring a bunch of
knowledge on the world by taking the advantage of using our brains.
Every part of our brains has different remarkable functions to evoke
a better future. From the report showing the fact that Technology is
changing the way our brains work which causes us to live with high
blood pressure and anxiety. Getting to know our brain can be a good
approach to enhance our lifestyle and quality of life. A product called
Muse is really tapping into a new way of thinking for human being. A
remarkable way to unveil how to control our brains by this integrated
system to help people calm their minds to live a better life.
A SENSE OF
RELAXED CONTROL
THE ISSUE OF HEALTH
BY THE NUMBERS
SIMMONS
A SENSE OF
RELAXED CONTROL
At the age of 18 to 49, people are 11% less likely to
pay just about anything when it concerns their health.
Over the age of 50, people are 14% more likely to
pay just about anything when it concerns their health.
People who will pay just about anything when it concerns their health
are 85% more likely to always try to eat healthy foods and maintain
a balanced diet.
People who won't pay just about anything when it concerns their
health are 7% more likely to try to eat healthier foods these days.
Simmons
A SENSE OF
RELAXED CONTROL
DIFFERENT TYPES OF
LIFESTYLE
SEGMENTATION
Segmentation
A SENSE OF
RELAXED CONTROL
A SENSE OF
RELAXED CONTROL
MY PERSONAL
EXPERIENCE
CUSTOMER
DECISION
JOURNEY
Herbalife International is an American multi-level marketing
company that develops, markets and sells nutrition, weight
management and skin-care products globally. As I remember,
three years ago, one friend of mine recommended me to buy
Herbalife's product. She told me once I tried this product, not
only can I lose my weight, but also I can have a healthier life.
At the first, I thought it would be a very wonderful experience,
even though the price of the product is expensive and as a
student at that time it was kind of unaffordable to me. However,
after a couple times of purchasing Herbalife's experience,
it turned out to be so unappetizing and very disappointing.
T r e n d R e p o r t
A SENSE OF
RELAXED CONTROL
THE EXPERIENCE OF
PURCHASING HERBALIFE'S
PRODUCT
CDJ
A SENSE OF
RELAXED CONTROLExperience Of Buying A Healthy Meal Nutritional Shake Mix
A SENSE OF
RELAXED CONTROL
id you enjoy taking this journey with me so far?
People make their own decisions sometimes with uncertainties, and this kind
of result could not be self-conscious on our own. All the time we may wonder
how we can live a better life in the lack of disatisfaction and unhappiness. This
souldn't be matter if we understand ourselves better.
The purpose of this journey is to take our living quality and self standard into a
much great level by using the tools to go through the process of understanding
ourselves. Humans have a certain tread to follow wherever we live, whatever we
want, and whenever we born. It shouldn't be a problem for us to reconsider or
be skeptical toward what we believe. Give ourselves a chance to have a sense
of relaxed control for a living water flowing out of our life.
D
C o n c l u s i o n

Creative Thinking For Advertising

  • 1.
  • 2.
    /// CONTENTS /// CULTURALMOVEMENT SOCIAL LISTENING TREND REPORT SIMMONS SEGMENTATION CDJ(CUSTOMER DESICION JOURNEY) A P O S I T I V E S E N S E O F R E L A X E D C O N T R O L
  • 3.
    A SENSE OF RELAXEDCONTROL hat is a great way to live and work? Making positive changes in our life requires having a clear head, so a sense of relaxed control might be the best way to make us achieve at a high-level at work and in our day-to-day life. If you are like me and you think I am talking to you- you like getting things done and doing them well, yet you want be more relaxed and accomplishe much more with much less effort. If so, you're at the right place at the right time. Let's take a strategic journey to give ourselves a deeper understanding about how we can create a better future for ourselves, shall we? W
  • 4.
    A SENSE OF RELAXEDCONTROL THE IMPACT OF SMARTPHONES CULTURAL MOVEMENT
  • 5.
    A SENSE OF RELAXEDCONTROL Yes, there's. We keep checking our phones over and over again, and we never know when we'll be satisfied. This is what psychologists c a l l " V a r i a b l e r a t i o n r e i n f o r c e m e n t . " Therefore, "Text Neck" i s b e c o m i n g a w o r l d - w i d e h e a l t h c o n c e r n , affecting young people. This pain could not only caused by smartphone, but also any other technique device. This cultural movement, a movement has already changed the way we live and work. The impact of smartphones should be giving us a much more benefit with much less effort in the present of avoiding "Text Neck." Carrying our smartphones wherever we go has become one of the biggest issues in the 21st century, so we may wonder how this influences our daily life. Is there a cultural movement in it? No doubt about it. Almost every one of us has "checking h a b i t . " S m a r t p h o n e s allow us to seek rewards, like new updates, Twitter feeds, texts and emails. TEXT NECK Cultural movement
  • 6.
    A SENSE OF RELAXEDCONTROL SOCIAL ANXIETY SOCIAL LISTENING
  • 7.
    S o ci a l l i s t e n i n g A SENSE OF RELAXED CONTROL What is Social Anxiety? Social anxiety is the fear of interaction with other people that brings on self-consciousness, feelings of being negatively judged and evaluated. As a result, it leads to avoidance.
  • 8.
    S o ci a l l i s t e n i n g A SENSE OF RELAXED CONTROL
  • 9.
    A SENSE OF RELAXEDCONTROL THE FUTURE OF HEALTH TREATMENT TREDN REPORT
  • 10.
    INTRODUCTION TREND REPORT Not onlyhas technology increased enormously, but so has the expansion of health treatment and life extension science. In the 21th century, people live much longer than ever before and care about staying healthy and youthful throughout their lifetime. That means that marketing has seen a global demand in the realm of health care and anit- aging medicines, and the demand will only increase. T r e n d R e p o r t A SENSE OF RELAXED CONTROL VOICE DISORDERS BEVERAGE INNOVATION BRAIN IMPROVMENT
  • 11.
    The Future Of Healthy Treatment Voice Disorders Beverage Innovation Brain Improvment VOICEDISORDERS " Your voice is my favorite sound. " Voice Rehabilitation A professional speech-language pathologist performs a non-medical evaluation of a patient and, when indicated, executes a plan to improve their voice quality. DEFINITION A voice disorder is characterized by the abnormal production and/or absences of vocal quality, pitch, loudness, resonance, and/or duration, which is inappropriate for an individual's age and sex. Natural Vocal Care Sprout's Voice Formula is a natural supplement designed to enable your voice to be smooth and clear. Sprout's Voice Formula has been tested by professionals whose work requires their voice to be at top quality, and by people suffering from chronic or temporary hoarseness and inflammation. Voice Therapy Also known as speech therapy or voice training, encompasses a myriad of techniques employed in the management of voice disorders or for improvement human voice for the purposes.
  • 12.
    VOICE DISORDERS RECOMMENDATION Having ahigh-quality and healthy voice is much more significant than ever before. Nowadays people have social networking services to connect people easily. They care about their first impression when meeting new people. Taking good care of their voice by using herbal medicine and/or some high-tech treatment can make a great impact, such as Sprouts this company providing the remedies with all-natural supplement to promote a healthy voice for us.
  • 13.
    The Future Of Healthy Treatment Voice Disorders Beverage Innovation Brain Improvment BEVERAGEINNOVATION " Take care of your body. It is the place you live. " Antioxidant Drinks Antioxidant drinks generally promote good health by reducing the risk of heart attack, cancer, and stroke. Vitamins A, C, and E are natural antioxidants that can be found in many antioxidant energy drinks. DEFINITION Innovation and development of beverage programs across a broad spectrum of categories and markets positions to the beverage industry internationally. High Protein Yogurt Drinks Powerful Yogurt Drinks are simple, clean and delicious that include nothing but great tasting, all natural, nutritious ingredients with 20 grams of protein. Relaxation Drinks A relaxation drink is a non-alcoholic beverage containing calming ingredients which may be found in nature. It is a functional beverage which is similar to calming tea but unlike calming tea, it may contain more than one active ingredient.
  • 14.
    BEVERAGE INNOVATION RECOMMENDATION Rather thanconsidering the chemical composition which may cause damage to our health, we can be much more confident with these beverages in terms of if they really fit our bodies' needs. Beverages can include supplicments such as vitamin E, vitamin C, and beta-carotene which remain at the skin health and anti-aging. In the long run, these beverage industries need to focus on nutrition and health benefits for the human body and what specific functions the beverage does for everyday living and for anti-aging.
  • 15.
    The Future Of Healthy Treatment Voice Disorders Beverage Innovation Brain Improvment BRAINIMPROVMENT " Beauty is nothing without brains. " Headband Device Muse also provides a variety of stress-buster and focus- improvement exercises to help us improve our mood, balance and serenity over time. Just like a heart monitor helps us make the most of a treadmill workout, this combination of feedback and exercise is designed to help us establish more control over our state of mind. DEFINITION Our brain is like the command-central for our body. Everything we do, think and say depends on our brain. BrainHQ When it comes to brain fitness training, BrainHQ is best in class. Built by a team of top neuroscientists, it includes exercises proven in dozens of published studies to make real and lasting improvements in brain function. Learning a second language slows brain ageing Learning a foreign language can increase the size of your brain. This is what Swedish scientists discovered when they used brain scans to monitor what happens when someone learns a second language. The study is part of a growing body of research using brain imaging technologies to better understand the cognitive benefits of language learning. Tools like magnetic resonance imaging (MRI) and electrophysiology, among others, can now tell us not only whether we need knee surgery or have irregularities with our heartbeat, but reveal what is happening in our brains when we hear, understand and produce second languages.
  • 16.
    BRAIN IMPROVMENT RECOMMENDATION The brainis the most complex part of the human body. For centuries, humans have undergone the process of exploring a bunch of knowledge on the world by taking the advantage of using our brains. Every part of our brains has different remarkable functions to evoke a better future. From the report showing the fact that Technology is changing the way our brains work which causes us to live with high blood pressure and anxiety. Getting to know our brain can be a good approach to enhance our lifestyle and quality of life. A product called Muse is really tapping into a new way of thinking for human being. A remarkable way to unveil how to control our brains by this integrated system to help people calm their minds to live a better life.
  • 17.
    A SENSE OF RELAXEDCONTROL THE ISSUE OF HEALTH BY THE NUMBERS SIMMONS
  • 18.
    A SENSE OF RELAXEDCONTROL At the age of 18 to 49, people are 11% less likely to pay just about anything when it concerns their health. Over the age of 50, people are 14% more likely to pay just about anything when it concerns their health. People who will pay just about anything when it concerns their health are 85% more likely to always try to eat healthy foods and maintain a balanced diet. People who won't pay just about anything when it concerns their health are 7% more likely to try to eat healthier foods these days. Simmons
  • 19.
    A SENSE OF RELAXEDCONTROL DIFFERENT TYPES OF LIFESTYLE SEGMENTATION
  • 21.
  • 22.
    A SENSE OF RELAXEDCONTROL MY PERSONAL EXPERIENCE CUSTOMER DECISION JOURNEY
  • 23.
    Herbalife International isan American multi-level marketing company that develops, markets and sells nutrition, weight management and skin-care products globally. As I remember, three years ago, one friend of mine recommended me to buy Herbalife's product. She told me once I tried this product, not only can I lose my weight, but also I can have a healthier life. At the first, I thought it would be a very wonderful experience, even though the price of the product is expensive and as a student at that time it was kind of unaffordable to me. However, after a couple times of purchasing Herbalife's experience, it turned out to be so unappetizing and very disappointing. T r e n d R e p o r t A SENSE OF RELAXED CONTROL THE EXPERIENCE OF PURCHASING HERBALIFE'S PRODUCT
  • 24.
    CDJ A SENSE OF RELAXEDCONTROLExperience Of Buying A Healthy Meal Nutritional Shake Mix
  • 25.
    A SENSE OF RELAXEDCONTROL id you enjoy taking this journey with me so far? People make their own decisions sometimes with uncertainties, and this kind of result could not be self-conscious on our own. All the time we may wonder how we can live a better life in the lack of disatisfaction and unhappiness. This souldn't be matter if we understand ourselves better. The purpose of this journey is to take our living quality and self standard into a much great level by using the tools to go through the process of understanding ourselves. Humans have a certain tread to follow wherever we live, whatever we want, and whenever we born. It shouldn't be a problem for us to reconsider or be skeptical toward what we believe. Give ourselves a chance to have a sense of relaxed control for a living water flowing out of our life. D C o n c l u s i o n